It May Not Be Your Writing or Your Ideas!
The Problem May Go Much, Much Deeper Than That…
Are you sick of laboring over your blog posts, writing and rewriting, but never feeling satisfied that you’re writing something worth reading?
Do you cringe over hitting “publish” because you can almost hear the crickets chirping in the background? No readers. No comments. No nothing.
Everywhere you look, you see blogs consistently getting 100 comments… 500 social shares… and attracting rabidly loyal fans who obviously idolize the blogger.
What are they doing that you aren’t?
Here’s the Thing: Blogging isn’t as easy as it used to be
FACT #1: Today’s top bloggers were the internet’s first bloggers
The truth is, the bloggers who are most successful today were the ones who all but invented blogging. Blogging is like anything else. Those who come to the table early tend to get the full feast.
Those early bloggers got lots of followers because it was easy to get subscribers back then. And they honed their craft when there weren’t a lot of people online yet. So by the time the majority of people got online, they were already well-known and well-respected.
Today, there’s so much competition, it’s hard to get noticed. So you have to be good right out of the gate. And let’s be honest. That’s a tall order.
FACT #2: Content marketing has created content overwhelm
In 2010, experts were telling businesses that the next big thing was content marketing. “Start a blog,” they told every marketing department on the planet. And all those marketing departments started writing fluffy blog posts in a race to join the content marketing bandwagon.
Today, your audience’s email inbox is overflowing with content: blog posts, ebooks, special reports, survey results and more.
No one reads every email anymore. There’s just not enough time in the day.
What’s worse, even people who consider themselves “readers” don’t have time to read. They mostly scan. So you’ve got to develop loyal fans to get your content read.
Do you see why you have to stand out?
Given that you have tons of competition, both online and in your audience’s inbox, and that few people read any blog (much less yours), you HAVE to stand out from the pack.
If your blog posts aren’t getting noticed, it isn’t your fault. Even Shakespeare would have a hard time getting noticed in today’s marketplace.
So how do you turn your blog around and start getting the attention you deserve?
Is there a system or “hack” that will help you succeed?
There is, and that’s exactly what I’m offering you today…
The Ultimate Collection: 12 Blog Post Templates
I’m an award-winning writer, trained at writing articles for marketing, PR, magazines, and newspapers. My blog posts are so well-received, I’ve had blogs from around the world ask me to write for them.
But I don’t just write blog posts. I’m also the managing editor for a major industry blog (Crazy Egg) and work with writers every day to help them improve their blog posts, so we can attract and engage more readers.
Like I mentioned above, after taking over the Crazy Egg blog, in just one year, I doubled traffic and nearly tripled subscriptions. What was my secret?
Most bloggers think they can share their lofty ideas or quirky personality and readers will flock to their blog.
I hate to break it to you, but that rarely works.
You need to think like a publisher
The key is to treat your blog like a business. And one of the first things you need to focus on is top-quality writing. That’s what I did on the Crazy Egg blog, and it worked.
You need to understand the structures that professional writers use to write their articles. Your audience subconsciously looks for these structures—and believe it or not, decides whether your article are worth reading based on how well they fit these structures.
Even if your writing falls a little short of professional, if you have a few grammatical mistakes but use a professional structure for your blog posts, people will respect your work.
The key is to use the basic outlines that magazines and newspapers use—so your articles earn credibility on a subconscious level and ensure your blog posts are easy to read.
The challenge is finding these structures.
But I’ve been studying writing for 30 years. I’ve dissected and reverse-engineered the best writing on the planet.
Over the years, I’ve compiled 12 blog post templates that are easily adaptable to any writing project on your desktop. Whether it’s a short 500-word op-ed, a 1500-word authority blog post, or a 200-page book, these structures give you the underlying format that attracts and engages your ideal readers.
Using them quickly positions you as a professional writer because only the pros know they exist.
And whether they realize it or not, your readers respond to these formats. Articles written this way feel “familiar.” So they get read and shared more often. Period.
Here are a few of the templates you’ll get in this training module…
- Inverted Pyramid, one of the best-known and respected formats… but I tell you why you probably shouldn’t use it
- Example post, which allows you to “show” rather than “tell”
- Thought Leadership post, to establish you’re authority in your area of expertise
- The PIE structure, which is one of my favorites
- The Media post, and more
You’ll get common blogging structures, plus less-known formats, all of them easy to use and adapt to your articles.
