According to John Jantsch, “Marketing is getting people who have a specific need or problem to know, like and trust you.” Why know, like and trust? Because your business isn’t about selling products. It’s about building relationship with people who have a need or problem you can solve. Think about it. One-time sales may be […]
How to Make Your Product Irresistible
What goes on in the mind of your prospect when she’s considering a purchase? If you’ve never given it much thought, you’re leaving money on the table. Lots of it. Let me explain. Contrary to what you might think, you’re not in the business of selling a product or service. Your customers are only interested […]
Make Your Prospects Believe
The Power of Imagination
“Imagination is the beginning of all creation.” George Bernard Shaw Today’s post is by John Forde, world-renowned copywriter, author, speaker and shamelessly proud father. I had the honor of meeting him in Delray Beach, Florida, at a copywriting seminar. Hailed as one of the top direct marketing copywriters in the business, he’s as entertaining on paper as […]
One Sure-fire Way to Derail Success
Has your career or business reached a plateau or, worse, a steady decline? Are you ready to do whatever it takes to gain some momentum and start making forward progress again? No matter what your challenge, moving to the next level is as much about what you believe as what you know. As professionals, we’re […]
Fad Marketing v. Reason-Why Marketing
When it comes to marketing, which is more important: getting attention or getting results? Advertising trends suggest most marketers believe getting attention is the way to get results. But is that necessarily the case? It’s true. Cleverness does get attention. It’s not enough to ensure people remember what you’re selling, though. Think about these classic […]
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