If your marketing efforts feel stagnant, you’re not alone. Many SaaS companies rely on outdated strategies that were built for a different time—when buyers were less informed and more reliant on traditional sales teams. Today, your prospects are smarter, more discerning, and expect personalized solutions, not generic funnels.
Marketing has shifted, but many strategies haven’t caught up. What’s needed is a revenue-first approach that integrates your product, marketing, sales, and customer success teams.
This alignment not only ensures consistency in your messaging but also optimizes each step of the customer journey — maximizing engagement, retention, and growth.
If you’re not moving forward, you’re losing ground.
SaaS Marketing with a Revenue-First Approach
Traditional marketing tactics alone aren’t enough to drive growth in today’s competitive SaaS landscape. My revenue-first strategy ensures that every effort—whether SEO, content marketing, or lead generation—directly impacts your bottom line.
Here’s how I help SaaS companies grow with tailored services:
Tailored SaaS Marketing Services that Drive Growth & Revenue
SEO & Content Marketing
Attract qualified leads with content that ranks and converts. I combine technical SEO expertise with conversion-focused copywriting to ensure your pages aren’t just seen, but drive action. Each page is treated as a landing page, designed to engage visitors and convert them into customers. Learn more about my SaaS services here.
Lead Generation & Nurturing Campaigns
Drive more qualified leads into your funnel with targeted marketing campaigns. From paid ads to email marketing, I’ll develop a strategy that moves your leads through the buyer’s journey, engaging them with personalized content until they’re ready to convert.
Conversion Rate Optimization
Improve the efficiency of your website and landing pages to maximize conversions. I audit your current site, identify leaks in your funnel, and optimize key pages for higher conversion rates, so every visitor counts.
Sales Enablement Content
Empower your sales team with content that closes deals. From case studies and product guides to white papers, I create sales collateral that equips your team with the tools they need to educate prospects, build trust, and close deals faster.
Ask me about the One Page™ Product Guide that drives more sales in less time:
- Educates – Brings prospects to the table ready to talk details.
- Generates demand – Drives demo requests for your enterprise features.
- Sells – Helps close more deals in less time, collapsing time-to-revenue.
- Retains – Slashes churn while driving upgrades from existing customers.
Customer Retention & Expansion
Keeping customers is just as important as acquiring them. I help you reduce churn and increase customer lifetime value by creating content that educates and engages your customers, turning them into loyal advocates. This includes tailored onboarding and adoption content.
Product-Led Growth (PLG)
If you’re looking to turn your product into the engine that drives growth, my Product-Led Growth System is the next step. While traditional SaaS marketing focuses heavily on top-of-funnel acquisition, PLG shifts the focus to product adoption, retention, and expansion, reducing reliance on costly marketing efforts. Learn more about Product-Led Growth here.
The Complete SaaS Marketing Solution
If you’re ready to ignite growth for your SaaS, my revenue-first approach to SaaS marketing is your best option. It’s a proven method for stopping revenue leaks caused by lost leads, stalled deals, and high churn.
My SaaS growth formula:
- Revolutionizes Sales Enablement: Empower your sales team with high-impact content that reduces meetings, accelerates the sales process, and drives higher close rates.
- Enhances Product Development: Leverage real-world scenarios captured during content creation to inform and improve product features, resulting in better products with less oversight.
- Empowers Customer Success: Deliver content that helps customers master your product’s advanced features, increasing retention and driving upsells.
- Equips Marketing: Arm your marketing team with the product insights and persuasive narratives they need to create compelling, effective campaigns.
- Amplifies Your Brand: Align your team with a unified message that resonates with your target audience, ensuring consistent and impactful brand communication.
Ready to get started? Book a free, no-obligation consultation with Kathryn.
My Approach to SaaS Marketing: A Bottom-Up, Revenue-First Approach
Traditionally, SaaS marketing has followed a top-down structure: lead generation > nurture campaigns > acquisition > onboarding. But here’s the challenge: churn. Customers are constantly on the lookout for better solutions, and high churn rates can devastate your revenue and LTV.
The real issue lies in the top-down focus: you’re losing so much revenue below the funnel that you’re forced to continuously pump new, qualified leads into the top just to stay afloat.
Prioritizing REAL growth
It was this realization that led to my bottom-up strategy — a growth-focused approach that prioritizes the three SaaS growth levers above anything else:
- Sales – enabling more sales while collapsing time-to-revenue
- Retention – reducing churn to 3% or lower
- Monetization – increasing sales to existing customers for higher lifetime value
This focus gives you maximum efficiency by focusing our efforts on the motions that drive long-term growth.
Improved Retention Rates: I focus on educating and engaging your customers, making them churn-resistant and more loyal over time.
Acquisition of More Quality Customers: My system empowers your sales team while educating prospects, leading to higher win rates with fewer meetings.
More Organic Leads: Drive action with SEO strategies that attract organic traffic and convert visitors into qualified leads and sales. We blend technical SEO expertise with conversion-focused copywriting to create pages that deliver real results.
