Content Can (and Should) Help Drive Sales… But It Can Only Do that If You Map It to Your Customer Journey
Maybe you’ve noticed…
What used to work in content marketing doesn’t work anymore. Even applying what the gurus say doesn’t work.
Because content isn’t what it used to be.
“Content is king,” they told us.
And over the last several years, 9 out of 10 businesses have adopted content marketing, flooding the market with blog posts that all say the same thing, in the same way, even quoting the same people.
Some content marketers have cried, “content shock,” broadcasting their belief that content marketing isn’t sustainable over the long haul. (Ironically, they say this in a piece of content on their blog!)
Others, me included, have stopped trying to compete on quantity. We’ve adopted a “less is more” strategy with good results.
But across the board, for big names and small brands alike, there’s too much noise, too much competition, and too little attention to spread around. No one (not even the gurus) are getting the engagement or the results that the early content marketers got.
What’s more, a full third of the businesses doing content marketing don’t feel like they’re doing it effectively.
Probably because they’re investing tons of time and money to create the best content they can, and they’re still not seeing an impact.
Low traffic. Low engagement. Low conversions.
They’re epidemic.
It’s not just content shock. It’s a content crisis.
Content Can and Should Get Results!
There’s more to content than just running a blog. In my new course, the Content-Conversion Blueprint, I’ll show you how.
Interested? Contact me now to get on the waiting list.
