As leaders, we have all heard the ultimate corporate defense mechanism: “But that’s not how we’ve always done it.”
It’s a comfortable excuse, but it’s completely detached from reality. We live in an era where technology has fundamentally rewoven the fabric of our daily lives. From the way we communicate to how we automate, the “old way” of doing things isn’t just outdated — it’s a liability.
If you’re trying to steer an organization or a team through massive technological and cultural shifts, I highly recommend picking up a copy of Brianna Sylver’s excellent book, Leading Through Free Fall: How Innovators Turn Turbulence into Trust.
Sylver uses a high-stakes skydiving analogy to tackle the “messy middle” of organizational change, dividing the transformation journey into three distinct, logical phases.
The Three Phases of Change Leadership
Leading Through Free Fall is cleanly structured into three parts, each addressing a critical stage of navigating organizational turbulence:
1. Suiting Up (Getting Ready for Change)
Before you jump, you have to prepare. This section focuses on setting the right conditions within your organization. It’s about building alignment, gathering the right tools, and prepping your team mentally and structurally for the shift ahead.
2. Free Fall (Managing the Turbulence)
This is where the real work happens. Once the change is initiated, gravity takes over and resistance sets in. Sylver offers brilliant, actionable methodologies for managing stakeholder friction, navigating deep-seated team anxieties, and keeping everyone aligned when things feel chaotic.
3. Safe Landing (Anchoring the New Normal)
A change initiative is only successful if it sticks. The final part of the book outlines strategies for bringing the transformation down to earth, turning a disruptive idea into a sustainable, real-world, day-to-day operation.
Two Things That Set This Book Apart
While the framework itself is solid, two specific elements make Leading Through Free Fall a standout read for me:
High-Level Theory Meets Actionable Practice
Too many business books stay in the clouds, offering vague advice like “embrace agility.” Sylver anchors every high-level theory with concrete methodologies. By the time you finish a chapter, you actually know how to get your team on the same page and maintain forward momentum.
A Refreshingly Human Voice
We’ve all read business books that feel like they were scrubbed clean by an algorithm. Refreshingly, you won’t find a tell-tale AI voice here. The writing is engaging, accessible, and deeply authentic. Reading it feels less like listening to a rigid lecture and more like sitting in a room with Sylver as she openly shares her real-world consulting scars and insights.
The Bottom Line
Leading Through Free Fall is an easy, fast-paced, and highly practical read. If you’re a leader tasked with driving change against the grain of comfort and habit, this book gives you the blueprint to turn organizational turbulence into team trust.
My Rating: ⭐⭐⭐⭐⭐ (5/5 Stars)


