At KA Media, we don’t just focus on growth; we engineer it from the ground up. As a Revenue Growth Strategist, I specialize in maximizing revenue and enhancing customer experiences for SaaS, service, and large equipment companies.
At the core of everything I do is the belief that growth isn’t just about generating leads — it’s about creating value at every stage of the customer journey.
My 3 Pillars of Revenue-First Growth — Customer Focus, Efficiency, and Alignment — set the foundation for sustainable success.
We bring these principles to life with my 3E Strategy™.
- Education: Equip your audience — whether prospects, customers, or internal teams — with the knowledge they need to succeed. From sales-enablement content to product tutorials, education builds trust and ensures clarity in messaging.
- Enablement: Give your teams and customers the tools and resources they need to act effectively. Growth-enablement content like EDGE ensures Sales, Customer Success, and even customers are empowered to take meaningful action that drives results.
- Engagement: Build lasting relationships through consistent, meaningful interactions. Whether it’s social engagement, a success newsletter, or account surround campaigns, engagement ensures loyalty and continuous value delivery.
Together, these strategies provide a cohesive framework that addresses the unique challenges of both acquisition and retention.
What We Do
At KA Media, we go beyond traditional marketing to engineer measurable revenue growth.
By aligning marketing, sales, and customer success through RACE Growth Acceleration and PULSE Customer Success, I help SaaS, service, and large equipment companies drive acquisition, retention, and monetization.
With a relentless focus on results, I leverage innovative strategies that empower your teams to sell more effectively, accelerate time to revenue, and drive customer success.
Ready to transform your growth potential and drive sustainable revenue? Let’s talk.
Key Strategies and Differentiators
What makes my approach different? It’s not just about growth; it’s about holistic business optimization. While traditional strategies focus on isolated tactics, I optimize every stage of the customer lifecycle — from awareness to advocacy — to drive sustainable, scalable growth.
Key Strategies: Driving Growth Across the Lifecycle
These are the cornerstone strategies that differentiate my work and consistently deliver results:
RACE Growth Acceleration™
RACE (Revenue And Customer Experience) is a revenue-first strategy designed to align your teams and accelerate growth at every stage of the customer journey. By addressing the three primary growth levers — acquisition, retention, and expansion — RACE delivers measurable impact, from faster time-to-revenue to increased customer lifetime value.
- Faster time-to-revenue
- Improved retention rates
- Higher upsell and cross-sell success rates
If you’re tired of pouring resources into marketing efforts that don’t deliver sustainable growth, the RACE First Growth Acceleration Package will revolutionize your approach to business growth.
PULSE Customer Success™
Customer Success isn’t just about retention—it’s a strategic lever for driving revenue and building loyalty. PULSE combines proactive engagement, effortless customer success, and growth-enablement strategies to:
- Drive account expansion and advocacy
- Reduce churn and increase renewal rates
- Improve feature adoption and customer satisfaction
PULSE works because it spans the entire customer lifecycle, starting with the first interaction and continuing through advocacy. Its proactive and user-centric approach creates a cohesive, trust-building experience at every stage, driving both customer satisfaction and revenue growth.
EDGE™: Expertise-Driven Growth Enablement
EDGE content is where Sales and Success meet. It’s outcome-focused, product-driven content designed to:
- Accelerate acquisition
- Improve retention
- Drive expansion
Each piece serves multiple purposes: educating users, enabling your sales team, and driving feature adoption, all while streamlining operations and supporting product development.
Narrative Single Source of Truth (SSOT)™
Imagine every member of your team perfectly aligned, telling the same cohesive, persuasive story about your product or service. That’s what the Narrative SSOT™ delivers. It’s a comprehensive, persuasive, and strategic document that empowers your sales, marketing, customer success, and product teams to communicate with clarity and consistency, driving a seamless customer experience.
Why Not Start with a Narrative SSOT? It’s the perfect way to kick off our partnership, ensuring every part of your organization is on the same page. This alignment fosters trust, loyalty, and efficiency—setting the stage for exponential growth. As someone who’s been in-house, I know firsthand the frustration of inconsistent messaging and offers that don’t align. The SSOT eliminates that chaos, so your team can confidently deliver an outstanding customer experience.
Learn how these strategies can accelerate your revenue growth. Let’s connect and discuss your unique challenges and opportunities.
Unified GTM Strategies
Successful growth isn’t just about individual tactics; it’s about alignment. I bring together your sales, marketing, and product teams to create Go-to-Market strategies that are efficient and laser-focused on your business objectives.
- Sales-Led and Product-Led Growth: Depending on your goals, I design strategies that blend the best of both worlds. This dual approach ensures that every part of your customer’s journey is optimized, whether they prefer self-service experiences or personalized sales interactions.
- Strategic Insight: By leveraging data from every department, I make sure your GTM efforts are not only cohesive but also data-driven, leading to better outcomes and a stronger market position.
Customer-Centric Growth
At the heart of my strategy is a relentless focus on customer success. I develop user adoption and retention strategies that keep customers engaged and loyal over the long term.
- Retention and Upsell: I analyze customer behavior and design campaigns that drive retention and increase revenue from existing customers.
- Operational Efficiency: I help streamline processes and provide resources that empower your teams to perform at their best, ultimately optimizing every aspect of the customer experience.
