The most effective marketers have a documented content strategy. But most content marketers are just winging it: creating content and hoping it works.
To get the most for your content efforts, you need a written content strategy that spells out the “big picture” of what you’re trying to achieve plus the specific tasks you’ll use to achieve those results.
The challenge, of course, is getting it done.
Even if you have the expertise to create your strategy document, it’s hard to carve out enough time to objectively review what you’re doing, identify what’s working and what’s not, and how you can adapt.
In addition, it’s hard to be objective about your own strategy. It’s easy to “do what we’ve always done” without honestly evaluating its effectiveness.
That’s why it helps to have an outside consultant work with you. It’s a good way to ensure you don’t fall into your own biases and habits.
Success Depends on a Written Content Strategy
If your plan isn’t written, it doesn’t exist. Getting better results from your content starts with a strategy document that’s customized for your goals, your resources, and your budget.
And no, you can’t copy what another brand does or use a template. Your business and content needs are unique. Your content strategy should be just as unique.
That’s why I take a full 90 days to develop your strategy. That’s 90 days to talk to you and your staff, review your content, and design a plan that’s perfectly suited to your business, your resources, and your budget.
Whether you’re a solopreneur, a small team or a large organization with a dedicated content team, I can develop the plan that’s right for you.
How It Works
1. Interviews and meetings with you, any key personnel and, if you have one, your content team. My goal is to understand your objectives, needs and challenges. During these calls, I dig deep to figure out what’s working and what’s not.
2. Audit your existing content to review its quality and effectiveness based on your objectives. I review your blog, other content channels, free downloads, and content at every stage of the funnel.
3. Strategy session and your written strategy document. I review my findings with you to ensure they’re on point. Then I develop a written strategy document that you can use to guide your content efforts moving forward.
4. Present the strategy to you and your team, including Q&A to be sure everyone understands the overall strategy and their part making it happen.