Accelerate Revenue Growth Across the FULL Customer Journey

Growth marketing is a strategic, data-driven approach designed to optimize three key growth levers:

• Acquisition: Increasing the number of new customers while shortening the time-to-revenue.
• Retention: Boosting your annual recurring revenue (ARR) by reducing churn and ensuring customers stay longer.
• Expansion: Growing revenue from your existing customer base through upgrades, upsells, and cross-sells.

Unlike traditional marketing, which focuses on generating awareness or driving leads, growth marketing emphasizes the full customer lifecycle—from attracting prospects to retaining loyal customers and expanding their value over time. By continuously testing, optimizing, and improving strategies, growth marketing drives sustainable, scalable growth.

I call this revenue-first marketing because it prioritizes the activities that have the greatest impact on your bottom line, such as lead generation, sales enablement, onboarding, and customer success. Instead of focusing on vanity metrics like clicks or views, growth marketing ensures every initiative is aligned with your long-term revenue goals.

After working with and studying hundreds of high-growth companies, I’ve found five characteristics they all share, which are captured in the acronym SCALE™:

Solve

High-growth companies provide real solutions to their customers’ most pressing problems. They don’t just sell products or services—they offer tangible value that addresses a felt need or pain point. These companies understand that people don’t buy products; they buy solutions. Whether it’s through their product, customer support, or marketing communications, the goal is always to find elegant, easy-to-implement ways of alleviating the challenges their customers face.

How to Apply It: 

• Start with deep customer research to uncover their core pain points. Then, ensure that your product or service genuinely solves those problems better than anything else in the market. 
• Provide support, onboarding, and information that help customers achieve real success.

Customers

High-growth companies are obsessed with their customers. They prioritize customer experience and go beyond delivering value; they focus on elevating their customers’ success. This includes listening to feedback, improving their product to meet customer needs, and ensuring they deliver consistent results. By building trust and loyalty, these companies turn customers into advocates, driving repeat business and referrals.

How to Apply It: 

• Implement regular customer feedback loops. Measure customer satisfaction and success through metrics like Net Promoter Score (NPS) or Customer Effort Score (CES). 
• Use this data to continuously improve and ensure that every touchpoint enhances the customer’s experience.

Acquire and Keep

It’s not enough to just acquire customers—high-growth companies focus equally on retaining and expanding their customer base. Acquisition, retention, and expansion (upsells, cross-sells) are all optimized to increase customer lifetime value (CLTV). By nurturing strong relationships with customers and offering them more value over time, these companies ensure long-term profitability and growth.

How to Apply It: 

• Develop a customer journey map that guides prospects from acquisition to retention and expansion. 
• Build strategies for each stage, ensuring a seamless transition from initial sale to deeper engagement, whether through loyalty programs, product upgrades, or additional offerings.

Logistics & Data-Driven Decisions

Data is at the heart of every decision made by high-growth companies. These companies rely on robust data analytics to monitor performance, understand customer behavior, and optimize operations. They focus on the metrics that matter—like customer acquisition cost (CAC), lifetime value (LTV), and churn rate—ensuring that every action drives measurable results.

How to Apply It: 

• Set up systems that collect and analyze key performance data. Make sure that your teams have access to this data in real-time, enabling them to make informed decisions quickly. 
• Continuously test, measure, and refine strategies to maximize efficiency and results.

Efficiency

Efficiency is the fuel that drives scalable growth. High-growth companies focus on doing more with less by eliminating wasteful tactics and prioritizing actions that drive growth. They streamline operations, automate repetitive tasks, and focus on high-impact activities that bring the greatest return on investment.

How to Apply It: 

• Audit your processes to identify inefficiencies. Focus your resources on the 20% of activities that drive 80% of your growth. 
• Automate as much as possible and eliminate tasks that don’t contribute to revenue growth. By increasing operational efficiency, you can scale faster and more effectively.

My goal as a growth consultant is to help you incorporate and optimize these elements in your business. This builds a solid foundation for sustainable growth by improving your ability to gain and retain customers long term.

