I help growth-oriented B2B companies generate demand and increase sales and customer lifetime value. I do this through a holistic, revenue-first strategy that helps you SCALE.
For B2B SaaS, service companies, and media companies, my strategies have been proven to drive significant growth. What’s your biggest need?
- Sales Enablement Content (Sales Catalyst)
- B2B SaaS Marketing
- B2B SaaS Retention (Retain2Gain)
- SEO Services
What Makes Our Services Unique?
We maintain a revenue-first, growth focus.
Business exists to drive revenue. Everything you do should support that goal.
Agencies often get this wrong. They get so focused on their solution, they forget about your problem. The results can actually stunt growth.
For example, I’ve seen home pages mangled by established SEO agencies that were only concerned with keyword optimization. Not only do these home pages fail to perform, they rank worse! I’ve also seen blog posts that are beautifully written but don’t say anything of value or support the brand’s value proposition. They fail to drive traffic, leads, or conversions.
That’s why I’ve developed a revenue-first approach to every service I provide, whether that’s:
- Sales enablement strategy and execution
- Go-to-market marketing services
- Product marketing services
- SEO strategy and execution
- Content marketing strategy and execution
Regardless of the task, I draw from my experience in conversion rate optimization, sales, and success to ensure your strategy, campaign, or content will help you gain and retain long-term, happy customers.
My strategies are focused on communicating the value of your product or service, amplifying your message, generating leads and sales, and boosting lifetime customer value. And if we don’t see results, I take an optimizer’s approach: I adapt the strategy until we find what does work.
Always remember, you don’t need a tactic. You need growth.
Sales Enablement Content Development
Collapse your time-to-close. Empower your reps to close more deals in less time. Sales Catalyst is a sales enablement content strategy that will skyrocket your sales results. For one client, my strategy:
- Cut sales meetings in half
- Enabled more than $500k in ARR over three years – by one rep in one month
- Led to a successful exit after just one year of engagement
- Onboarded and trained the new sales team to sell our enterprise solution
B2B SaaS Marketing
Strategies for Product Marketing, Sales Enablement, Retention, & SEO
With 10+ years of experience driving growth for SaaS and service companies, I provide comprehensive solutions for your business.
- GTM (Go to Market)
- Product marketing content
- Sales enablement content
- Retention strategies
My strategies are proven to accelerate growth, streamline operations, and drive revenue for SaaS companies at any stage.
Retain2Gain™: The Only Retention Strategy that Also Drives Revenue
A mere 5% increase in churn can slash valuation by up to 200%.
The opposite is also true. Reducing your churn by 5% can double the value of your company. The data is clear: if you’re not actively combating churn, you’re actively stunting your company’s growth.
My retention strategy focuses on helping your customers achieve real success. Implemented correctly, it can:
- Boost revenue to existing customers by 100%
- Improve the sales win rate
- Reduce sales meetings by 50%
- Increase discussions around premium modules and features
- Increase marketing and sales efficiency
- Improve sales results
- Improve product development
It gets everyone — team members, customers, and prospects — to the “how” quicker. They understand the product or service, how other customers are benefiting from it, and how they can achieve the outcomes they’re looking for more quickly.
This strategy is as close to a silver bullet as you’ll ever get. The content we produce can be used internally to steer development while simultaneously generating revenue (the sale benefits) and reducing churn (the customer success benefits), making it the “unifying theory” for content.
It starts with Catalyst content that also supports product, marketing, and sales.
Conversion SEO Services
Generate traffic and conversions with our revenue-first approach to SEO.
Growth hinges on your ability to get eyeballs on your messaging, and that requires content that’s optimized for search, readers, and conversions. AI might help, but you need a skilled content team that knows how to create content that Google and your prospects love. Done right, you’ll not only attract traffic, you’ll generate leads and sales. My comprehensive Conversion SEO Services include
- A comprehensive messaging, website and content audit
- SEO strategy
- Technical SEO
- Execution (including a Catalyst Guide for your high-value keywords)
Revenue-First Content Marketing
Marketing & Sales Enablement Content: Catalyst content has been proven to cut sales meetings by 50% and raise the close rate. Why not adapt your content strategy to include these results? My content marketing services include:
- Blog strategy
- Blog management
- Catalyst guides: the sales enablement content your salespeople have been asking for
- Lead magnets, guides, and white papers
- Training and courses
Thought Leadership Content: Build awareness and demand with content that shares your expertise and authority. I do long-form projects as well as blog content and social media content.
Done-for-You Blog Management: Become the thought leader in your industry with strategic content that drives measurable growth.
Comprehensive Onboarding Solutions
Transform Your New Users into Loyal Customers with Streamlined Onboarding
I design tailored onboarding experiences that accelerate user activation and ensure new customers quickly realize the value of your product. My personalized onboarding programs are designed to reduce churn rates and increase customer satisfaction by providing:
- Customized Onboarding Journeys: Tailored to fit the unique needs of your users, ensuring a smooth and engaging start.
- Interactive Tutorials and Guides: Empower users with self-service resources and in-app guidance.
- Automated Onboarding Sequences: Efficiently manage new user interactions with personalized and automated workflows.
Onboarding is part of my Ratain2Gain™ SaaS churn reduction strategy. Let’s talk about the SaaS growth strategies that are right for you.
Website Accessibility Services
Build a Ramp to Your Website by Making Your Content Digitally Accessible.
Only 10% of websites are accessible to people with disabilities. The Americans with Disabilities Act (ADA) and W3C are on mission to ensure ALL people can access ALL services, products, and information online. Here is how I can help:
- The AccessXL Widget (AXL): Empower visitors to adjust the appearance of your website to accommodate their unique needs.
- ADA Compliance Audit: Identify accessibility barriers that put your business at risk.
- Accessibility Optimization: Resolve accessibility barriers that keep visitors from being able to engage with your content.
- Accessibility Training: Learn how to stay compliant by making Accessibility Optimization (AO) part of your content workflow.
Learn more about our website accessibility solution.
Got Questions?
Why Choose KA Media?
Expertise in SaaS Growth: Deep understanding of the SaaS business and the unique challenges it faces.
Broad Experience: I’ve worked with SaaS, services, and media companies in a variety of industries, of all sizes, and all stages of growth.
Proven Results: Track record of helping my clients improve results at every stage of the funnel: product, traffic, lead generation, sales, adoption, and retention.
Personalized Approach: Custom solutions tailored to meet the specific needs and goals of your business.
Commitment to Excellence: Dedicated to delivering exceptional service and measurable results.
How We Can Work Together
Consulting
You have the resources to do the work, but you’re not getting the results you need, or you’re struggling to develop a strategy that your team can execute.
If this is you, I’ll help you develop a strategy and the workflows to execute them. I’ll work closely with your team to provide guidance, share my extensive experience, and provide training and support.
Done-for-you services
Set me loose, and my team and I will deploy our best strategies to achieve the results you’re looking for: better product awareness, shorter sales cycle, higher adoption and retention rates, revenue growth — whatever you’re focused on right now.
We’ll become an extension of your team, keeping you updated on our progress and interfacing with your team as needed to ensure everything syncs with your goals, tools, and tactics.
Every partnership starts with a strategy call
Our partnership should be as unique as your situation. That’s why I adapt my growth services to your business and objectives.
On our strategy call, we’ll talk about the challenges you’re facing. I’ll provide a clear diagnosis of what’s going on and how we solve that problem. Then, as soon as you give us the green light, we’ll get to work.
Ready to get started?
