Product-Led Growth | Marketing Leader | AI & Innovation Expert | Motivational Speaker
Kathryn Aragon is a serial overcomer, entrepreneur, award-winning content strategist, and 7x author. She’s also been called an “effin’ legend” by those who have witnessed her in action.
As a sought-after speaker, Kathryn brings the same practical, no-nonsense energy that defines her work as the founder of KA Media and AccessXL.
With deep expertise in product-led growth, marketing, and a powerful personal story, she consistently motivates and inspires her audiences. Whether speaking about marketing leadership or empowering individuals to thrive through adversity, Kathryn combines strategic insight with inspiring resilience at every stage.
She has spoken at major events, including Texas A&M International University — where she was voted the most inspirational speaker — The Sales Hacker Success Summit, Ampliz B2B Binge, Ahrefs Academy, and more.
To book Kathryn as a speaker for live events, podcasts, online summits, or conferences, please contact Kathryn today.
Speaking Topics
AI-Powered Growth Leadership: Driving Innovation in a Changing Landscape
In a rapidly evolving landscape, leaders must harness the power of AI to drive growth, optimize product adoption, and scale their business. This talk explores how AI tools can enhance Product-Led Growth (PLG) by improving user experiences, making data-driven decisions, and driving cross-functional collaboration. Learn how to use AI to maximize team efficiency and create personalized user journeys that result in higher retention and expansion.
Key Takeaways:
- Leveraging AI for User Engagement: How AI tools like machine learning and data analytics can optimize product adoption and drive deeper user engagement.
- AI for Cross-Functional Efficiency: Practical ways AI can streamline operations and improve collaboration across marketing, sales, and product teams.
- Future Trends in AI: Key insights into how AI will shape the future of SaaS, PLG strategies, and product growth.
The Challenger Mindset: Disrupting Marketing Norms to Drive Growth
In today’s business world, following the status quo leads to stagnation. This talk highlights the Challenger Mindset—a powerful approach to disrupting traditional business and growth strategies. Learn how to challenge conventional thinking and implement innovative Product-Led Growth strategies that create competitive advantages, build customer loyalty, and drive exponential growth.
Key Takeaways:
- Disrupting Business Norms: How embracing a Challenger Mindset leads to breakthrough innovation and market leadership.
- Product-Led Growth in Action: Real-world examples of companies that have successfully adopted PLG strategies to outpace competitors.
- Creating Scalable Growth: Strategies to develop products that sell themselves and generate scalable, long-term success.
Getting Unstuck: How to Stay Productive and Thrive Through Crisis
Kathryn’s personal story of overcoming paralysis while building a successful business from bed resonates with anyone facing a crisis. In this motivational session, she shares actionable strategies for staying productive, building resilience, and moving forward even when life throws its worst at you. Whether you’re an individual looking for inspiration or a team navigating challenging times, this session offers powerful lessons on how to thrive despite adversity.
Key Takeaways:
- How Kathryn worked with Fortune 500 companies and built her brand from bed, showing that resilience and growth are possible in any circumstance
- How to stay focused and productive in the face of adversity
- Strategies for overcoming personal and professional crises
- The mindset shift needed to move from stuck to unstoppable
The Unstoppable Leader: Leading with Resilience and Vision
Great leaders are forged through crisis and change. This talk delves into how resilient leaders navigate uncertainty while keeping an eye on long-term growth. Drawing from personal and professional experience, Kathryn shares how to build adaptable, cross-functional teams that succeed in a Product-Led Growth environment, fostering a culture of resilience, vision, and strategic innovation.
Key Takeaways:
- Leadership Through Change: How to remain adaptable and visionary while leading teams through uncertainty.
- Building Resilient Teams: Strategies for leading cross-functional teams that align around product and growth objectives.
- Vision and Adaptability: The crucial role of foresight and flexibility in leading through and beyond challenges.
Previous Speaking Engagements / Media Mentions
- Texas A&M International University – Voted Most Inspirational Speaker
- Sales Hacker Success Summit
- Ampliz B2B Binge
- Ahrefs Academy
- Digital Marketer Lab
- The Gifters Podcast
- Money for Lunch Radio Show
- Act Local Marketing Podcast
- Help My Website Sell Teleseminar
- Belmont University
- Crazy Egg webinars
- SEMrush
- SolopreneurLIVE virtual event
- She Rises! Podcast
What People Are Saying
“Today we had a debriefing for TAMIU’s Learning Technologies Week that we celebrated last week. Your session was one of the most attended. I heard one of the students say that your session was ‘inspirational’, interactive and interesting. Dr. Abrego was so impressed with your presentation that she asked me if you were willing to participate next year. Thank you so much for inspiring the students to dream big via their education.”
— Julio Tovar, Texas A&M International University
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“I have interviewed Kathryn Aragon twice now on my livestream because she brings so much value and down to earth advice to those watching. She is extremely good at communicating, and takes complicated topics and makes them understandable. She is also extraordinarily inspirational and is an incredible example of overcoming extreme challenges and difficulties.”
— Leslie Kuster, Founder & CEO, Back From Bali, and bestselling author of 7 Keys to 7 Figures, The Women Entrepreneurs Guide to Money and Freedom
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“Wow!!! Amazing work and great presentation!! I want to be you when I grow up <3”
— Melissa Westendorf, Director of Events and Field Marketing, Outreach.io
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“I’m a huge fan of yours…. You’re my hero.”
— Shelley Jacobson, Freelance Copywriter/Content Strategist
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“Your speech about inbound in a sea of sameness was really inspiring. I’m building my company website content and so your strategies are what I need right now.”
— Anush Mnatsakanyan, Co-Founder and Chief Business Development Officer at Burnwe
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“I swear you are one of the most interesting women I know!!”
— Melissa Westendorf, Director of Events and Field Marketing, Outreach.io
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“Your tips for writing out the answers to your 3 questions is going to help me get my project up and running!”
— Luci Tumas, Senior Writer with SIL Global
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“Kathryn’s confidence, enthusiasm, and precise info was exactly what I needed.”
— Dale Sims, Stealth Sales Strategist
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“Holy moly this is good. thank you =)”
— Noah Kagan, Founder of the Sumo Group
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“The material you covered in both of your sessions yesterday was of great benefit to the students as they had the opportunity to listen from an expert in the marketing field and also to help them with ideas to complete their final project.”
— Julio Tovar, Texas A&M International University, 6th Annual Distance Education Week
