Kathryn Aragon
B2B Growth Consultant
Marketing has been getting harder. Have you noticed? I started seeing early signs of this shift about seven years ago. I watched it accelerate during the pandemic. And I see no signs it will …
Continue Reading about Digital Maturity: Marketing Has Come of Age & That Changes Everything →
In the relentless pursuit of growth, businesses are investing heavily in data analytics, marketing automation, and the latest technology — all hoping to gain an edge. But despite these efforts, many …
Continue Reading about Narrative SSOT™: The Missing Link in Your Growth Strategy →
Here’s How Content Is Fueling Product-Led Growth When we think of content, marketing typically comes to mind: blog posts, social media, and email campaigns designed to attract and engage customers. …
Continue Reading about Content Isn’t Just for Marketing Anymore →
By integrating AI into your marketing strategy, you’re not just staying current—you’re shaping the future of your industry. Sound like an overstatement? Today, AI in marketing is essential for gaining …
Continue Reading about AI in Marketing: How to Stay Ahead of the Competition →
Want better engagement with your content? You have about three seconds to hook their attention. And the best way to do that is to study the masters — 1950's ad men. David Ogilvy said it best in …
Continue Reading about 9 Headline Formulas You Can Use to Boost Social Engagement →
In Breaking Bias, Anu Gupta doesn’t just offer a book—he extends an invitation to embark on a deeply personal and transformative journey into the roots of bias and its far-reaching impact. This is …
When ChatGPT burst onto the scene, it didn’t just introduce a new tool — it ushered in a new era of marketing. What was once the stuff of science fiction suddenly became a reality, with AI …
Continue Reading about A Marketer’s Guide to the Best AI Tools for 2024 →
