Kathryn Aragon

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The Rice and Beans Millionaire: A Book Review

January 8, 2023 By Kathryn Aragon

a bowl of rice and beans - inspiration for The Rice and Beans Millionaire book

Most business books are dry as toast. You know you’d benefit from the information, but you can barely keep your eyes open every time you sit down to read. Not so with this book.  The Rice and Beans Millionaire: The Tale of an Improbable Entrepreneur, by Bryan and Jeffrey Eisenberg, is a primer for entrepreneurship. […]

Filed Under: Uncategorized Tagged With: book review

The Power of Scarcity: Book Review

December 8, 2022 By Kathryn Aragon

an illustration of scarcity that shows empty grocery store shelves

After nearly 20 years in marketing, you tend to believe you already know everything there is to know about scarcity. So when I ran across The Power of Scarcity: Leveraging Urgency & Demand to Influence Customer Decisions, by Mindy Weinstein, PhD, I had to dive in. What could she possibly add to the topic to […]

Filed Under: Strategy Tagged With: book review

From 6 to 7 Figures (Book Review)

November 16, 2022 By Kathryn Aragon

business growth

If you’re trying to scale your small business but feel like you’re spinning your wheels, you’re probably searching for tools, resources, and advice from every “guru” who says they’ve got the answer.  Trouble is, most of those people haven’t actually done what they teach. Behind all the hype, they’re struggling too. I’ve read dozens of […]

Filed Under: Uncategorized

4 Types of Content that Drive Growth

November 16, 2021 By Kathryn Aragon

4 types of content - feature image

To grow your business, you need content. But the type of content you need depends on what you’re trying to achieve.  You see, different types of content drive different results. And if you’re looking for a strategy that supports the entire customer journey, you don’t need one type of content. You need four distinct content […]

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Brand Appeal: Does Your Brand Have What It Takes?

August 19, 2021 By Kathryn Aragon

brand reach

A few years ago, as mothers often do, I helped my son with a school project. This was no ordinary project. In our feeble attempts to give the teacher what she wanted, we spent the night scouring the web, reading scholarly reports, and scratching our heads. Looking back, I’m not sure the teacher understood this […]

Filed Under: Uncategorized Tagged With: Big Idea, Branding, E-Factor, Positioning, Success and Productivity

3 Tips for Marketing on Social Media (the Right Way)

August 17, 2021 By Kathryn Aragon

marketing on social media

More than three-fourths of small businesses say they do at least 25% of their marketing on social media. And 7 out of 10 say social media has been somewhat or very effective. (Buffer) Even so, many businesses don’t feel confident that they’re getting the most out of social: Where’s the ROI? How do I define […]

Filed Under: Uncategorized Tagged With: Online Marketing, Social Media, Tips & Tricks

9 Types of Video That Drive Engagement and Sales

July 27, 2021 By Kathryn Aragon

video content tips

Video content has been rising in popularity for the last decade. Today, tech has finally caught up. Even small brands have unlimited video types and usages at their fingertips, making it easy to leverage video to attract, engage, and convert your best customers. It doesn’t hurt that in 2020, video became our primary way to […]

Filed Under: Uncategorized

10 Ways to Drive Community Engagement and Conversations

June 4, 2021 By Kathryn Aragon

girl watering flowers

My friend, Ann Smarty has been managing and growing communities for as long as I’ve known her. So when she offered this post on building community engagement, I was all-in. Put her tips to work. She knows what she’s talking about. —Kathryn Creating an effective social media strategy is hard. Managing community engagement? That’s social […]

Filed Under: Uncategorized Tagged With: social media strategy

Content Marketing: What It Is, How It Works, and Whether It’s Right For You

May 23, 2021 By Kathryn Aragon

content marketing

Content marketing has been the number-one marketing strategy for the last 10 to 15 years. But content marketing isn’t new.  Since the invention of the printing press in 1436, businesses and thought leaders have been publishing pamphlets, books, and magazines that inform, engage, and persuade.  Perhaps the most notable example is Benjamin Franklin, who many […]

Filed Under: Uncategorized

Your Challenge… Should You Decide to Accept It [Podcast]

April 10, 2021 By Kathryn Aragon

Authority Journey Podcast

Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker SHOW NOTES: Welcome to the Authority Journey Podcast! Achieving your most audacious goals doesn’t happen […]

Filed Under: Podcast Tagged With: authority, belief in yourself, confidence, genius, growth, Overcoming negativity, success

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