Kathryn Aragon is the founder and CEO of Kathryn Aragon Media and Vivacitie. She has inspired thousands as an international speaker and is available to speak at your next event or meeting.
Kathryn is a sought-after keynote speaker and coach. She brings a practical, no-nonsense approach to everything she does that makes even challenging subjects seem do-able. She’s best known for her talks on marketing, how to tell your story, and staying in the game.
She has spoken at Texas A&M International University — where she was voted the most inspirational speaker — The Sales Hacker Success Summit, Ampliz B2B Binge, Ahrefs Academy, Digital Marketer Lab, The Gifters podcast, Money for Lunch radio show, Act Local Marketing podcast, Help My Website Sell teleseminar, and events and seminars hosted by Belmont University, Crazy Egg, SEMrush, and more.
She is known as a serial overcomer, entrepreneur, award-winning content strategist, and 7x author. She’s also been called an effin’ legend.
Kathryn is passionate about inspiring entrepreneurs, leaders, and professionals to reach higher, achieve more, and find real success and happiness. Every talk is customized to the specific audience, with strategies and tactics that can be applied right away.
To book Kathryn as a speaker for live events, podcasts, online summits, or conferences, please contact Kathryn today.
Keynote Topics
How to Rock Your Story: 3 Formulas that Guarantee Your Story Connects
Target Audience: General Interest
Learn the art and science of storytelling — why stories are so important, why you must learn to tell your story, and why you may be struggling with it. (You’re not alone!) Walk away with three story formulas that guarantee you’ll have the right story for the situation. Introduce yourself with confidence. Learn how to tell your story and truly connect with the people in your life.
Key Takeaways
- Why you may be resisting telling your story, and why your story needs to be told.
- Three keys to getting your story right, so it never bores or annoys.
- Three story structures that work for any situation.
Inbound in a Sea of Sameness: How to Stand Out and Drive Results with Content
Target Audience: Entrepreneurs, Marketers, Salespeople, Content Marketers
With 90% of B2B businesses creating content to drive inbound marketing and sales, it’s hard to stand out. Learn what it really takes to drive results. In this presentation, you’ll learn the simple flywheel for successful content programs and what that looks like in practice.
Key Takeaways
- Your goals with inbound
- 6 must-haves for an effective content production workflow
- The secret sauce for producing quality content
A Smarter Content Workflow: Slow Down to Speed Up
Target Audience: Entrepreneurs, Content Marketers
Most content marketers agree that the content machine should never slow down. But they don’t realize the last-minute hustle that seems to be necessary is anything but. Here’s how Kathryn has transformed content production for every blog she’s worked for, creating a smoothly operating system that helps you produce a higher volume of content at a higher quality — while simultaneously slowing the process down so you can be more thoughtful and strategic about what you’re publishing.
Key Takeaways
- Why hustle doesn’t belong in a content marketing program.
- How to use metrics to drive your decisions (and what metrics matter).
- How to get everything done without cutting corners on quality.
What People Are Saying
“Wow!!! Amazing work and great presentation!! I want to be you when I grow up <3” — Melissa Westendorf, Director of Events and Field Marketing, Outreach.io
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“I’m a huge fan of yours…. You’re my hero.” — Shelley Jacobson, Freelance Copywriter/Content Strategist
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“Your speech about inbound in a sea of sameness was really inspiring. I’m building my company website content and so your strategies are what I need right now.” — Anush Mnatsakanyan, Co-Founder and Chief Business Development Officer at Burnwe
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“I swear you are one of the most interesting women I know!!” — Melissa Westendorf, Director of Events and Field Marketing, Outreach.io
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“Your tips for writing out the answers to your 3 questions is going to help me get my project up and running!” — Luci Tumas, Senior Writer with SIL Global Communication
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“Kathryn’s confidence, enthusiasm, and precise info was exactly what I needed.” Dale Sims, Stealth Sales Strategist
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“Holy moly this is good. thank you =)” — Noah Kagan, Founder of the Sumo Group
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“The material you covered in both of your sessions yesterday was of great benefit to the students as they had the opportunity to listen from an expert in the marketing field and also to help them with ideas to complete their final project.” — Julio Tovar, Texas A&M International University, 6th Annual Distance Education Week