Content Meets Conversion
Search engine optimization (SEO) can work wonders… Your website will climb up search engine rankings in no time. Your site will gain visibility and enjoy direct visitor traffic from people searching for the topics you’re talking about. But you’ll only get these results if you avoid a few common SEO mistakes that optimizers are discovering […]
Since the dawn of media advertising, consumers have learned to be skeptical of promises made by companies. We’ve all been disappointed in a buy that didn’t live up to the hype, and we’ve learned to protect our expectations and our wallets until a product or service proves worthy. According to a Nielsen “Global Trust […]
Why do we create content? Bottom line, it’s about being seen in a digital world. Through content, we can share our message and solutions so we can attract and keep our best customers. But what good does it do to create content if it’s never seen? Unless we get eyeballs on our content, we won’t […]
As I see it, content marketing and business growth go hand in hand. So when Noah Kagan announced SumoCon, a full weekend of business growth strategies, I was in. Smart decision. After listening to 16 growth experts share their stories and their best advice, I felt both affirmed and challenged. Here are my biggest takeaways. […]
What’s the biggest challenge we face as content marketers? It I had to choose just one, it’s getting eyeballs on our content. Which is ironic, if you think about it. One of the biggest benefits to content marketing—and in many cases, the #1 reason we adopted it—is increased traffic from the regular production of new […]
Traffic is one of the biggest challenges internet marketers face today. Which explains the tons of high-quality traffic guides you’ll find online. For example, when I did a search on Google for the keyword “how to get traffic,” Google tells me there are about 490,000,000 results. Wow! Before you go downloading the top-ranking traffic […]
You’ve probably heard, “The money is in the list.” It’s true. People don’t buy from a brand they don’t know, like and trust. And the best way to build that type of relationship is to get them on your list. Here’s why… People visiting your site are familiar with you, but they aren’t necessarily interested […]
Email, like every other marketing communication, should have a clear, compelling CTA. Let’s look at the best ways of crafting your email call to action, plus tips for getting people to actually do it. Who knows, your landing page CTAs may improve as well. The Secret to High-Converting Email CTAs Source: EmailMonks How to Craft Compelling […]
When it comes to converting visitors and browsers into sales, there are a number of techniques recommended by the experts – optimising the sales funnel, predicting buyer patterns – but we believe the best way to convert people is to treat them like people. This is something that can be difficult to remember while running […]
Putting an optin form in your sidebar may have worked when the Internet was new. But no more. You need to be strategic, and you need to follow list building best practice. This infographic, courtesy of EmailMonks and GetResponse, shares smart email optin tactics to help you convert more visitors to subscribers. Convert Visitors to Subscribers […]
