Strategic Marketing Services for SaaS & LegalTech

Most people think marketing is just top of funnel, but nothing could be further from the truth.

Marketing begins and ends with the customer — generating demand, building trust, delivering success, and driving business growth across the entire customer journey.

I partner with SaaS and legaltech companies to help turn demand generation, sales, and customer success into one seamless motion — so you get and keep your ideal customer long-term.

The Marketing Flywheel

Turn customers into compound growth.

The Marketing Flywheel illustrates how marketing can drive real growth. Instead of a set of disconnected tactics, it becomes a continuous system that begins and ends with the customer:

• Generating demand
• Building trust
• Delivering success

This is the foundation for everything I do.

How I Help

I support growth-mode companies across the full scope of the flywheel. You can bring me in for one project, one channel, or as a fractional leader.

Demand: Capture Market Attention and Interest

At the top of the flywheel, it’s about visibility and momentum. I create marketing programs that put your product in front of the right people, establish authority, and spark demand.

• Premium content creation (thought leadership, SEO, case studies, e-books, guides, web copy, brochures)
• Blog strategy and management
• Campaign development (product launches, adoption initiatives, expansion campaigns)

Trust: Build Proof that Wins Sales

Great products don’t sell themselves — they need proof. I develop marketing strategies and assets that build confidence in your solution, equip your sales team, and move buyers to a “yes.”

• Content that supports your sales team (guides, comparison sheets, white papers, case studies)
• Go-to-market strategy and positioning
• On-call strategic support for high-stakes initiatives

Success: Turn Customers into Long-Term Fans

Marketing doesn’t end at the sale — it ensures customers achieve success, so they stay and expand. I create onboarding, education, and retention content that helps customers win and builds lasting loyalty.

• Onboarding strategies and content
• Knowledge bases and support content
• Retention, upsell, and expansion initiatives

How We Work Together

I partner with my clients in whatever way they need:

• Done for you – I develop the strategy and execute it for a complete solution.
• Done with you – I provide the strategy; you execute for seamless integration.
• Coaching or consulting – We meet on a regular cadence to discuss your challenges, explore solutions, and equip you and your team to accelerate outcomes.

Client Results

My strategies aren’t conceptual. They’ve been developed and refined in the trenches, and they consistently deliver results. Here are a few examples of what my clients have achieved:

• 50% shorter time-to-close and 100% enterprise sales growth at CustomerTRAX
• 200% growth in leads at Crazy Egg
• 42% increase in traffic at Sales Hacker
• 85% increase in traffic and 125% increase in customer conversions at Kajabi
• 217% boost in traffic and sales at Roof Simple

Let’s Work Together

Ready to put the Marketing Flywheel to work in your business? Schedule your free consultation and let’s explore what’s possible.