I partner with B2B and media/training companies to generate demand, improve retention rates, and increase the customer lifetime value.
The outcome: consistent growth and a better bottom line.
How We Can Work Together
You may need a consultant.
You have the resources to do the work, but you’re not getting the results you need or you’re struggling to develop a strategy that your team can execute on. If this is you, I’ll work closely with your team to provide strategic guidance, share my extensive experience, and provide training and support.
You may need an execution partner.
I’ll take on a retainer or one-time project and provide whatever oversight and direction you need. I’ll get the project done, done right and on time.
For instance, I was the Managing Editor of the Crazy Egg Blog for 2.5 years, and I’ve been the Fractional Content Director for CustomerTRAX for more than a year.
But I’m happy to help with short-term or one-off projects. For instance, I can write X number of articles a month, design and develop a marketing campaign, or write that ebook or white paper you can’t get off the ground.
But it all starts with YOU: your brand, your resources, and your objectives.
Every partnership starts with a discovery call.
Our partnership should be as unique as your situation. That’s why I create custom packages based on your business, objectives, and challenges.
We’ll meet to get to know one another and discuss your project. Once I understand what you’re looking to achieve, I’ll design a custom package that will help you get there quickly and pain-free.
What Are Your Options?
Marketing Consultant
Struggling to get results from your marketing or content? I can help you diagnose the problem, evaluate your options, and put together a plan for moving forward.
I’ve been doing marketing and content for more than 20 years. If there’s a mistake to be made, I’ve probably made it myself or seen it — and I can smooth your path by alerting you to potential problem and issues.
As your consultant, I’ll be on call with answers to your questions, suggestions, and ideas for moving forward. I’ll also be available to your team as they execute on your ideas.
You can hire me as your consultant for a specific number of sessions or on a monthly retainer.
Fractional CMO or Content Director
If you’re ready to expand your marketing capabilities but aren’t ready to hire a team yet, I can step in to develop and run your marketing or content program.
I’ll bring all my experience to the table — 20 years of marketing and 40 years of content production — to provide consultation, strategy, management, and reporting to ensure you hit the targets we set for your program.
I work with betas, start-ups, and established brands. Previous clients include Crazy Egg, IronMatt, Delino, and RoofSimple.
Product and Customer Marketing
Marketing shouldn’t just focus on new logos. Product and customer marketing will help you reduce churn, increase retention, and improve customer lifetime value.
Turn casual users into power users. Alert them to features they didn’t know they wanted. And turn them into loyal, long-term customers. I’ll help you create content and campaigns that do just that.
On a side note, this content will help you sign new logos too. It’s perfect for your sales teams and can be easily adapted for lead magnets, guides, and other sales collateral
Content Marketing and SEO Services
Growth hinges on your ability to get eyeballs on your messaging, and that requires quality content for every stage of the customer journey. I can significantly improve traffic, leads, and sales with high-impact content that’s optimized for humans, search engines, and conversions.
Here are a few of the content marketing and copywriting services I provide:
- Blog management: includes strategy, content production, distribution, optimization, and reporting
- SEO consultation: Includes strategy, target keywords, and content reviews. May also include link building and technical SEO
- Blog content: SEO, thought leadership, and product marketing
- Marketing content: lead magnets, guides, training, courses, ebooks, white papers, etc.
- Sales collateral: case studies, one-pagers, leave-behinds
- Product content and videos: knowledge base and customer marketing articles that help users understand how to use the product while encouraging upsells
- Digital events: host an event that attracts, engages, and upsells your target audience
- Copywriting: landing pages, web copy, emails, newsletters, and more
With 40 years of experience as a professional writer and 20 years in marketing, I’ve produced just about every type of content there is. Let’s discuss your big idea.
Website Accessibility Services
Right now, your website is likely at risk.
Only 10% of websites are accessible to people with disabilities. The American with Disabilities Act (ADA) and W3C are on mission to ensure ALL people can access ALL services, products, and information online.
You’re liable if your website doesn’t provide equal access and functionality for people with disabilities.
In 2021, more than 11,000 businesses were taken to court for violating accessibility requirements. And a solution is faster and easier than you may think. I offer a 4-step solution to help you achieve ADA compliance:
Step 1: Add the AccessXL Widget (AXL) to your website. It allows visitors to adjust the appearance of your website to accommodate their unique needs.
Step 2: Perform an ADA Compliance Audit to identify accessibility barriers that put you at risk.
Step 3: Resolve accessibility barriers. This may require tweaks to your CSS as well as updates to your existing content. (While I’m in there, I can optimize for SEO as well!)
Step 4: Train your team so they know how to stay compliant. Accessibility Optimization (AO) should be part of your content workflow, as routine as SEO.
