Kathryn Aragon

Content, Authority, Growth

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Top Email Services for Start-ups and SMBs (Compared)

April 4, 2021 By Kathryn Aragon

To grow your business, nothing beats email marketing. It will help you drive leads, nurture relationships, and build powerful automations.  But for that to happen, you need email services that are simple to use, with advanced features you can tap into as you grow. After trying and testing most top-named email service providers, these are […]

Filed Under: Uncategorized Tagged With: content marketing, Email Marketing, Marketing, Online Marketing, Social Media, Strategy

How to End a Blog Post: 5 Classic Closings That Get Results

March 25, 2021 By Kathryn Aragon

finish line

One of the biggest challenges in content marketing is how to end a blog post. Typically, you see one of three tendencies: Forgetting the close altogether Awkwardly restating the main point Turning the article into a sales page and making an overt sales pitch Clearly, content writers aren’t sure of how to draw things to […]

Filed Under: Uncategorized Tagged With: content marketing, Persuasive Writing, Web Writing

How to Write a Good Article (7-Step Content Writing Process)

March 22, 2021 By Kathryn Aragon

woman wondering how to write a good article

When every brand has a blog, simply creating content isn’t enough. You need to know how to write a good article. And you need to make sure it captures the attention of your target audience. In this article, I’m going to show you how to write a good article every time you sit down to […]

Filed Under: Uncategorized Tagged With: content marketing, Writing

How to Accelerate Your Brand’s Authority Journey

November 1, 2020 By Kathryn Aragon

Authority Journey Podcast

Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker NOTES: In this podcast, we’ve talked a lot about the Authority Journey, focusing primarily on your […]

Filed Under: Podcast Tagged With: authority journey, content marketing, growth

Longform Content: How It Impacts Engagement, SEO & Conversion [Infographic]

August 18, 2019 By Kathryn Aragon

The argument for longform content has been around long enough, most content marketers don’t question it. The assumption is LONG = GREAT. But is it? If 2,000-word content delivers the results you need — and that’s always going to be a personal decision — then yes, it is great. But if you can get the […]

Filed Under: Uncategorized Tagged With: content marketing, conversion, engagement, Online Marketing, SEO

How to Create Blog Posts that Get Attention

February 1, 2019 By Kathryn Aragon

We’ve been doing content long enough, we’ve figured some things out. Like quality matters. And long-form, “epic” content ranks better. But we’ve also discovered that high-quality, long-form content isn’t enough. Because we don’t just want to rank in search engines. We also want attention. To get results from our content, we need comments, shares, and […]

Filed Under: Uncategorized Tagged With: Blogging, content marketing, high-quality content, Writing

Four of Today’s Most Influential Marketing Methods

August 13, 2018 By Guest Writer

old days of advertising

The days of handing out flyers and placing advertisements in the local newspaper are long gone. The new marketing landscape is much more complex and varied than it was in the past, which means more options for growth hacking than ever before. With all this taken into account, it can be hard for small businesses […]

Filed Under: Uncategorized Tagged With: cause marketing, content marketing, guerrilla marketing, video marketing

52 Minutes to Turbocharge Your Content Strategy

July 9, 2017 By Kathryn Aragon

Content marketing has hit its golden years. According to the 2017 B2B Content Marketing report: Nine out of 10 (89%) B2B businesses have adopted content marketing as a key marketing strategy. More than half (63%) are strongly committed to content marketing. Two-thirds (68%) feel that they have realistic expectations about what content marketing can achieve. Seven […]

Filed Under: Uncategorized Tagged With: content marketing, Creativity, Strategy

24 Writing Tips You Didn’t Learn in School

October 16, 2016 By Kathryn Aragon

One of the best ways to build credibility and name recognition while attracting your best customers is content marketing. Sadly, though, most people think of content as blog posts—nothing more. Don’t limit yourself! There’s much more to content marketing than blogging. Let’s look at the big picture of what content marketing is, then we’ll review some […]

Filed Under: Uncategorized Tagged With: content marketing, Persuasive Writing, Tips & Tricks, Web Writing

What’s Your Domain Authority & How Can You Increase It? [Infographic]

July 13, 2015 By Kathryn Aragon

As a marketer, do you need to worry about domain authority (DA)? Let’s evaluate… Your goal is to connect with your best prospects and build a relationship with them that leads to sales. For that, DA isn’t a primary goal. But it can be useful for measuring the effectiveness of your strategies. If your DA […]

Filed Under: Uncategorized Tagged With: content marketing, domain authority

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