To grow your business, you need to make offers. And those offers need to be presented in a way that attracts, engages, and drives action.
But gone are the days of hype and over-selling. Today, to grow your business, you need powerful, persuasive copy that sells both emotionally and logically, and that builds trust as well as desire.
My name is Kathryn Aragon, and I’m an award-winning copywriter with 10+ years of experience writing high-conversion campaigns for a wide range of industries: SaaS, eCommerce, information marketing, financial services, insurance, business opportunity, and more.
Among my clients are Crazy Egg, Digital Marketer, CartHook, and Agora. And my copy consistently wins rave reviews for its quality and performance.
Here’s What My Copywriting Can Do For You
Make Your Offer Impossible to Resist
Great copywriting doesn’t just spell out your offer. It also:
- Supports your brand’s core message.
- Hooks your reader.
- Builds rapport.
- Generates interest.
- Overcomes objections.
- Drives sales.
How do you know you’ve hit the mark? You make more sales.
At its root, conversion copywriting draws from old-style direct response. It’s a unique mix of psychology, sociology, linguistics, marketing and sales. But today, it also takes cues from social media, respecting and engaging prospects to drive long-term relationship, not just one-time sales.
Connect and Convert Your Target Audience
The secret is to connect with your prospects where they are, tapping into the hot buttons that already exist and the conversations already taking place in their minds.
The process starts by identifying your best customers and the big ideas that will hook their attention. But success also depends on finding the best format for your campaign: text, video, live presentations, or something else altogether.
Regardless of how or where, the idea is to craft copy that compels your reader to take action.
Build Trust and Long-Term Relationship
We live in a world that’s more connected and more plugged in than ever before. In this environment, trust is the new currency. Let me explain…
For too many years, people have been duped by disreputable marketers who hype their promises and don’t deliver.
Today, consumers are savvy. They share war stories. They ask one another’s opinion. And they look for signals that you’re trustworthy and have a good track record. Things like:
- A strong guarantee.
- Believable promises.
- Evidence that you can deliver as promised.
- Social proof.
- A price that’s in line with the quality of your product.
These all work to generate liking and trust. Together with other direct response tactics, they can help you get results even in our social web.
Let an Experienced Copywriter Help with Your Next Promotion
Conversion copywriting is the backbone of a profitable business. It helps you tell your story, connect with customers, and drive action.
Whether you’re launching a new product, building a funnel, or creating an email campaign, whatever your copywriting needs, I can help.
Get the best results from your marketing spend. Contact me today to discuss your project.
