Most business books are dry as toast. You know you’d benefit from the information, but you can barely keep your eyes open every time you sit down to read. Not so with this book. The Rice and Beans Millionaire: The Tale of an Improbable Entrepreneur, by Bryan and Jeffrey Eisenberg, is a primer for entrepreneurship. […]
The Power of Scarcity: Book Review
After nearly 20 years in marketing, you tend to believe you already know everything there is to know about scarcity. So when I ran across The Power of Scarcity: Leveraging Urgency & Demand to Influence Customer Decisions, by Mindy Weinstein, PhD, I had to dive in. What could she possibly add to the topic to […]
From 6 to 7 Figures (Book Review)
If you’re trying to scale your small business but feel like you’re spinning your wheels, you’re probably searching for tools, resources, and advice from every “guru” who says they’ve got the answer. Trouble is, most of those people haven’t actually done what they teach. Behind all the hype, they’re struggling too. I’ve read dozens of […]
4 Types of Content that Drive Growth
To grow your business, you need content. But the type of content you need depends on what you’re trying to achieve. You see, different types of content drive different results. And if you’re looking for a strategy that supports the entire customer journey, you don’t need one type of content. You need four distinct content […]
Brand Appeal: Does Your Brand Have What It Takes?
A few years ago, as mothers often do, I helped my son with a school project. This was no ordinary project. In our feeble attempts to give the teacher what she wanted, we spent the night scouring the web, reading scholarly reports, and scratching our heads. Looking back, I’m not sure the teacher understood this […]
3 Tips for Marketing on Social Media (the Right Way)
More than three-fourths of small businesses say they do at least 25% of their marketing on social media. And 7 out of 10 say social media has been somewhat or very effective. (Buffer) Even so, many businesses don’t feel confident that they’re getting the most out of social: Where’s the ROI? How do I define […]
9 Types of Video That Drive Engagement and Sales
Video content has been rising in popularity for the last decade. Today, tech has finally caught up. Even small brands have unlimited video types and usages at their fingertips, making it easy to leverage video to attract, engage, and convert your best customers. It doesn’t hurt that in 2020, video became our primary way to […]
10 Ways to Drive Community Engagement and Conversations
My friend, Ann Smarty has been managing and growing communities for as long as I’ve known her. So when she offered this post on building community engagement, I was all-in. Put her tips to work. She knows what she’s talking about. —Kathryn Creating an effective social media strategy is hard. Managing community engagement? That’s social […]
Content Marketing: What It Is, How It Works, and Whether It’s Right For You
Content marketing has been the number-one marketing strategy for the last 10 to 15 years. But content marketing isn’t new. Since the invention of the printing press in 1436, businesses and thought leaders have been publishing pamphlets, books, and magazines that inform, engage, and persuade. Perhaps the most notable example is Benjamin Franklin, who many […]
Your Challenge… Should You Decide to Accept It [Podcast]
Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker SHOW NOTES: Welcome to the Authority Journey Podcast! Achieving your most audacious goals doesn’t happen […]
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