Hiring a growth consultant is a cost-effective way to give your business an experienced, objective perspective and a laser-focused approach to scaling efficiently. Here are some key benefits:

Customized Strategy Development

A growth consultant tailors strategies to your business’s unique needs. They analyze your goals, market conditions, and customer behaviors to create a roadmap that drives measurable results—whether that’s increasing customer acquisition, reducing churn, or maximizing customer lifetime value.

Objective Expertise

Sometimes, businesses can become too close to their own products and processes. A growth consultant brings a fresh, outside perspective to identify blind spots, inefficiencies, and growth opportunities that internal teams may overlook.

Cross-Functional Alignment

Growth consultants work across marketing, sales, product, and customer success teams to ensure everyone is aligned and focused on the same revenue-driven goals. This alignment is critical for creating a seamless customer experience and accelerating growth.

Focused on High-Impact Tactics

Growth consultants prioritize strategies that deliver the greatest return on investment. They cut through the noise of trendy marketing tactics and instead focus on proven, data-driven methods that drive sustainable growth.

Efficient Resource Allocation

With a deep understanding of how to maximize resources, a growth consultant can ensure you’re not wasting time or money on ineffective strategies. They help streamline operations, minimize wasted effort, and drive more results with fewer resources.

Faster Time-to-Revenue

Growth consultants have the experience and playbooks to shorten your time-to-revenue. Whether it’s optimizing acquisition strategies or implementing faster sales processes, their expertise helps speed the path to profitability.

Scalability

Growth consultants design strategies that are built for scalability. As your business grows, they ensure you’re able to maintain efficiency and effectiveness, enabling you to sustain growth over the long term.

Accountability and Measurable Results

Growth consultants hold your business accountable to key performance indicators (KPIs) and milestones. They help track progress and make necessary adjustments to ensure you’re on the right path, and their focus on measurable results means you can see the direct impact of their strategies.

Hiring a growth consultant is an investment in your business’s future. It’s about more than just immediate wins—it’s about creating a long-term, scalable growth engine that consistently delivers revenue.

Proven Track Record: My strategies consistently exceed targets:

• 100% more sales to new and existing customers, plus 50% shorter time-to-revenue and near-zero churn for clients like CustomerTRAX, approximately 4X’ing revenue, leading to a successful exit within 14 months. 
• 85% increase in organic traffic and 125% increase in customer conversions through strategic content and SEO for clients like Kajabi.
• 70-80% increase in MQLs through targeted campaigns and GTM strategies for companies like GuideStone and Delino.

Comprehensive Approach: I don’t just focus on one aspect of growth. My holistic strategies encompass market research, competitive analysis, product marketing, demand generation, lead nurturing, sales enablement, customer success, and more.

Innovative Methodologies: My proprietary strategies, such as EDGE content and the Challenger Article, are designed to optimize every growth lever efficiently and effectively.

Tailored Solutions: I craft elegant, streamlined strategies that address your specific business needs and goals, ensuring maximum impact with minimal waste.

Multi-Disciplinary Expertise: With deep knowledge in go-to-market (GTM) strategies, product-led and sales-led growth, product marketing, content marketing, and SEO, I bring a diverse skill set to every engagement.

Data-Driven Decision Making: My approach is grounded in thorough market and customer research, competitive analysis, and customer data analysis, ensuring that every strategy is backed by solid insights.

End-to-End Support: From initial market research to ongoing customer education and expansion strategies, we provide comprehensive support throughout your growth journey.

Measurable Results: We focus on driving tangible outcomes that directly impact your bottom line, whether it’s increasing sales, reducing churn, or accelerating time-to-revenue.

Investment in Growth

While my services represent a significant investment, clients typically see returns that far exceed their initial costs. For example:

• A 50% reduction in time-to-revenue can dramatically improve cash flow and profitability.
• A 125% increase in sales to new customers can transform your business trajectory.
• Decreasing churn by even a few percentage points can significantly increase customer lifetime value and overall company valuation.

Flexible Engagement Models

We offer various engagement models to suit different needs and budgets:

• Strategic Partnerships: Long-term retainer arrangements for ongoing, comprehensive growth support.
• Project-Based Engagements: Focused initiatives to address specific growth challenges or opportunities.
• Value-Based Pricing: Align our compensation with your success through performance-based fee structures.

