Why are you doing content marketing? If it isn’t to grow your business, you’re doing it wrong.
My goal is twofold: to challenge you to be the best content marketer in your space, and to help you use content marketing to grow your business.
If you want to learn what’s working in content marketing—and how you can get results in your business—you’re in the right place.
Stop cranking out content for content’s sake. A smart strategy will get double the results with less work.
Whether you’re a startup, SaaS company, agency, or freelancer, I’ll help you use content to grow your business.
Through my newsletter, blog posts, training, and support, you’ll get easy-to-understand guidance and actionable ideas for getting results, not just creating more content.
Learn from a Practicing Content Marketer
I don’t just talk about content. I do it. Every day.
To succeed at content, you need a unique mix of skills.
Writing goes without saying. But do you know your subject matter well enough to say something new? And do you know how to integrate digital marketing and copywriting to get results from your content?
On this site, you’ll get help refining these skills and more, so your content will become one of your primary growth levers.
Stay on Top of What’s Working Today
Different businesses need different approaches. For example, most information businesses need to build name recognition and credibility. Ecommerce businesses need to rally a community around their brand. SaaS products need to build awareness around the problem they solve and give new users quick success.
Regardless of the type of business, though, you’ll need 3 core competencies.
Your strategy can’t be to create more content. Instead, look for ways to use content to drive business results.
You need to create unique, high-quality content that rewards readers for investing their time with you. Answer questions. Solve problems. Entertain. And turn casual readers into loyal fans.
Here are just a few of the brands I’ve written for. My content ranges from articles to books and courses, as well as web pages, landing pages, and lead magnets.
Copywriting merges with content marketing seamlessly. While top-of-the-funnel content is mostly about engagement, bottom-of-the-funnel content is about driving action.
And the transaction from one to the other must be invisible.
That’s why I write about copywriting as well as content marketing. They work together!
Be aware, though, while I follow a direct response model, I don’t do hype. Today’s consumers are looking for brands they can trust so they can buy from them again and again.
You can do this easily by merging content, copywriting, and sales content to get fantastic results. Want evidence?
- One sales insert I wrote increased responses by 6,300%.
- One of my white papers initiated an 11% response rate.
- After developing a marketing campaign for a new product line, I was asked to stop marketing. My campaign generated more leads than the sales team could follow up on.
Why I Do What I Do
At heart, I’m a philosopher and strategist. I love learning and sharing what I’ve learned.
Nothing gives me a greater thrill than knowing my work has helped someone overcome a problem or get the outcome they were aiming for.
So in a way, it’s all for fun. But in another way, it’s all about my community: the writers, the content marketers, and the entrepreneurs who want to create content that makes their business stand out from the pack.
In my books, courses, and content, I aim to provide innovative solutions that really work. Bottom line, I do it because it’s a win-win for my community, my clients, and me.
The Values That Guide My Business
I believe that more is rarely better. Streamlining your efforts can give you bigger results faster. But that requires efficient, effective practices, not chasing bright, shiny objects.
I believe that quality content requires quality at every stage of development: ideation, research, writing, and presentation. Do the work, and you’ll get results.
I believe that focusing on the 20% that gets results is smarter than doing 100% of what “they” say you should be doing. You’ll find that 20% by experimenting and testing.
I believe that copy-cat marketing doesn’t work. You’ll get the attention and results you want if you speak in your own voice, forge your own path, and express your own unique message. True success comes from boldly being your authentic self.
I believe that content marketing should be fun. If it ever stops being fun, you probably need to rethink everything you’re doing.
These are the focus of everything I do, in my business and for my clients.
- I’m a trained writer with a degree in English and Psychology.
- I studied marketing at SMU’s Cox School of Business.
- I trained in copywriting under Dan Kennedy, Bob Bly, and AWAI.
- I learned best practice in sales funnels and product launches from industry pros.
- I’m a certified SEO copywriter and helped Ahrefs create their SEO training content.
- I’ve worked in corporate marketing and PR departments, planning and scheduling all deliverables, writing content and managing projects from conception to completion.
- And I run my own information publishing business, so I know how important it is to get your strategy right and all the gears running smoothly and in sync.