Let’s be honest. SaaS marketing and product marketing are not just hard — they’re a relentless challenge. To stay profitable, you need to accelerate growth, streamline operations, and drive revenue faster and more efficiently than ever before.
Most SaaS companies have adopted the same digital strategies that marketers across all industries have been using for the last 20 years. The problem? These tactics weren’t built for SaaS. They were designed when digital marketing was in its infancy, and achieving results was relatively easy.
Today, your prospects are smarter, more informed, and more discerning than ever before—yet many SaaS companies are still marketing to behavior that no longer exists.
You’re operating in a mature marketplace, in a volatile economy, surrounded by fierce competition. What used to work simply doesn’t anymore.
What’s needed now is a fresh approach to SaaS and product marketing — a unified theory that not only adapts to this new reality but gives you a definitive edge in a challenging and rapidly evolving landscape.
If you’re not moving forward, you’re losing ground.
Retain2Gain™: A New Way of Approaching SaaS Marketing
Traditionally, SaaS marketing has followed a top-down structure: lead generation > nurture campaigns > acquisition > onboarding. But here’s the challenge: churn. Customers are constantly on the lookout for better solutions, and high churn rates can devastate your revenue and LTV.
The real issue lies in the top-down focus: you’re losing so much revenue below the funnel that you’re forced to continuously pump new, qualified leads into the top just to stay afloat.
But what if you could stop the leaks below the funnel? With reduced churn, you wouldn’t need as many leads to generate the same, or even greater, revenue. In fact, according to Churnkey, reducing churn by just 1-2% can increase your company’s valuation by 12%.
That’s why I developed the Retain2Gain™ strategy — a groundbreaking approach that solves for retention first, creating immense value below the funnel. By maximizing retention and revenue, top-of-funnel marketing and sales become faster, easier, and more efficient.
- Bottom-Up Focus: Prioritizing retention and maximizing customer lifetime value before scaling acquisition efforts.
- Cross-Functional Alignment: Seamlessly aligning product, marketing, sales, and customer success to plug revenue leaks throughout the entire customer journey.
- Maximum Efficiency: Achieving more with less effort by focusing on what truly drives long-term growth.
Our Approach
Improve Retention Rates: We focus on educating and engaging your customers, making them churn-resistant and more loyal over time.
Acquire More Quality Customers: Our formula empowers your sales team while educating prospects, leading to higher win rates with fewer meetings.
Generate Organic Leads: Drive action with SEO strategies that attract organic traffic and convert visitors into qualified leads and sales. We blend technical SEO expertise with conversion-focused copywriting to create pages that deliver real results.
When executed properly, this strategy doesn’t just reduce churn—it boosts sales to both new and existing customers, maximizing LTV on both ends and giving you the EDGE you need.
In fact, the bottom-up, revenue-first process we use is so effective, we offer you a guarantee. You’ll begin seeing improvements in retention or sales in the first 180 days or we’ll continue to work for free until you do. *
Note: If you already have a strong marketing strategy, Retain2Gain™ complements your existing lead generation and sales enablement efforts, giving you a robust, high-performance growth machine.
The Complete SaaS Marketing Solution
If you’re ready to ignite growth for your SaaS, the Retain2Gain™ strategy is your best option. It’s a proven method for stopping revenue leaks caused by lost leads, stalled deals, and high churn.
We’ve developed a SaaS growth formula that:
- Revolutionizes Sales Enablement: Empower your sales team with high-impact content that reduces meetings, accelerates the sales process, and drives higher close rates.
- Enhances Product Development: Leverage real-world scenarios captured during content creation to inform and improve product features, resulting in better products with less oversight.
- Empowers Customer Success: Deliver content that helps customers master your product’s advanced features, increasing retention and driving upsells.
- Equips Marketing: Arm your marketing team with the product insights and persuasive narratives they need to create compelling, effective campaigns.
- Amplifies Your Brand: Align your team with a unified message that resonates with your target audience, ensuring consistent and impactful brand communication.
Ready to get started? Book a free, no-obligation consultation with Kathryn.
Death to Churn
Prefer a DIY approach to churn reduction? Death to Churn is my coaching program that teaches your team how to implement my below-the-funnel strategy in your organization.
Why Continue Investing in Tired Strategies That No Longer Work?
For more than a decade, I’ve partnered with SaaS companies to elevate their traffic, lead generation, acquisition, and retention:
- Directing comprehensive content marketing programs
- Building high-converting lead generation and acquisition funnels
- Delivering impactful sales enablement content
- Creating seamless onboarding and adoption campaigns
Throughout my journey, I’ve tried and tested countless strategies and campaigns—achieving incredible wins and enough fails to understand what works, what doesn’t, and how to adapt on the fly.
Over the years, I’ve watched so-called best practices lose their effectiveness. Companies that cling to them are now stalled, investing time and energy into marketing with diminishing returns.
In today’s market, your success hinges on your customers’ success. Retain2Gain™ is the only growth strategy designed to deliver both.
Are You Prioritizing Tactics or Revenue?
It’s easy to treat marketing and growth as a checklist:
- Social media? Check.
- SEO? Check.
- Lead funnel? Check.
But here’s the problem: most of these efforts are focused on activities that won’t drive significant results. By prioritizing tactics and siloing their efforts, companies leave gaps in the customer journey where prospects can easily drop off or turn to a competitor.
The businesses thriving today are laser-focused on their customers, especially their experience and the journey they travel—from awareness to engagement to acquisition and beyond.
My goal as a marketer is to break down these silos so you achieve better results with less work, and your customers enjoy a seamless, satisfying experience that keeps them loyal to you.
