For entrepreneurs, The Nuclear Effect should be required reading.
It’s not that it contains new, ground-breaking revelations. It’s that it reverse engineers business success, making it easy to diagnose your strengths and weaknesses, plan for success, and move forward with confidence.
Written by Scott Oldford, who built a million-dollar business before his twentieth birthday, lost everything, and has since rebuilt his wealth multiple times, this book isn’t conceptual.
It’s a simple framework that works.
What I Enjoyed
I’ll be honest. I didn’t expect to have huge takeaways from this book. I’ve worked for more than a decade in marketing and sales. I consistently drive measurable growth for the companies I work with.
I expected a good reminder of the basics. I expected to be grounded in what matters as I launch a new division in my own business.
What I didn’t expect was the barrage of nuggets that would give me pause and send me back to the drawing board to rethink my own plans.
I began reading The Nuclear Effect while sitting in a doctor’s waiting room.
Today, after finishing the book, I picked up my “bookmark,” the receipt, which was the only writing surface I had with me that day. In all the borders were scribbled my notes as I applied what I read to my business.
I had to check my calendar to be sure. That day was just under three weeks ago. Since then, I’ve documented my methodology, framed my customer journey, created two masterclasses and outlined two products.
Those notes kicked off one of the most prolific three weeks of my life.
The comment that set off this frenzy of creative energy:
“Your Relevancy is so tied to your unfair advantage that if your team and you yourself don’t understand it, then it can’t be replicated.”
Then something along these lines: You already have a methodology. You just need to codify it, name it, and use it to elevate yourself as a thought leader.
That bookmark holds my first rough sketch of my methodology, which, as Oldford said in not so many words, I had been using consistently for years. I just needed to understand it so I could use it more effectively.
What You’ll Learn
If you want your business to go nuclear, according to Oldford, you need to build a solid strategy in six areas:
- Marketing and lead generation
- Sales
- Product
- Operations and team
- Finance
- Mindset
As I said, nothing groundbreaking. But Oldford draws from his personal experience, his experience as a coach, and some wisdom from his own mentors to provide advanced coaching no entrepreneur should miss.
You will take away at least one business-building nugget for your own business. I guarantee it.
Oldford is transparent about his own mistakes and gives you tips to avoid making the same ones in your own business.
It’s well written. It’s a relatively quick read, assuming you don’t stop to rebuild your business between chapters. And it delivers as promised. If you build up these six pillars, there’s a good chance you can launch or scale your business to six or seven figures in record time.
The framework is there. You just need to study the book.
Read The Nuclear Effect. You’ll be glad you did.
