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About Kathryn Aragon
Kathryn Aragon is a content strategist, consultant, and writer who helps businesses tell better stories and get better results from their content. She is author of The Business Blog Handbook and co-author of The Advanced Guide to Content Marketing. Connect on Twitter and Facebook.
Email Personalization: How to Double Clicks with Just 1 Tweak
In 2017, 3.7 billion people worldwide — half the world’s population — used email. By 2021, it’s expected to be 4.1 billion, with more users and each user having multiple email accounts. (Radicati) Bottom line, getting email right is key to better marketing results. There’s just one problem: With every business in every industry trying […]
CRO Hacks: 46 Tips for Getting Peak eCommerce Results
Get all the traffic you want — but if you don’t convert it, your business won’t grow. That being the case, it doesn’t matter what type of business you run, your #1 job is converting visitors into customers and customers into promoters. And that’s especially true for eCommerce. Here’s the thing, though… Conversion rate optimization […]
Want to Grow Your Business? The #1 Tool to Get Started
Facebook’s recent algorithm change rocked the marketing world… But it shouldn’t have. Engagement and community have always been important for driving business. And on the social web, they’re your top priorities. The truth is success depends on customer loyalty. If people don’t know, like, and trust you, there’s no reason for them to choose you […]
How to Add Video to Your Content Mix (Start with These 7 Types)
I know, I know… We’ve been saying video is THE THING for years now. But as content marketing matures, it definitely needs to be part of your content mix. People don’t read as much as they used to. They’re busy. And video can quickly deliver your message in a personal, engaging way. “Engaging” is the […]
6 Strategies for Viral and Evergreen Content [Webinar Recording]
Content has always been a strategy of engaging people’s hearts and minds before trying to sell to them. What’s always changing is how we do that. Fortunately, though, there are some foundational strategies that will likely never change. And in this webinar, hosted by SEMrush, Nadya Khoja, Justin Champion, Ross Simmonds, and I talk about […]
Social Networks as a Gateway to eCommerce Success (Infographic)
Content, both blog posts and social media posts, are key to eCommerce success. They’re hands-down the best way to build engagement and drive traffic. But doing it well… Well, that’s another matter. That’s why this infographic is so helpful. It shares the timeline of social media’s integration with eCommerce, as well as the importance of social […]
Is Your Content Addictive? A New Mandate for Better Content
There’s been a lot of talk lately about how social media platforms were designed to be addictive. The focus is primarily about how devious that was, how the designers and programmers were out to get us somehow, to take advantage of us. But I disagree. Like us, they simply wanted their creation (their content, if […]
A New Era of Content Marketing (How to Win the Game Today)
You no doubt saw Mark Zuckerberg’s post last week about the changes he’s making in Facebook. On January 11, he wrote: One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent…. I’m changing the goal I give our product teams from focusing on helping […]
Better Writing, Better Content (Tips to Improve your Writing)
When I edit a piece of content—whether it’s an article, an advanced guide, or a story—I can often transform it from blah to brilliant with just one simple change. What’s my #1 edit, you ask? It’s replacing boring words with words that sing. First: Verbs Writers tend to default to passive voice. Passive voice is […]
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