A holistic approach to SaaS marketing
When executed properly, this holistic strategy doesn’t just reduce churn—it boosts sales to both new and existing customers, maximizing LTV on both ends and giving you the EDGE you need.
In fact, the bottom-up, revenue-first process we use is so effective, we offer you a guarantee. You’ll begin seeing improvements in retention or sales in the first 180 days or we’ll continue to work for free until you do. *
Note: If you already have a strong marketing strategy, my approach complements your existing lead generation and sales enablement efforts, giving you a robust, high-performance growth machine.
Ready to get started? Book a free, no-obligation consultation with Kathryn.
FAQ
Q: What’s different about your approach to SaaS marketing?
A: I’m laser focused on the outcome of my services, not specific tactics, and I’ll adjust my strategies to ensure you get the results you need.
I also understand that the top priority for your business is revenue, not vanity metrics. With my revenue-first approach to SaaS marketing, you can achieve the results that matter most—growth, efficiency, and increased revenue.
Q: What makes revenue-first marketing different from traditional SaaS marketing strategies?
A: My revenue-first strategy flips the traditional top-down approach on its head by focusing on retention and customer lifetime value (LTV) first.
While most SaaS strategies emphasize lead generation and acquisition, my strategies optimize all three SaaS growth levers: sales, retention, and monetization. Once these levers are functioning efficiently, we move up the funnel to optimize lead generation. This bottom-up approach not only increases revenue but also makes top-of-funnel efforts more efficient and effective.
Q: How does your strategy integrate with our existing marketing efforts?
A: My services complement and enhance your current SaaS marketing strategies. They don’t replace what you’re already doing; instead, I help fill the gaps where traditional methods might fall short.
By focusing on retention and cross-functional alignment, you’ll amplify the impact of your existing lead generation and sales enablement efforts, creating a cohesive, powerful growth strategy.
Q: Are your SaaS marketing services suitable for small or early-stage SaaS companies?
A: Absolutely. I offer a range of marketing services that are flexible and scalable, making them ideal for SaaS companies at any stage. For early-stage companies, I tap into my go-to-market (GTM) playbook, ensuring that your initial customers are retained and nurtured for maximum LTV. For more established companies, I focus on growth strategies that strengthen your current efforts and drive sustained growth.
Q: What kind of results can I expect from your SaaS marketing services?
A: Here are some of the results my clients have seen:
- Revenue from existing customers – Doubled.
- Sales win rate – One salesperson closed 12 out of 12 deals in a single month for more than a half million in ARR over three years.
- Premium features – For one client, our content drove 100% of sales of their top-tier enterprise solution.
- Sales cycle – Sales meetings reduced by as much as 50%.
- Retention rates – We’ve seen churn plummet with our bottom-up marketing strategy. The more we published, the lower it got until it was practically zero.
- Product development – Faster development with less oversight.
Of course, specific results may vary, depending on your company’s current situation, but the strategy is designed to deliver measurable growth and improved efficiency across your organization.
Q: How long does it take to see results?
A: You’ll likely see enhanced sales enablement and better customer engagement within the first few months. More significant results, such as reduced churn and increased LTV, should become evident within 6 to 12 months. The timeline will depend on your company’s specific needs and how quickly the strategy is implemented.
Q: How involved will my team need to be in the implementation of your services?
A: For the extent of our engagement, I partner with your organization to achieve the best possible outcomes. I’ll work closely with stakeholders from product, marketing, sales, and customer success teams to understand your product, messaging, and sales process. But I’ll do the heavy lifting to ensure you get a managed solution that minimizes disruption to your daily operations.
Q: Does your approach help with product development as well as marketing?
A: Yes, one of the unique aspects of my One Page™ strategy is its ability to inform and improve product development. By capturing real-world scenarios during content creation, we provide valuable insights that help your developers create better products with less oversight. This cross-functional alignment ensures that your product development is closely tied to customer needs and business goals.
Q: How do I know if this is the right strategy for my SaaS company?
A: If you’re struggling with high churn, stalled growth, or inefficiencies in your SaaS marketing and sales processes, my services are likely a great fit. The best way to determine if it’s right for you is to schedule a free, no-obligation consultation with Kathryn. During this call, we’ll discuss your specific challenges and goals to see if I can help you achieve the results you’re looking for.
Q: What kind of support can I expect with your SaaS marketing services?
A: I provide comprehensive support throughout the entire process, from the initial consultation to the full implementation of the strategy. My team or I will be available to answer questions, provide guidance, and adjust the strategy as needed to ensure it delivers the best possible results for your company.
Q: Do you guarantee results?
A: The bottom-up, revenue-first process I use is so effective, I offer you a guarantee. You’ll begin seeing improvements in retention or sales in the first 180 days, or I’ll continue to work for free until you do. *
Q: What’s the next step if I’m interested in your SaaS marketing services?
A: If you’re ready to explore my SaaS growth strategy, the next step is to book a free, no-obligation consultation. During this call, we’ll discuss your unique challenges and objectives and outline how I can help you achieve sustained growth and increased revenue.
