As a marketer, do you need to worry about domain authority (DA)?
Let’s evaluate…
Your goal is to connect with your best prospects and build a relationship with them that leads to sales. For that, DA isn’t a primary goal. But it can be useful for measuring the effectiveness of your strategies.
If your DA is low, you aren’t connecting with as many people as you should, and your content isn’t ranking as well as it should, which means you aren’t getting the terrific results everyone promises from content marketing.
So what are you to do?
Try ramping up your content marketing.
There’s no better way to impact your domain authority than with advanced content marketing tactics.
But for a nice review, let’s look at this infographic, a checklist of DA-improving tactics. Review to find your weaknesses, then make a plan of action based on what you learn.
Source: Techtage
