KA Media is a full-service consultancy, dedicated to helping SaaS and Service companies SCALE™.
I live and die by five pillars that drive growth today, regardless of the economy, competition, or industry:
- Solve: Give your customers a real solution to a felt problem
- Customers: Fall in love with your customers
- Acquire and Keep: Always improve time-to-revenue and CLTV
- Light: Shine the light on your product and solutions
- Experience: Create a customer experience that builds trust and loyalty
Digital marketing and sales have matured, and it’s harder than ever to build a solid pipeline that drives revenue for your organization. SCALE helps you gain and retain your best customers in a competitive marketplace.
Executed correctly, it helps you stop the leaks below and within the funnel, so you’ll gain more customers, keep more customers, and make them so loyal, they won’t imagine churning.
How I Approach Our Partnership
My mission is your success. To that end, I’ll work closely with you to provide personalized consulting, training, and done-for-you services.
I don’t have a one-size-fits-all solution that clients must adapt to. I focus on the growth outcomes you need and develop strategies that are designed specifically for your business.
I like efficiency — doing more with less. I’ve found that simple solutions can drive significant growth with less hustle.
I have an optimizer’s mindset — I’m good at solving sticky problems and finding fresh ways to overcome challenges.
My bottom line is THE bottom line: your business’s growth. I’ll always be focused on the ROI and the long-term impact of the projects we partner on.
Want to learn more? Let’s chat.
Engineering Your Growth from the Bottom Up
I’m best known for my work with companies like Crazy Egg and Sales Hacker, building a huge, engaged audience and generating demand. Today, I focus on strategies that drive measurable revenue and growth:
- Sales enablement content
- Product marketing content
- SEO
- GTM
- Customer marketing and retention
When we work together, my goal is to position you as the #1 choice for your solution. I do that by optimizing the three levers that drive growth: acquisition, retention, and monetization.
After driving these results for CustomerTRAX, they had a successful exit.
- Boosting revenue to existing customers by 100% – Kathryn’s content doubled revenue from additional sales to customers.
- Improving the sales win rate – In one month, one salesperson used this content to win 12 out of 12 deals for more than half a million in ARR over three years.
- Reducing sales meetings by 50% – Sales discussions became less about the product itself and more about how it could be tailored to the customer’s needs.
- Increasing discussions around premium modules and features – From both prospective customers and existing users.
- Increasing marketing and sales efficiency – The content could be distributed by the champion to stakeholders in their organizations, so people came to the table more educated about the product, eliminating the need to continually repeat the same presentation to new stakeholders.
- Improving sales results – Because prospects came to the table more educated, the prospect was able to get buy-in in less time, shortening the sales cycle Improving product development – by giving developers and testers real use cases and test cases for product features.
Here’s the impact I made after only 9 months at Sales Hacker:
Before My Start Date (April 2019):
- 6,030 Keywords in top 10 (Ahrefs)
- 131,442 Monthly Active Users (Google Analytics)
- 164k sessions/month (Google Analytics)
- Ad-hoc, unplanned publishing. Executing for opportunistic rankings, not high-level purpose or strategy.
- Contributors not loving the process.
- No series.
- 10,043 Keywords in top 10 (67% increase)
- 149,820 Monthly Active Users (14% increase)
- On pace for 233k Sessions in Jan 20 (42% increase)
- 4 weeks ahead of publishing. More thoughtful selection.
- Contributors love working with us.
- We have tested several series, and found some successful ones.
When I was managing editor for the Crazy Egg blog:
- I doubled traffic and tripled subscriptions in just one year.
- After two years, subscriptions had increased 565% and traffic 173%.
After leading Mirasee’s rebrand from Firepole Marketing and implementing a new content strategy:
- Pageviews increased 190%.
- Pages per session more than doubled, reducing the bounce rate to an almost unheard of 8%.
About Kathryn Aragon
I’m the founder of KA Media and AccessXL, SaaS growth strategist, consultant, and 7x author.
I started my career in marketing because I loved the creative process of crafting a story and message that sells. But I quickly realized that my real passion is growth — for the organization and its customers.
I also realized that I needed a deeper understanding of the levers that drive growth. So I got a graduate certificate in marketing from SMU. I studied key growth strategies: conversion rate optimization, product marketing, sales enablement, customer success, and more.
Today, I continue to study trends, tactics, and technology so my clients are at the front of what’s working now. Here are just a few of the results I’ve achieved for my clients:
- Product & sales enablement content development – I collapsed time-to-revenue by helping reps cut sales meetings in half and close more deals. My strategy also doubled enterprise sales, customer upgrades, and retention rates.
- GTM – I was asked to stop marketing a new product line in financial services. My campaign generated more leads than the sales team could follow up on.
- SEO and content marketing – I’ve consistently doubled traffic and leads for clients in SaaS, services, and media.
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