Content Meets Conversion
Kathryn Aragon is a content strategist, consultant, and writer who helps businesses tell better stories and get better results from their content. She is author of The Business Blog Handbook and co-author of The Advanced Guide to Content Marketing. Connect on Twitter and Facebook.
The days of handing out flyers and placing advertisements in the local newspaper are long gone. The new marketing landscape is much more complex and varied than it was in the past, which means more options for growth hacking than ever before. With all this taken into account, it can be hard for small businesses […]
How do you help your business grow? By increasing awareness of it. When customers know about your business, they are more inclined to shop there — especially if others they know have had a great experience with you. There are several ways to raise awareness of your company, such as through word of mouth recommendations […]
Facebook lives… YouTube videos… vlogs… webinars… Video marketing has transformed the way we do business, allowing us to showcase our products and services at almost zero cost, without hiring a production crew. Why this transition from text-heavy, image-based content? Is it worth mastering yet another content format? And how would you leverage it for your […]
When everyone’s zigging, the only way to stand out is to zag. And when everyone and their cat are publishing every day, you’ll do well to create less content. Don’t get me wrong. I still believe in the power of content marketing. It will always exist in one form or another because there’s no better […]
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In 2017, 3.7 billion people worldwide — half the world’s population — used email. By 2021, it’s expected to be 4.1 billion, with more users and each user having multiple email accounts. (Radicati) Bottom line, getting email right is key to better marketing results. There’s just one problem: With every business in every industry trying […]
Get all the traffic you want — but if you don’t convert it, your business won’t grow. That being the case, it doesn’t matter what type of business you run, your #1 job is converting visitors into customers and customers into promoters. And that’s especially true for eCommerce. Here’s the thing, though… Conversion rate optimization […]
Facebook’s recent algorithm change rocked the marketing world… But it shouldn’t have. Engagement and community have always been important for driving business. And on the social web, they’re your top priorities. The truth is success depends on customer loyalty. If people don’t know, like, and trust you, there’s no reason for them to choose you […]
I know, I know… We’ve been saying video is THE THING for years now. But as content marketing matures, it definitely needs to be part of your content mix. People don’t read as much as they used to. They’re busy. And video can quickly deliver your message in a personal, engaging way. “Engaging” is the […]
Content has always been a strategy of engaging people’s hearts and minds before trying to sell to them. What’s always changing is how we do that. Fortunately, though, there are some foundational strategies that will likely never change. And in this webinar, hosted by SEMrush, Nadya Khoja, Justin Champion, Ross Simmonds, and I talk about […]
