Build Engagement and Community with Social Content
You’ve heard about content marketing and social media marketing. Both are powerful tactics…
But neither can stand alone.
Their real power comes when you create a well-integrated mix, something I call Social Content.
What is social content?
Social content is content that doesn’t simply build traffic or fill your content quota. It’s content that engages and delights your ideal customers.
It’s content in that it answers people’s questions, informs and leads thought in order to help them know, like and trust you.
It’s social in that it builds relationship as a means to reaching your business objectives, such as engagement, traffic and, ultimately, sales.
It’s optimized for people and search engines, so when people search, they find you. And once they find you, they discover such valuable information, they don’t consider going anywhere else.
It’s not just content or social media. It’s not just search engine optimization. It’s all three:
High-value content published on your website, blog and social media channels…
Plus optimization of your content with Google-approved SEO tactics…
Plus relationship building and promotion through social media.
How can it help your business?
Social content is the most effective way to:
- Attract organic traffic.
- Share your core message.
- Educate people about your products.
- Lead them to the sale without resorting to hype or over-the-top sales tactics.
Take a look at these stats:
79% of online shoppers spend at least 50% of their shopping time researching products.
They rely on content and social media to decide whether they like you enough to do business with you.
More than three-quarters believe that companies providing custom content are interested in building relationship — not just sales.
New Marketing starts the sales process by creating high-value content that solves people’s problems. It engages with them in low-pressures channels such as social media. Then once they know, like and trust you, it leads them effortlessly to the sale.
That’s the C4 Marketing Method: Communicate. Connect. Convert… and Capture your market. It’s built on a foundation of strategic social content.
