Getting eyeballs on your content requires traffic, and your first traffic-generating strategy is search engine optimization. In this video, I walk you through your basic SEO tasks for every post you write.
If you care about smart marketing that gets results, you care about all sorts of stuff, both technical and not-so-technical. Because, bottom line, you understand that it’s not your opinions or preferences that matter. It’s what gets results. Well, I recently had a chat with someone who gets this better than most. And he showed […]
My husband said something last night that caught my attention: “Technology was supposed to make life easier. But instead, it’s made everything more complicated.” I couldn’t agree more. Particularly if we’re talking about marketing technology. Marketers have access to more data than ever We live in an amazing time. Simply by watching the numbers, we […]
To be profitable online, you must develop a culture of testing. The “best” headline or graphic isn’t the one you like best or the one that fits some criteria set by today’s most popular guru. It’s the one that wins in an A/B split test. But where do you start? Today’s infographic comes from Nine Hertz, and it […]
Just two weeks left in 2014. If you haven’t set your marketing strategy for 2015 yet, now is the time for some smart marketing prep. But even if you have, it never hurts to dig deep and make sure you’re growing your business and positioning yourself for more. These 7 questions should help… 7 questions […]
A great product… a well-written blog… killer copywriting… SEO… These are the obvious elements of a successful website. But there are other, less obvious, elements that make a difference in your traffic, conversions, and overall success. This infographic focuses on affiliate websites. But the advice given here can improve your websites, no matter what your income […]
We’re well into the fourth quarter now. Your holiday marketing plans should be going strong. If you’re still looking for inspiration, though, here are some holiday ideas to get your creative wheels spinning. A few are worth implementing right away. 10 Holiday Marketing Ideas to Inspire Monster Halloween Blow-out You don’t have to sell costumes […]
I love trying new products. Sometimes you’re pleasantly surprised. One of the products I sampled recently is FormGet, a form builder that promises beautiful forms in minutes. I have to admit, I was pleasantly surprised. A little background on FormGet FormGet was designed to manage all your forms from a single place. You can build […]