Get all the traffic you want — but if you don’t convert it, your business won’t grow.
That being the case, it doesn’t matter what type of business you run, your #1 job is converting visitors into customers and customers into promoters. And that’s especially true for eCommerce.
Here’s the thing, though…
Conversion rate optimization (CRO) isn’t a checklist you can work on one step at a time. It’s a process of systematically (and sometimes incrementally) improving your results. You start by reviewing your metrics and identifying areas that could use improvement. Then you brainstorm ideas and develop tests to see if you’re right.
Which is why I wanted to share this infographic. Here, you’ll get 46 smart ideas you can test to optimize your site for peak results.
46 Hacks for Optimizing Your eCommerce Site
Hat tip to WebsiteBuilder for sharing the infographic.
A Few of My Favorite CRO Hacks
I like to start optimization with simple website improvements:
- Increase your page speed
- Simplify the home page
- Make it easy to navigate the site
- Design your site responsive and mobile friendly
- Streamline and simplify (This is a valuable life hack too!)
Competition in eCommerce is incredibly stiff. A few tips for winning customers are:
- Put a promo code on your homepage
- Add a free shipping threshold
- Use higher quality product images
- Optimize your checkout page
Social proof can move customers off the fence. I like these tips:
- Let customers review products
- Create video reviews
- Add product ratings
Got any more eCommerce CRO hacks? What would you add?