At KA Media, we don’t just focus on growth; we engineer it from the ground up. As a Revenue Optimization Strategist, I specialize in maximizing revenue and enhancing customer experiences for SaaS, service, and large equipment companies.
My approach is built on the SCALE™ framework, which drives growth through strategic alignment, efficiency, and data-driven decisions. This isn’t about traditional marketing. It’s about optimizing every aspect of your business—marketing, sales, product, and operations—to achieve meaningful, measurable revenue impact.
With a relentless focus on results, I leverage innovative content strategies like EDGE Content™, which empowers your teams to sell more effectively, and unified GTM plans that accelerate time to revenue.
Ready to transform your growth potential and drive sustainable revenue? Let’s talk.
SCALE™ Framework Overview
At Kathryn Aragon Media, I use the SCALE™ framework to drive measurable, sustainable revenue growth. SCALE stands for five key pillars:
- Solve: At the core of any successful growth strategy is a real solution to a pressing, felt problem. I work with you to ensure your product or service meets this standard, focusing on problem-solving as a growth lever.
- Customers: Growth is fueled by deep customer understanding. I prioritize falling in love with your customers, understanding their needs, behaviors, and pain points to drive engagement and loyalty.
- Acquire and Keep: It’s not just about bringing in new customers but also about maximizing the value of your existing ones. By optimizing your time-to-revenue and customer lifetime value (CLTV), I help you create a lasting impact.
- Logistics & Data-Driven Decisions: I believe that data should guide every strategic move. From marketing to sales and operations, I use analytics and insights to reveal the right growth opportunities for your business.
- Efficiency: Growth should be simple, not overwhelming. I focus on the activities that yield the highest return, ensuring your efforts are streamlined and impactful.
The SCALE™ framework is designed to align every part of your organization, so you don’t just grow—you grow smarter, faster, and more sustainably.
Key Strategies and Differentiators
What sets my approach apart from traditional growth strategies is my commitment to holistic business optimization. Here’s how:
Narrative Single Source of Truth (SSOT)™
Imagine every member of your team perfectly aligned, telling the same cohesive, persuasive story about your product or service. That’s what the Narrative SSOT™ delivers. It’s a comprehensive, persuasive, and strategic document that empowers your sales, marketing, customer success, and product teams to communicate with clarity and consistency, driving a seamless customer experience.
Here’s how it works:
- Unified Messaging: The Narrative SSOT serves as the ultimate guide to your product’s story, capturing the what, why, and how in a way that’s both informative and compelling. No more disconnected messaging between departments or confusion over offers—this is your single source of truth.
- Strategic Persuasion: Leveraging the PROSE™ format, the SSOT is designed to do more than inform. It uses proven sales methodologies to engage and persuade, moving prospects closer to a buying decision.
- Problem: Highlight the core challenge your product addresses.
- Rethink: Shift the reader’s perspective to see the problem differently.
- Obstacles: Identify and address barriers to adoption.
- Solution: Provide a high-level, strategic solution.
- Evidence: Prove why your product is the best choice.
- Team Empowerment: Your sales team gets better pitches, marketing creates more aligned content, and customer success knows exactly how to support and guide customers—all from one powerful resource.
Why Start with a Narrative SSOT? It’s the perfect way to kick off our partnership, ensuring every part of your organization is on the same page. This alignment fosters trust, loyalty, and efficiency—setting the stage for exponential growth. As someone who’s been in-house, I know firsthand the frustration of inconsistent messaging and offers that don’t align. The SSOT eliminates that chaos, so your team can confidently deliver an outstanding customer experience.
EDGE Content™: Expertise-Driven Growth Enablement
If you’re looking for an ongoing, high-impact content solution that drives serious revenue growth, EDGE Content is the answer. This isn’t your average content marketing. It’s product-focused, expert-driven content designed to accelerate acquisition, improve retention, and drive expansion.
What You Get with EDGE Content:
Expert-Driven Content: We tap into the knowledge of your product, operations, and sales teams to create content that truly showcases your product’s value and differentiation. This isn’t just filler content; it’s strategic, authoritative, and designed to make an impact.
Efficiency and Growth: Each piece of EDGE Content is highly efficient, serving multiple purposes. It educates and retains customers, acts as powerful sales enablement, and even fuels product development by clearly articulating user needs and feature benefits.
Proven Results: This approach has a track record of driving dramatic revenue growth. For one client, EDGE Content nearly tripled their revenue, contributing to a successful exit just 14 months after we started working together. Imagine what that level of growth could do for your business.
Would you like to learn how these strategies can accelerate your revenue growth? Let’s connect and discuss your unique challenges and opportunities.
Unified GTM Strategies
Successful growth isn’t just about individual tactics; it’s about alignment. I bring together your sales, marketing, and product teams to create Go-to-Market strategies that are efficient and laser-focused on your business objectives.
- Sales-Led and Product-Led Growth: Depending on your goals, I design strategies that blend the best of both worlds. This dual approach ensures that every part of your customer’s journey is optimized, whether they prefer self-service experiences or personalized sales interactions.
- Strategic Insight: By leveraging data from every department, I make sure your GTM efforts are not only cohesive but also data-driven, leading to better outcomes and a stronger market position.
Customer-Centric Growth
At the heart of my strategy is a relentless focus on customer success. I develop user adoption and retention strategies that keep customers engaged and loyal over the long term.
- Retention and Upsell: I analyze customer behavior and design campaigns that drive retention and increase revenue from existing customers.
