Kathryn Aragon Media (KA Media) is a fractional growth advisory specializing in Revenue Growth Optimization™.
Through our proprietary full-funnel growth model, the Revenue Growth OS™, our founder, Kathryn Aragon, helps CEOs and revenue leaders scale smarter—aligning growth, sales, and customer retention to drive efficient, sustainable revenue acceleration.
Since 2005, we’ve helped companies improve marketing, content, sales enablement, and growth strategy through high-level consulting and execution. Over the years, we’ve worked internationally with companies of all sizes, providing:
- Go-to-market (GTM) strategies
- SEO and demand generation
- Content marketing and sales enablement
- Revenue acceleration strategies
In 2022, we expanded into advisory services. In 2025, after years of refining the proprietary frameworks that drive measurable business impact, we’ve consolidated everything into a single offer—The Revenue Growth OS™—focusing on four key growth levers that unlock sustainable, scalable revenue.
While we still provide growth services, we see the most success with holistic, cross-functional growth strategies.
About Kathryn Aragon
Kathryn Aragon is a top 1% growth advisor with 20 years of experience in revenue growth, marketing, and business strategy.
An award-winning marketer, she is the author of seven books and hundreds of authority articles. She is the founder of the Business & Growth media group, including the B&G Newsletter, Podcast, and Book Club.
Her expertise, strategic insight, and proven frameworks make her a sought-after advisor for revenue leaders looking to scale efficiently.
What We Do
At KA Media, we go beyond traditional marketing to engineer measurable revenue growth.
We believe that the foundation of sustainable growth is a singular focus on two things: Revenue and the Customer Experience (RACE™). This creates a symbiotic relationship with clients that ensures their success is our success.
We believe that measurable growth is easier than it seems. Most businesses try to grow by adding more tactics—without fixing the leaks in their revenue system. We eliminate waste by ensuring every part of your strategy works together seamlessly. This creates an efficiency advantage that can directly impact your bottom line.
We also believe that real growth requires a big-picture perspective. When we focus on a single growth lever at a time, we create overlaps, blind spots, and friction that lead to revenue leak. By stepping back, seeing your business as a single unit, and implementing a single strategy that optimizes the entire revenue journey, we can eliminate friction and waste while accelerating growth.
To achieve these goals, we developed the Revenue Growth OS™, a structured, end-to-end operating system for accelerating revenue with less effort and more efficiency. It ensures every part of your growth strategy works in sync—no gaps, no inefficiencies, no wasted effort.
Ready to transform your growth potential and drive sustainable revenue? Let’s talk.
Key Strategies and Differentiators
What makes my approach different? It’s not just about growth; it’s about holistic business optimization. While traditional strategies focus on isolated tactics, I optimize every stage of the customer lifecycle — from awareness to advocacy — to drive sustainable, scalable growth.
Key Strategies: Driving Growth Across the Lifecycle
These are the cornerstone strategies that differentiate my work and consistently deliver results:
Revenue Growth OS™
Most consultants specialize in a narrow piece of the growth puzzle—SEO, lead gen, sales enablement, retention, etc. This leads to overlaps, gaps, and inefficiencies.
The OS is more than a strategy. It’s an operating system, and when it’s properly tuned, it creates a self-sustaining Revenue Flywheel™ where momentum replaces effort and growth accelerates with fewer bottlenecks.
RACE Growth Acceleration™
RACE (Revenue And Customer Experience) is a revenue-first strategy designed to align your teams and accelerate growth at every stage of the customer journey. By addressing the three primary growth levers — acquisition, retention, and expansion — RACE delivers measurable impact, from faster time-to-revenue to increased customer lifetime value.
- Faster time-to-revenue
- Improved retention rates
- Higher upsell and cross-sell success rates
PULSE Customer Success™
Customer Success isn’t just about retention—it’s a strategic lever for driving revenue and building loyalty. PULSE combines proactive engagement, effortless customer success, and growth-enablement strategies to:
- Drive account expansion and advocacy
- Reduce churn and increase renewal rates
- Improve feature adoption and customer satisfaction
PULSE works because it spans the entire customer lifecycle, starting with the first interaction and continuing through advocacy. Its proactive and user-centric approach creates a cohesive, trust-building experience at every stage, driving both customer satisfaction and revenue growth.
EDGE™: Expertise-Driven Growth Enablement
EDGE content is where Sales and Success meet. It’s outcome-focused, product-driven content designed to:
- Accelerate acquisition
- Improve retention
- Drive expansion
Each piece serves multiple purposes: educating users, enabling your sales team, and driving feature adoption, all while streamlining operations and supporting product development.
Narrative Single Source of Truth (SSOT)™
Imagine every member of your team perfectly aligned, telling the same cohesive, persuasive story about your product or service. That’s what the Narrative SSOT™ delivers. It’s a comprehensive, persuasive, and strategic document that empowers your sales, marketing, customer success, and product teams to communicate with clarity and consistency, driving a seamless customer experience.
Why Not Start with a Narrative SSOT? It’s the perfect way to kick off our partnership, ensuring every part of your organization is on the same page. This alignment fosters trust, loyalty, and efficiency—setting the stage for exponential growth. As someone who’s been in-house, I know firsthand the frustration of inconsistent messaging and offers that don’t align. The SSOT eliminates that chaos, so your team can confidently deliver an outstanding customer experience.
