Kathryn Aragon Media is a full-service consultancy, providing marketing, product marketing, and content strategy to B2B startups and SMBs. We’ve served a range of industries, but we have deep expertise in SaaS, marketing, and sales.
We’re on mission to measurable growth for our clients via the ARC Method™:
- Creating a strategy that positions you as the leader in your space
- Crafting content and campaigns that engage customers and prospects, driving sales, adoption, and retention
- Designing systems and workflows that make it easier to get and keep customers
Work with us to refine your strategy and messaging, so you can stand out as the number-one option in your industry.
Work with Kathryn to uncover untapped growth opportunities, refine your marketing strategy and processes, and unlock unstoppable growth.
Invite her to speak to your audience or provide 1:1 coaching.
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Learn Pro Tactics that Work
I’m best known for my work with companies like Crazy Egg and Sales Hacker, building a huge, engaged audience and moving growth up and to the right.
But I’ve worked with businesses of all sizes in a range of industries, designing and executing marketing campaigns, directing the GTM or product marketing program, or managing a brand/website update. My experience includes:
- SaaS
- Media / Training
- Associations
- Financial Services
- Business Services
- Local Businesses
- Nonprofits
My goal for every client is to put them on the map as the go-to provider in their space — through strategic product marketing, marketing campaigns, and quality content.
The results: greater awareness and trust, more engagement and sales, and higher adoption and retention rates.
Here’s the impact I made after only 9 months at Sales Hacker:
Before My Start Date (April 2019):
- 6,030 Keywords in top 10 (Ahrefs)
- 131,442 Monthly Active Users (Google Analytics)
- 164k sessions/month (Google Analytics)
- Ad-hoc, unplanned publishing. Executing for opportunistic rankings, not high-level purpose or strategy.
- Contributors not loving the process.
- No series.
- 10,043 Keywords in top 10 (67% increase)
- 149,820 Monthly Active Users (14% increase)
- On pace for 233k Sessions in Jan 20 (42% increase)
- 4 weeks ahead of publishing. More thoughtful selection.
- Contributors love working with us.
- We have tested several series, and found some successful ones.
When I was managing editor for the Crazy Egg blog:
- I doubled traffic and tripled subscriptions in just one year.
- After two years, subscriptions had increased 565% and traffic 173%.
After leading Mirasee’s rebrand from Firepole Marketing and implementing a new content strategy:
- Pageviews increased 190%.
- Pages per session more than doubled, reducing the bounce rate to an almost unheard of 8%.
About Kathryn Aragon
I’m the founder of KA Media and AccessXL, marketing strategist, consultant, and 7x author.
Since 2010, I’ve worked with dozens of clients, consulting on marketing strategies, developing and managing marketing campaigns. I’ve served as fractional CMO, fractional Content Director, and partnered with internal teams to provide quality content and marketing services.
I’ve been a professional writer for 40 years. I’ve written articles, books, courses, advanced guides, magazine articles, and a Broadway style play. Two client projects I’m especially proud of are:
- The Advanced Guide to Content Marketing, with Neil Patel
- The Ultimate Guide to Digital Marketing, with Digital Marketer
My marketing projects have included everything from annual reenrollment campaigns to website updates and ongoing engagements in content and product marketing. And my clients are wowed by the consistent quality and results:
- My product marketing increased adoption, retention, and upsells while also increasing demo requests for one SaaS client.
- My content strategy doubled traffic and leads for clients in SaaS and media/training.
- After developing a marketing campaign for a new product line in financial services, I was asked to stop marketing. My campaign generated more leads than the sales team could follow up on.
Book Me to Speak at Your Next Event
I speak about Content Marketing, Accessibility, Authority and Growth.
Want to inspire your audience to reach higher and achieve more?
Contact me, today about speaking at your next meeting or event. Or reach out for custom coaching / consulting.