- Operational Efficiency: I help streamline processes and provide resources that empower your teams to perform at their best, ultimately optimizing every aspect of the customer experience.
These strategies are what make my approach to growth optimization truly comprehensive and impactful, setting you up for long-term success while driving immediate results. Let’s explore how this can work for your organization.
Engineering Your Growth from the Bottom Up
I focus on strategies that drive measurable revenue and growth:
- Sales and growth enablement content
- Product marketing
- Customer marketing and retention
- SEO
- GTM
I do that with a two-pronged strategy: revenue and customer experience (RACE™). By optimizing key growth levers and delivering an unforgettable customer experience, I can help you drive measurable growth and position you as a top choice for your solution.
The RACE Growth Acceleration™ method translates to every industry or type of organization, and it explains the consistent growth I’ve been able to drive for my clients. For example:
- 3X’ing revenue growth by cutting time-to-revenue in half and more than doubling enterprise sales (CTRAX)
- Enabling 12 out of 12 deals in one month from just one salesperson, driving more than $7.8M in ARR for three years (CTRAX)
- Engaging 40 speakers and 5,000 attendees at a virtual event (Sales Hacker)
- 85% increase in organic traffic and 125% increase in customer conversions through strategic content (Kajabi)
- 217% boost in traffic and sales through my SEO content strategy (Roof Simple)
After driving results for CustomerTRAX for just 14 months, they had a successful exit.
- Boosting revenue to existing customers by 100% – Kathryn’s content doubled revenue from additional sales to customers.
- Improving the sales win rate – In one month, one salesperson used this content to win 12 out of 12 deals for more than half a million in ARR over three years.
- Reducing sales meetings by 50% – Sales discussions became less about the product itself and more about how it could be tailored to the customer’s needs.
- Increasing discussions around premium modules and features – From both prospective customers and existing users.
- Increasing marketing and sales efficiency – The content could be distributed by the champion to stakeholders in their organizations, so people came to the table more educated about the product, eliminating the need to continually repeat the same presentation to new stakeholders.
- Improving sales results – Because prospects came to the table more educated, the prospect was able to get buy-in in less time, shortening the sales cycle Improving product development – by giving developers and testers real use cases and test cases for product features.
Here’s the impact I made after only 9 months at Sales Hacker:
Before My Start Date (April 2019):- 6,030 Keywords in top 10 (Ahrefs)
- 131,442 Monthly Active Users (Google Analytics)
- 164k sessions/month (Google Analytics)
- Ad-hoc, unplanned publishing. Executing for opportunistic rankings, not high-level purpose or strategy.
- Contributors not loving the process.
- No series.
- 10,043 Keywords in top 10 (67% increase)
- 149,820 Monthly Active Users (14% increase)
- On pace for 233k Sessions in Jan 20 (42% increase)
- 4 weeks ahead of publishing. More thoughtful selection.
- Contributors love working with us.
- We have tested several series, and found some successful ones.
When I was managing editor for the Crazy Egg blog:
- I doubled traffic and tripled subscriptions in just one year.
- After two years, subscriptions had increased 565% and traffic 173%.
After leading Mirasee’s rebrand from Firepole Marketing and implementing a new content strategy:
- Pageviews increased 190%.
- Pages per session more than doubled, reducing the bounce rate to an almost unheard of 8%.
About Kathryn Aragon
Hi, my name is Kathryn Aragon, and I’m an award-winning Revenue Optimization Strategist with over 20 years of experience driving exponential growth for B2B and B2C brands. Known for my ability to seamlessly integrate marketing, sales, product, and customer success, I leverage data-driven strategies to deliver consistent bottom-line results.
Throughout my career, I’ve worked with industry leaders like Crazy Egg, Sales Hacker, CustomerTRAX, and Kajabi, where my innovative methods have doubled revenue, optimized customer acquisition and retention, and positioned brands as market leaders.
My cross-functional expertise allows me to create strategies that align entire organizations around shared revenue goals, streamline operations, and maximize customer lifetime value.
My proprietary frameworks, such as SCALE™ and PROSE™, empower businesses to address growth challenges with precision. Everything I do is driven by a passion for efficiency, customer-centricity, and strategic innovation, always with an eye on delivering measurable ROI.
As the founder of KA Media, I partner with SaaS, service, and large equipment companies to engineer sustainable growth through tailored, high-impact solutions. I’m a 7x author and speaker, known for inspiring business leaders with actionable insights that unlock untapped revenue potential.
How I Approach Our Partnership
My mission is your success. To that end, I’ll work closely with you to provide personalized consulting and execution.
I don’t have a one-size-fits-all solution that clients must adapt to. I focus on the growth outcomes you need and develop strategies that are designed specifically for your business.
I like efficiency — doing more with less. I’ve found that simple solutions can drive significant growth with less hustle.
I have an optimizer’s mindset — I’m good at solving sticky problems and finding fresh ways to overcome challenges.
My bottom line is THE bottom line: your business’s growth. I’ll always be focused on the ROI and the long-term impact of the projects we partner on.
Want to learn more? Let’s chat.
Ready to Drive Sustainable Revenue Growth?
Let’s transform your business with strategies designed to accelerate your success, from streamlined sales enablement to persuasive, expert-driven content that engages and converts. Whether you’re looking to align your team, optimize your operations, or grow your bottom line, it all starts with a conversation.
🚀 Book Your Free Strategy Consultation Today and discover how a tailored, revenue-first approach can unlock your business’s full potential.
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