Kathryn Aragon
Marketing for SaaS and Services
We live in a world of people with short attention spans. From the time a visitor lands on your website, you have just 7 seconds to capture their attention. That doesn't leave you with a lot of …
Continue Reading about How to Use the 7-Second Test to Captivate & Convert Your Audience →
Email, like every other marketing communication, should have a clear, compelling CTA. Let's look at the best ways of crafting your email call to action, plus tips for getting people to actually do …
Continue Reading about Everything You Ever Wanted to Know About Email CTAs →