If your SaaS needs better results, remember this: To drive revenue and growth, you must eliminate every obstacle customers might face on their journey with you.
You don’t need a better tactic. You need results—both for your organization and your customers. With our cross-functional, revenue-first approach, you can drive growth at every level of your organization.
How We’ll Work Together
We combine consultation and execution to deliver a fully managed SaaS growth solution.
When you engage with us, we’ll meet with leaders from product, marketing, sales, and customer success to deeply understand your product, messaging, and sales process. We’ll then refine your custom growth strategy based on these insights.
Put SaaS Product Marketing on Steroids
Retain2Gain™ is more than SaaS marketing, product marketing, sales enablement, or customer success. It’s the “unifying theory” for content, creating extraordinary value for both your customers and your organization.
Best of all, this strategy works for SaaS companies of every size. For early-stage SaaS, it’s an effective GTM strategy. For established SaaS, it complements your existing efforts, making it the perfect addition to your growth toolkit.
This unique strategy is flexible, scalable, and impactful, providing the strategic edge you need to succeed in today’s competitive market.
With Retain2Gain™, you can achieve the results that matter most—growth, efficiency, and increased revenue.
Ready to get started? Book a free, no-obligation consultation with Kathryn.
Spaces for our Retain2Gain™ strategy implementation are limited this quarter — book your free consultation today to secure your spot
FAQ
Q: What makes Retain2Gain™ different from traditional SaaS marketing strategies?
A: Retain2Gain™ flips the traditional top-down approach on its head by focusing on retention and customer lifetime value (LTV) first.
While most SaaS strategies emphasize lead generation and acquisition, Retain2Gain™ prioritizes reducing churn and maximizing sales to new and existing customers. This bottom-up approach not only increases revenue but also makes top-of-funnel efforts more efficient and effective.
Q: How does Retain2Gain™ integrate with our existing marketing efforts?
A: Retain2Gain™ is designed to complement and enhance your current SaaS marketing strategies. It doesn’t replace what you’re already doing; instead, it fills in the gaps where traditional methods might fall short.
By focusing on retention and cross-functional alignment, Retain2Gain™ amplifies the impact of your existing lead generation and sales enablement efforts, creating a cohesive, powerful growth strategy.
Q: Is Retain2Gain™ suitable for small or early-stage SaaS companies?
A: Absolutely. Retain2Gain™ is flexible and scalable, making it an ideal growth strategy for SaaS companies at any stage. For early-stage companies, it serves as an effective go-to-market (GTM) strategy, ensuring that your initial customers are retained and nurtured for maximum LTV. For more established companies, it strengthens your current efforts and drives sustained growth.
Q: What kind of results can I expect from implementing the Retain2Gain™ strategy?
A: Clients who have implemented Retain2Gain™ have seen significant improvements:
- Revenue from existing customers – Doubled.
- Sales win rate – One salesperson closed 12 out of 12 deals in a single month for more than a half million in ARR over three years.
- Premium features – For one client, our content drove 100% of sales of their top-tier enterprise solution.
- Sales cycle – Sales meetings reduced by as much as 50%.
- Retention rates – We’ve seen churn plummet with our bottom-up marketing strategy. The more we published, the lower it got until it was practically zero.
- Product development was even improved.
Of course, specific results will vary depending on your company’s current situation, but the strategy is designed to deliver measurable growth and improved efficiency across your organization.
Q: How long does it take to see results with Retain2Gain™?
A: While some improvements, like enhanced sales enablement and better customer engagement, can be seen within the first few months, more significant results, such as reduced churn and increased LTV, typically become evident over a longer period, generally within 6 to 12 months. The timeline will depend on your company’s specific needs and how quickly the strategy is implemented.
Q: How involved will my team need to be in the implementation of Retain2Gain™?
A: Retain2Gain™ is a collaborative strategy that requires input and alignment across product, marketing, sales, and customer success teams. We’ll work closely with your team to understand your product, messaging, and sales process. However, we also take on much of the heavy lifting, providing a managed solution that minimizes disruption to your daily operations.
Q: Can Retain2Gain™ help with product development as well as marketing?
A: Yes, one of the unique aspects of Retain2Gain™ is its ability to inform and improve product development. By capturing real-world scenarios during content creation, we provide valuable insights that help your developers create better products with less oversight. This cross-functional alignment ensures that your product development is closely tied to customer needs and business goals.
Q: How do I know if Retain2Gain™ is the right strategy for my SaaS company?
A: If you’re struggling with high churn, stalled growth, or inefficiencies in your SaaS marketing and sales processes, Retain2Gain™ is likely a great fit. The best way to determine if it’s right for you is to schedule a free, no-obligation consultation with Kathryn. During this call, we’ll discuss your specific challenges and goals to see how Retain2Gain™ can help you achieve the results you’re looking for.
Q: What kind of support can I expect during the implementation of Retain2Gain™?
A: We provide comprehensive support throughout the entire process, from the initial consultation to the full implementation of the strategy. Our team is available to answer questions, provide guidance, and adjust the strategy as needed to ensure it delivers the best possible results for your company.
Q: Do you guarantee results?
A: The bottom-up, revenue-first process we use is so effective, we offer you a guarantee. You’ll begin seeing improvements in retention or sales in the first 180 days or we’ll continue to work for free until you do. *
Q: What’s the next step if I’m interested in Retain2Gain™?
A: If you’re ready to explore how Retain2Gain™ can transform your SaaS growth strategy, the next step is to book a free, no-obligation consultation with Kathryn. During this call, we’ll discuss your unique challenges and objectives and outline how Retain2Gain™ can help you achieve sustained growth and increased revenue.
