Content Meets Conversion
Kathryn Aragon is a content strategist, consultant, and writer who helps businesses tell better stories and get better results from their content. She is author of The Business Blog Handbook and co-author of The Advanced Guide to Content Marketing. Connect on Twitter and Facebook.
If you’ve ever struggled to choose the best colors for your marketing, you’re not alone. There’s so much to think about… Not just which color(s) to use, but how to use them and where. So let’s look at how to confidently choose the best colors for your marketing. Then we’ll cover the basics of using color in […]
We’ve been doing content long enough, we’ve figured some things out. Like quality matters. And long-form, “epic” content ranks better. But we’ve also discovered that high-quality, long-form content isn’t enough. Because we don’t just want to rank in search engines. We also want attention. To get results from our content, we need comments, shares, and […]
You should know by now that your website should be responsive and mobile-friendly. After all, nearly half of all internet traffic comes from mobile devices, which means your site visitors are viewing your website on a variety of screen sizes. And that means if your site isn’t mobile-friendly, you risk hurting your site’s engagement […]
You’ve heard of content shock. And you’ve seen the results… Like lower engagement in social media, fewer comments, and lower click-through. So it’s important to ask: Does blogging still work? Is it worth the time and effort it takes to do it well? The truth is… Content marketing (and that includes blogging) has always worked. […]
New beginnings make us look forward… plan… think about what we want to accomplish. It’s why we set New Year’s resolutions. And it’s why now is the perfect time to plan your marketing for the coming months. To get you started on your 2019 small business marketing strategy, check out the free template from Valpak […]
I hear this discussion all the time. I see it in writers’ forums. I hear it from clients and friends. It’s an underlying assumption that copywriting and content writing are distinctly different, and one or the other is more valuable or important. Interestingly, there are strong opinions on both sides. Content writers want you to […]
How do you make your landing page convert? Sadly, it’s not as easy as it looks. Your landing page has to do more than look pretty. It has to be exactly what your customers want, and it has to lead them where you want them to go. The good news is there’s already been a […]
We all know visual content performs better than text alone. And we depend on a range of tools to create quality visuals for our content. But sometimes, one tool rises to the top of the list because it’s easy to use, helps you create lots of great looking graphics, and does so for a reasonable […]
How do you help your business grow? By increasing awareness of it. When customers know about your business, they are more inclined to shop there — especially if others they know have had a great experience with you. There are several ways to raise awareness of your company, such as through word of mouth recommendations […]
Facebook lives… YouTube videos… vlogs… webinars… Video marketing has transformed the way we do business, allowing us to showcase our products and services at almost zero cost, without hiring a production crew. Why this transition from text-heavy, image-based content? Is it worth mastering yet another content format? And how would you leverage it for your […]