Learn how these strategies can accelerate your revenue growth. Let’s connect and discuss your unique challenges and opportunities.
Unified GTM Strategies
Successful growth isn’t just about individual tactics; it’s about alignment. I bring together your sales, marketing, and product teams to create Go-to-Market strategies that are efficient and laser-focused on your business objectives.
- Sales-Led and Product-Led Growth: Depending on your goals, I design strategies that blend the best of both worlds. This dual approach ensures that every part of your customer’s journey is optimized, whether they prefer self-service experiences or personalized sales interactions.
- Strategic Insight: By leveraging data from every department, I make sure your GTM efforts are not only cohesive but also data-driven, leading to better outcomes and a stronger market position.
Customer-Centric Growth
At the heart of my strategy is a relentless focus on customer success. I develop user adoption and retention strategies that keep customers engaged and loyal over the long term.
- Retention and Upsell: I analyze customer behavior and design campaigns that drive retention and increase revenue from existing customers.
- Operational Efficiency: I help streamline processes and provide resources that empower your teams to perform at their best, ultimately optimizing every aspect of the customer experience.
These strategies are what make my approach to growth optimization truly comprehensive and impactful, setting you up for long-term success while driving immediate results. Let’s explore how this can work for your organization.
Architect Your Success
At KA Media, we provide strategic advisory services that optimize four key areas of growth: revenue architecture, authority, acquisition, and retention and monetization. We do this through the Revenue Growth Acceration framework.
We provide the strategic and operational support that make the OS work:
- Sales and growth enablement content
- Product marketing
- Customer marketing and retention
- SEO
- GTM
The OS, with its focus on revenue growth, customer success, and efficient, cross-functional workflows, has driven results in every industry and organization we’ve worked with. As one client said, “I don’t know what kind of voodoo this is, but we’re working less for better results!”
Here are just a few of the outcomes our clients have seen:
- 3X’ing revenue growth by cutting time-to-revenue in half and more than doubling enterprise sales (CTRAX)
- Enabling 12 out of 12 deals in one month from just one salesperson, driving more than $7.8M in ARR for three years (CTRAX)
- Engaging 40 speakers and 5,000 attendees at a virtual event (Sales Hacker)
- 85% increase in organic traffic and 125% increase in customer conversions through strategic content (Kajabi)
- 217% boost in traffic and sales through my SEO content strategy (Roof Simple)
After driving results for CustomerTRAX for just 14 months, they had a successful exit.
- Boosting revenue to existing customers by 100% – Kathryn’s content doubled revenue from additional sales to customers.
- Improving the sales win rate – In one month, one salesperson used this content to win 12 out of 12 deals for more than half a million in ARR over three years.
- Reducing sales meetings by 50% – Sales discussions became less about the product itself and more about how it could be tailored to the customer’s needs.
- Increasing discussions around premium modules and features – From both prospective customers and existing users.
- Increasing marketing and sales efficiency – The content could be distributed by the champion to stakeholders in their organizations, so people came to the table more educated about the product, eliminating the need to continually repeat the same presentation to new stakeholders.
- Improving sales results – Because prospects came to the table more educated, the prospect was able to get buy-in in less time, shortening the sales cycle Improving product development – by giving developers and testers real use cases and test cases for product features.
Here’s the impact I made after only 9 months at Sales Hacker:
Before My Start Date (April 2019):- 6,030 Keywords in top 10 (Ahrefs)
- 131,442 Monthly Active Users (Google Analytics)
- 164k sessions/month (Google Analytics)
- Ad-hoc, unplanned publishing. Executing for opportunistic rankings, not high-level purpose or strategy.
- Contributors not loving the process.
- No series.
- 10,043 Keywords in top 10 (67% increase)
- 149,820 Monthly Active Users (14% increase)
- On pace for 233k Sessions in Jan 20 (42% increase)
- 4 weeks ahead of publishing. More thoughtful selection.
- Contributors love working with us.
- We have tested several series, and found some successful ones.
When I was managing editor for the Crazy Egg blog:
- I doubled traffic and tripled subscriptions in just one year.
- After two years, subscriptions had increased 565% and traffic 173%.
After leading Mirasee’s rebrand from Firepole Marketing and implementing a new content strategy:
- Pageviews increased 190%.
- Pages per session more than doubled, reducing the bounce rate to an almost unheard of 8%.
How I Approach Our Partnership
My mission is your success. To that end, I’ll work closely with you to provide personalized consulting and execution.
I don’t have a one-size-fits-all solution that clients must adapt to. I focus on the growth outcomes you need and develop strategies that are designed specifically for your business.
I like efficiency — doing more with less. I’ve found that simple solutions can drive significant growth with less hustle.
I have an optimizer’s mindset — I’m good at solving sticky problems and finding fresh ways to overcome challenges.
My bottom line is THE bottom line: your business’s growth. I’ll always be focused on the ROI and the long-term impact of the projects we partner on.
Want to learn more? Let’s chat.
Ready to Accelerate Your Revenue Growth?
Let’s transform your business with tailored strategies that optimize acquisition, retention, and expansion. Whether you’re looking to align your team, optimize your operations, or grow your bottom line, it all starts with a conversation.
🚀 Book Your Free Strategy Consultation Today and discover how a tailored, revenue-first approach can unlock your business’s full potential.
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