These strategies are what make my approach to growth optimization truly comprehensive and impactful, setting you up for long-term success while driving immediate results. Let’s explore how this can work for your organization.
Engineering Your Growth from the Bottom Up
I focus on strategies that drive measurable revenue and growth:
- Sales and growth enablement content
- Product marketing
- Customer marketing and retention
- SEO
- GTM
I do that with a two-pronged strategy: revenue and customer experience (RACE™). By optimizing key growth levers and delivering an unforgettable customer experience, I can help you drive measurable growth and position you as a top choice for your solution.
The RACE Growth Acceleration™ method translates to every industry or type of organization, and it explains the consistent growth I’ve been able to drive for my clients. For example:
- 3X’ing revenue growth by cutting time-to-revenue in half and more than doubling enterprise sales (CTRAX)
- Enabling 12 out of 12 deals in one month from just one salesperson, driving more than $7.8M in ARR for three years (CTRAX)
- Engaging 40 speakers and 5,000 attendees at a virtual event (Sales Hacker)
- 85% increase in organic traffic and 125% increase in customer conversions through strategic content (Kajabi)
- 217% boost in traffic and sales through my SEO content strategy (Roof Simple)
After driving results for CustomerTRAX for just 14 months, they had a successful exit.
- Boosting revenue to existing customers by 100% – Kathryn’s content doubled revenue from additional sales to customers.
- Improving the sales win rate – In one month, one salesperson used this content to win 12 out of 12 deals for more than half a million in ARR over three years.
- Reducing sales meetings by 50% – Sales discussions became less about the product itself and more about how it could be tailored to the customer’s needs.
- Increasing discussions around premium modules and features – From both prospective customers and existing users.
- Increasing marketing and sales efficiency – The content could be distributed by the champion to stakeholders in their organizations, so people came to the table more educated about the product, eliminating the need to continually repeat the same presentation to new stakeholders.
- Improving sales results – Because prospects came to the table more educated, the prospect was able to get buy-in in less time, shortening the sales cycle Improving product development – by giving developers and testers real use cases and test cases for product features.
Here’s the impact I made after only 9 months at Sales Hacker:
Before My Start Date (April 2019):- 6,030 Keywords in top 10 (Ahrefs)
- 131,442 Monthly Active Users (Google Analytics)
- 164k sessions/month (Google Analytics)
- Ad-hoc, unplanned publishing. Executing for opportunistic rankings, not high-level purpose or strategy.
- Contributors not loving the process.
- No series.
- 10,043 Keywords in top 10 (67% increase)
- 149,820 Monthly Active Users (14% increase)
- On pace for 233k Sessions in Jan 20 (42% increase)
- 4 weeks ahead of publishing. More thoughtful selection.
- Contributors love working with us.
- We have tested several series, and found some successful ones.
When I was managing editor for the Crazy Egg blog:
- I doubled traffic and tripled subscriptions in just one year.
- After two years, subscriptions had increased 565% and traffic 173%.
After leading Mirasee’s rebrand from Firepole Marketing and implementing a new content strategy:
- Pageviews increased 190%.
- Pages per session more than doubled, reducing the bounce rate to an almost unheard of 8%.
About Kathryn Aragon
Hi, my name is Kathryn Aragon, and I’m an award-winning Revenue Growth Strategist with over 20 years of experience driving exponential growth for B2B and B2C brands. Known for my ability to seamlessly integrate marketing, sales, product, and customer success, I leverage data-driven strategies to deliver consistent bottom-line results.
Throughout my career, I’ve worked with industry leaders like Crazy Egg, Sales Hacker, CustomerTRAX, and Kajabi, where my innovative methods have doubled revenue, optimized customer acquisition and retention, and positioned brands as market leaders.
My cross-functional expertise allows me to create strategies that align entire organizations around shared revenue goals, streamline operations, and maximize customer lifetime value.
My proprietary frameworks, such as RACE™ and PULSE™, empower businesses to address growth challenges with precision. Everything I do is driven by a passion for efficiency, customer-centricity, and strategic innovation, always with an eye on delivering measurable ROI.
As the founder of KA Media, I partner with SaaS, service, and large equipment companies to engineer sustainable growth through tailored, high-impact solutions. I’m a 7x author and speaker, known for inspiring business leaders with actionable insights that unlock untapped revenue potential.
How I Approach Our Partnership
My mission is your success. To that end, I’ll work closely with you to provide personalized consulting and execution.
I don’t have a one-size-fits-all solution that clients must adapt to. I focus on the growth outcomes you need and develop strategies that are designed specifically for your business.
I like efficiency — doing more with less. I’ve found that simple solutions can drive significant growth with less hustle.
I have an optimizer’s mindset — I’m good at solving sticky problems and finding fresh ways to overcome challenges.
My bottom line is THE bottom line: your business’s growth. I’ll always be focused on the ROI and the long-term impact of the projects we partner on.
Want to learn more? Let’s chat.
Ready to Accelerate Your Revenue Growth?
Let’s transform your business with tailored strategies that optimize acquisition, retention, and expansion. Whether you’re looking to align your team, optimize your operations, or grow your bottom line, it all starts with a conversation.
🚀 Book Your Free Strategy Consultation Today and discover how a tailored, revenue-first approach can unlock your business’s full potential.
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