Next Steps

To determine the most suitable and cost-effective approach for your business:

1. Schedule a complimentary consultation to discuss your growth objectives and challenges.
2. We’ll conduct an initial assessment of your current situation and growth potential.
3. Based on this assessment, we’ll provide a tailored proposal outlining recommended strategies, expected outcomes, and associated costs.

Remember, in growth consulting, the right expertise isn’t a cost—it’s an investment with the potential for exponential returns. Let’s explore how we can accelerate your growth and maximize your business value.

My process is designed to deliver sustainable, long-term growth through a strategic and holistic approach. It includes several key stages:

Stage 1: Discovery & Audit

We start with a deep dive into your business, your market, and your current marketing efforts. This includes an audit of your existing strategies, a competitor analysis, and customer research. We want to understand your strengths, pain points, and untapped opportunities.

Stage 2: Strategy Development

Based on the insights gathered, I create a custom growth marketing plan tailored to your specific needs. This strategy will focus on the three key growth levers—acquisition, retention, and expansion—and will outline the most effective tactics to accelerate your revenue growth.

Stage 3: Execution & Implementation

Once the strategy is in place, I collaborate with your team to execute the plan. Whether it’s crafting messaging, optimizing campaigns, or refining sales enablement, I’m hands-on to ensure each element is implemented effectively. We leverage cross-functional alignment, ensuring that marketing, sales, and customer success are fully integrated.

Stage 4: Data-Driven Optimization

Growth isn’t static. After the initial strategy is in motion, we continuously track and analyze the results, optimizing every aspect for better performance. Using data-driven insights, we refine tactics, improve processes, and ensure you’re getting maximum return on investment (ROI).

Stage 5: Ongoing Support & Scaling

As your business grows, I provide ongoing support to refine and scale your strategies. Whether it’s expanding into new markets, optimizing customer retention, or introducing new revenue streams, my goal is to keep your growth trajectory moving upward.

This process ensures that every effort is aligned with driving real, measurable growth for your business.

The strategies I employ depend on the growth lever we’re optimizing for your business. Here’s a breakdown of how strategic efforts and content deliverables work together to achieve specific outcomes:

Acquisition

• Market & Customer Research: Conducting in-depth market analysis and customer segmentation to identify high-value prospects and tailor messaging.
• Competitive Analysis: Evaluating competitors to identify market gaps and opportunities for differentiation.
• Product Marketing: Crafting the messaging and positioning that clearly communicates your product’s unique value, aligning with customer needs and the competitive landscape.
• Demand Generation & Product Marketing Campaigns: Strategic content marketing and social media campaigns, which may include a Challenger Article or a Single Source of Truth, paired with EDGE content to drive awareness and thought leadership.
• Lead Generation: Using funnels, gated content, events, and low-cost offers, supported by SEO and paid strategies.
• Lead Nurturing & Sales Handoff: Newsletters and automated nurture campaigns to educate and build interest in your products and services.
• Sales Enablement: Developing sales collateral that drives more sales and collapses time-to-revenue by up to 50%.

Retention

• Customer Feedback & Behavior Analysis: Gathering insights from customer interactions and feedback to refine the onboarding and success strategies.
• Onboarding & adoption: Creating onboarding sequences and training materials that drive quick product adoption and mastery.
• Customer success: Knowledge base content, webinars, and demonstrations to provide ongoing education and support.

Expansion

• Customer Data Analysis: Using customer data to identify upsell and cross-sell opportunities and potential product gaps.
• Customer marketing: Newsletters and email marketing to promote upgrade and expansion opportunities.
• Customer education: Building awareness of features and capabilities through knowledge base content and other touchpoints, helping customers unlock more value.

My expertise include go-to-market (GTM), product-led and sales-led growth strategies, product marketing, content marketing, and SEO—your strategy will likely include elements from each of these disciplines.

Many of my strategies, in particular, EDGE content and the Challenger Article, are designed to optimize every growth lever effectively and efficiently. For example, for CustomerTRAX, my EDGE content doubled sales to new and existing customers, slashed time-to-revenue by 50%, and decreased churn to near zero, significantly increasing the company’s value, leading to a successful exit within 14 months.

