10 Types of Epic Content
- Pillar blog post
- Advanced guide – free or gated
- Tutorial – traffic, bounce rate, credibility
- Special report
- Industry study or guide
- Content upgrade – put promo at end of blog post
- Product guides – before or after purchase
- Tripwire – introductory product
- Ebook – gated or paid
- Physical book – give away, lead gen, paid
