Kathryn Aragon
Business & Growth Solutions and Training
Marketing is a bit like apples. There’s not just one type, and each has different applications and outcomes. Today, we’re going to explore product marketing vs growth marketing. Specifically, …
Continue Reading about Product Marketing vs Growth Marketing: Which Is Best? →
Customer churn costs you directly and indirectly, now and in the future. That’s why it’s your number one priority for driving growth. In this article, we’ll explore the true cost of churned …
When the economy is down, as it’s been in the past few years, we tend to see more layoffs and budget cuts. But history has shown that many recession-proof actions will do more harm than …
Continue Reading about Marketing in a Recession or Down Economy: What, Why & How →
As a social media marketer, wouldn’t it be nice to have a crystal ball to predict what content will go viral? Fortunately, you don’t need to be gifted with clairvoyance to know what content …
Continue Reading about Social Media Analytics: How to Track Social Content Performance →
Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: SHOW …
Continue Reading about Your Challenge… Should You Decide to Accept It [Podcast] →
Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: SHOW …
Continue Reading about If It Feels Like Marketing, You’re Doing It Wrong [Podcast] →
