Email, like every other marketing communication, should have a clear, compelling CTA.
Let’s look at the best ways of crafting your email call to action, plus tips for getting people to actually do it. Who knows, your landing page CTAs may improve as well.
The Secret to High-Converting Email CTAs
Source: EmailMonks
How to Craft Compelling CTAs
Your call to action is the reason your copy exists. So you need to get it right. To write a great offer, ask yourself:
- What is my prospect’s motivation for clicking this button?
- What is my prospect going to get when he clicks?
Quick Tips for Better CTAs
CTAs need to be concise. Remove all extra, unnecessary information.
Focus on the benefit with a clear value proposition. Be specific.
Use active verbs.
Personalize your CTA. A recent study revealed that personalized CTAs get a 90% higher conversion rate.
Create urgency. Without a specific deadline for the offer, people will put off buying indefinitely.
Instead of saying “half price,” say “50% off.” Numbers speak louder than words.
Be direct. Reduce prepositions. Unambiguous copy sells better.
Make sure your CTA is crystal clear. No one should wonder what they’re getting when they click.
The actual CTA should be short. Five words or less are ideal.
Bottom Line
Get your offer right and make a strong, persuasive call to action, and you’ll get better results on all your marketing.
What’s your secret to high-conversion email CTAs? Share in the comments.
