Content has always been a strategy of engaging people’s hearts and minds before trying to sell to them.
What’s always changing is how we do that.
Fortunately, though, there are some foundational strategies that will likely never change. And in this webinar, hosted by SEMrush, Nadya Khoja, Justin Champion, Ross Simmonds, and I talk about how we think about and create viral and evergreen content to get real results.
Looking for ways to create better content? Watch our presentation below.
6 Strategies for Viral and Evergreen Content
https://youtu.be/c3CxqXqK3u8
In Summary
Creating great content isn’t as hard as it seems. Use the tips Nadya shared:
Tip 1: Solve a burning problem.
Tip 2: Find a hack for common problems.
Tip 3: Bust a myth.
Tip 4: Mashup multiple topics.
Tip 5: Find niches and subcultures.
Tip 6: Envision your customer’s before and after.
Then once your content is done, spend plenty of time promoting it. After all, if no one knows it’s there, it doesn’t matter how good it is. It won’t get read.
#1 Tip for Viral and Evergreen Content
Don’t create content for content’s sake. Instead, create value.
To do that, be human. Be real. Create something worth spending time on.
