Here are a few notes to help you create your 1-minute videos.
Story Format
- Story: What happened?
- Lesson: What did you learn or realize?
- Introduce yourself and what you do
- Do/CTA: Application or call to action
Lesson Format
- Problem: Hook
- Agitate: Why it matters
- Solution: Teach
- Introduce yourself
- Do/CTA: Next steps or call to action
Tips for Better Videos
- Relax. It’s okay to be yourself. It’s okay to make mistakes.
- Ignore small mistakes. Correct yourself if necessary, and move on.
- Look at the camera lens, not yourself.
- Make sure the lighting is good. Light should be in front of you, and it shouldn’t cast a shadow across your face.
- Minimize background (and wind) noise.
- Focus on the message and your audience.
