Content Meets Conversion
Kathryn Aragon is a content strategist, consultant, and writer who helps businesses tell better stories and get better results from their content. She is author of The Business Blog Handbook and co-author of The Advanced Guide to Content Marketing. Connect on Twitter and Facebook.
I hear this discussion all the time. I see it in writers’ forums. I hear it from clients and friends. It’s an underlying assumption that copywriting and content writing are distinctly different, and one or the other is more valuable or important. Interestingly, there are strong opinions on both sides. Content writers want you to […]
How do you make your landing page convert? Sadly, it’s not as easy as it looks. Your landing page has to do more than look pretty. It has to be exactly what your customers want, and it has to lead them where you want them to go. The good news is there’s already been a […]
If you’ve ever struggled to choose the best colors for your marketing, you’re not alone. If you care about how your marketing looks and how your audience will respond to it, you know it matters. Bottom line, you don’t have to be a designer to care about the appearance of your marketing. But it helps if you have […]
We all know visual content performs better than text alone. And we depend on a range of tools to create quality visuals for our content. But sometimes, one tool rises to the top of the list because it’s easy to use, helps you create lots of great looking graphics, and does so for a reasonable […]
How do you help your business grow? By increasing awareness of it. When customers know about your business, they are more inclined to shop there — especially if others they know have had a great experience with you. There are several ways to raise awareness of your company, such as through word of mouth recommendations […]
Facebook lives… YouTube videos… vlogs… webinars… Video marketing has transformed the way we do business, allowing us to showcase our products and services at almost zero cost, without hiring a production crew. Why this transition from text-heavy, image-based content? Is it worth mastering yet another content format? And how would you leverage it for your […]
When everyone’s zigging, the only way to stand out is to zag. And when everyone and their cat are publishing every day, you’ll do well to create less content. Don’t get me wrong. I still believe in the power of content marketing. It will always exist in one form or another because there’s no better […]
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In 2017, 3.7 billion people worldwide — half the world’s population — used email. By 2021, it’s expected to be 4.1 billion, with more users and each user having multiple email accounts. (Radicati) Bottom line, getting email right is key to better marketing results. There’s just one problem: With every business in every industry trying […]
Get all the traffic you want — but if you don’t convert it, your business won’t grow. That being the case, it doesn’t matter what type of business you run, your #1 job is converting visitors into customers and customers into promoters. And that’s especially true for eCommerce. Here’s the thing, though… Conversion rate optimization […]
