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The Power of Scarcity: Book Review

December 8, 2022 By Kathryn Aragon

an illustration of scarcity that shows empty grocery store shelves

After nearly 20 years in marketing, you tend to believe you already know everything there is to know about scarcity. So when I ran across The Power of Scarcity: Leveraging Urgency & Demand to Influence Customer Decisions, by Mindy Weinstein, PhD, I had to dive in. What could she possibly add to the topic to […]

Filed Under: Strategy Tagged With: book review

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