When we create your strategy, I’ll look for every opportunity to streamline our efforts, giving your elegant solutions that drive measurable results.

The cost of hiring a growth consultant can vary widely depending on several factors:

Hourly rates: Growth consultants typically charge between $100 to $350 per hour1. More experienced consultants or those with specialized expertise may charge on the higher end of this range or even above it.

Project scope: For larger projects or ongoing engagements, consultants often offer package rates or monthly retainers. These can range from $2,000 to $20,000+ per month, depending on the level of involvement and expertise required.

Consultant experience: Entry-level consultants may charge $50-$100 per hour, while top-tier consultants with proven track records can command $250-$500+ per hour1.

Engagement length: Short-term projects might have a higher hourly rate but lower overall cost, while long-term engagements often come with discounted rates for extended commitments.

Company size: Larger companies with more complex needs may require more comprehensive services, resulting in higher overall costs.

To determine the most cost-effective approach for your business, consider the following:

• Clearly define your growth objectives and the specific areas where you need assistance
• Evaluate potential ROI from the consultant’s work
• Discuss various pricing models (hourly, project-based, or retainer) with prospective consultants
• Request detailed proposals outlining deliverables and expected outcomes

While the cost of hiring a growth consultant varies, it’s essential to consider the value and potential return on investment. I offer a unique blend of strategic expertise and content creation skills that drive measurable results across all growth levers: acquisition, retention, and expansion.

It depends on the strategy we’re implementing and the goals you’ve set.

For acquisition-focused strategies (like driving traffic or new customer sign-ups), you might see measurable results in 90 days.

However, for retention or expansion strategy, which involve customer success efforts, upsells, and cross-sells, you’ll likely start seeing significant movement in about 180 days. 

Yes, I’m so confident in my ability to deliver measurable results, I offer this guarantee: Significant Results, or I Work for Free.

If you don’t see our agreed-upon KPIs within 180 days—whether it’s driving traffic, improving customer retention, or increasing customer lifetime value—I’ll continue working for free until you do.

Here’s how it works:

• I’ll work with you to define specific goals for growth, such as increasing traffic, boosting customer retention, or improving customer lifetime value.
• You’ll start seeing measurable improvements in those areas within the first 180 days, or I’ll continue optimizing your strategy at no additional cost until those targets are met.

I’m committed to your success and won’t stop until I’ve helped you achieve the growth you deserve.

As the founder and principal consultant at KA Media, I offer premium growth consultancy services designed to deliver exceptional value and transformative results for your business. My approach goes beyond traditional consulting; I’m dedicated to creating significant, measurable impacts that enhance your business’s growth trajectory.

Why I’m a Premium Provider:

Expertise and Experience: With an extensive background in go-to-market strategies, product marketing, and content marketing, I bring a wealth of knowledge to every engagement. This expertise allows me to craft tailored strategies that align precisely with your specific growth objectives.

Proven Results: My track record speaks for itself. I’ve helped clients like CustomerTRAX double their sales, reduce time-to-revenue by 50%, and minimize churn. At the top of the funnel, I’ve increased MQLs by 70-80% and increased customer conversions by 125%. These outcomes reflect my commitment to excellence and the effectiveness of my methodologies.

Customized Solutions: As a premium provider, I understand that each business is unique. I offer bespoke strategies that address your specific challenges and capitalize on your opportunities, ensuring that you receive solutions that are both effective and relevant.

Personal Attention: Working directly with me means you benefit from my undivided attention and expertise. There’s no dilution of service or communication through multiple layers of consultants. You get direct access to high-level strategic thinking and execution planning.

Value-Driven Pricing: While my fees may be higher than some alternatives, my focus on delivering measurable results ensures that your investment yields significant returns. I aim to create a 3-10x ROI for my clients, making my services not just an expense but a strategic investment in your future.

Comprehensive Support: From acquisition strategies to retention and expansion efforts, I provide end-to-end support throughout your growth journey. My holistic approach ensures that all aspects of your business are aligned for success.

Agility and Flexibility: As an independent consultant, I offer the flexibility to adapt quickly to your needs and changing market conditions. This agility allows for rapid strategy adjustments and implementation, giving you a competitive edge.