Getting eyeballs on your content is important to every business, no matter what stage of growth you’re at.
Startups often need to operate without a budget, to get attention and engagement by doing something disruptive. More established businesses need eyeballs on their ads, their offers, and even their content.
In today’s episode of Startup & Grow, Luke and I talk about how to do that from both perspectives. We talk about:
- Message/Market match
- Jon Loomer’s impressively viral lead magnet, which continues to attract subscribers without advertising
- The importance of thinking outside the box and not doing what everyone else is doing
Today’s Recommendations
- Growth Hacker Marketing, by Ryan Holiday – a must-read for anyone wanting to learn how a growth marketer thinks
- The Sticking Point Solution, by Jay Abraham – to learn how to make money in a recession, setting yourself up for success in any economy
What Do You Think?
Breaking through the clutter and getting noticed is hard work. What works for you? Share your struggles and solutions in the comments.
If you want Luke and me to discuss a particular topic, you only need to ask. Put your request in the comments below.
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