You get tips on when they’re most appropriate, so you can use them with confidence. And you get tips on how to adapt these templates for long-form content, such as ebooks and special reports.
As a bonus, I include a video walking you through my process of creating a blog post, from idea to final draft, so you can see the creative process in action.
Don’t write another article without these templates
Your readers have been trained by centuries of great writing to respond to certain underlying formats.
They’re like an invisible foundation, holding up your readers, giving them confidence that the blog post (or feature article or book) are credible and trustworthy.
No matter what type of blog you write, whether you want to entertain, educate or simply share your unique point of view, if you use these structures, you’ll automatically:
- Add variety to your blog. Each article will be based on the structure that most suits your message, so readers won’t get bored with your writing.
- Communicate your message more clearly. Half of writing is organizing your ideas so they flow seamlessly from one thought to the next. Choose the right template, and half your work as a writer is done.
- Impress your readers. Even as a pro writer, sometimes I’m faced with a deadline and don’t have time to do a lot of research or self-editing. I dash off an article and hit publish. But even on those articles, I get comments about how much my readers love my writing.
I’m going to let you in on a secret…
It’s not the words that make people love my writing. It’s the invisible structures that support my words.
And now I’m going to share those structures with you.
So you can get compliments like this:
- In LinkedIn: “Kathryn, I love your writing. You are really really good. Keep up the great work…and I hope our paths cross one of these days!”
- In an email: “I have so much admiration for your writing style, it’s a real honour to read your comments about the article. A cherry on my pie article :)”
- To my face: “[A respected marketer] says you’re the best writer he knows.”
It’s time to stop struggling and start winning the blogging game.
I’ve done the hard work for you. I’ve scouted out and perfected the underlying structures that your readers already respond to.
So all you have to do is plug them in and publish.
Normally, I’d sell a training module of this depth for $97 — and it would be a bargain at that price. (A college writing class, where you’d learn just one way to write an article, would be $1000 or more!)
But for a limited time, I’ll let you have instant access to this training for just $69.
You heard right: $69 for professional templates used by the best writers in the industry.
- Save time taking your writing to the next level
- Save money learning secrets that you can only learn as a pro writer
- Avoid potentially embarrassing mistakes in your writing, which few people will be able to explain, but most will “see”
- Become the recognized authority in your blogging sphere
- Build a fan base of readers who love your work
- Get more shares and more comments on your blog
- Gain confidence to know in advance when an article is right
The choice is yours.
Even if you’ve mastered the perfect blog post, it’s likely just one format. That won’t add the variety, depth, and richness to your blog, which is what attracts rabid fans who want to read everything you write.
And remember, the bloggers who are early to the table are the ones who enjoy the full feast.
Most of us missed the early seats to the blogging table. But you can be early to the new media movement that’s taking place now.
Content marketing is in full swing. The bloggers who write a wide variety of high-quality, fascinating articles are the ones who will stand out and get noticed. The ones who continue to write fluffy, unstructured content, will fall by the wayside.
Which blogger will you be?
Frequently Asked Questions
How much time will this training take?
It’s not a full course or program. It is highly specific, practical training in a particular tactic or strategy—and it’s presented in a way that allows you to immediately put your new knowledge to work.
You can read the introduction, select the template you want to use and get back to your writing. Or you can invest an hour or two to scan the whole program, then start experimenting with new writing formats.
Is there a guarantee?
Of course. I’m not playing games here. I’m running a business.
All my training has a 30-day, no-questions-asked guarantee. If you aren’t happy for any reason, let me know and I’ll gladly refund your money. Obviously, I don’t think it will come to that, but if you’re worried at all about investing $69 in your blogging success, don’t be. I want you to be satisfied or you get your money back. It’s as simple as that.
How long will it take to get this guide
These days, there’s a lot of training that’s community-based. Like a college course, it begins on a certain day (maybe weeks away), and it’s dripped to you, one module at a time.
This isn’t one of those programs.
Your login and access information will be sent to the email address you provide.
Download yours today!