To grow your business, nothing beats email marketing. It will help you drive leads, nurture relationships, and build powerful automations. But for that to happen, you need email services that are simple to use, with advanced features you can tap into as you grow. After trying and testing most top-named email service providers, these are […]
16 Content Marketing Tools for Growth and Conversions
Your success as a content marketer depends on more than your writing skill and marketing strategy. It also comes down to the tools you use — apps and resources that save time, give you more functionality, and help you raise the quality of everything you produce. With that as our aim, we’ve chosen some must-have […]
Email Personalization: How to Double Clicks with Just 1 Tweak
In 2017, 3.7 billion people worldwide — half the world’s population — used email. By 2021, it’s expected to be 4.1 billion, with more users and each user having multiple email accounts. (Radicati) Bottom line, getting email right is key to better marketing results. There’s just one problem: With every business in every industry trying […]
How to Monetize Your Blog: 5 Actionable Strategies
I have a confession to make. Sometimes I find it difficult to tell people I do for a living. And that’s because, as common as “content marketer” is within the marketing and tech industry, it’s not that well known in other circles. As a result, I sometimes resort to telling people that I’m a blogger. […]
10 Brilliant Tips for Email List Cleaning [& Why It Matters]
A lot of what we do as content marketers is fun. But there’s grunt work in every line of work. Today, we need to talk about the grunt work. Namely, email list cleaning. What is Email List Cleaning? It’s regular email list maintenance involving: Removal of invalid, broken, or misspelled emails. Segmenting inactive emails to […]
Everything You Ever Wanted to Know About Email CTAs
Email, like every other marketing communication, should have a clear, compelling CTA. Let’s look at the best ways of crafting your email call to action, plus tips for getting people to actually do it. Who knows, your landing page CTAs may improve as well. The Secret to High-Converting Email CTAs Source: EmailMonks How to Craft Compelling […]
How to Choose Your Best Email Service Provider
I get it. Choosing your email service provider can feel like a life-or-death decision. And in a way, it is. After all, your ability to connect with your audience, build and nurture relationships, and drive sales depends on having a reliable ESP. But how do you make that decision? Cost may be your driving decision-maker today, but […]
Get More Email Optins with These Pro Tactics [Infographic]
Putting an optin form in your sidebar may have worked when the Internet was new. But no more. You need to be strategic, and you need to follow list building best practice. This infographic, courtesy of EmailMonks and GetResponse, shares smart email optin tactics to help you convert more visitors to subscribers. Convert Visitors to Subscribers […]
Email Marketing Predictions for 2015
With the first quarter behind us, new trends are already taking shape. With regards to email marketing, 2014 was all about responsive and mobile design. So what’s new in 2015? Today’s infographic, courtesy of EmailMonks, shares some surprising predictions for the rest of the year. 2015 Email Marketing Predictions Source: EmailMonks What are the trends […]
Let These Stats Guide Your Email Marketing Strategy
A few years ago, email marketing received a death threat. You may remember the “email is dead” messages that some marketers were throwing around. But lucky for all of us, they had no foundation in truth. No matter how many social channels open up or what new gadget people carry in their pockets, there’s no substitute […]