There is nothing more frustrating than generating qualified traffic, only to have it fail to convert when those visitors reach your site. That’s why we need smart conversion tools to optimize our efforts and turn traffic into sales.
Social media, content, and email marketing provide a solid foundation for building good traffic on a daily basis. When they arrive on your site, these conversion tools will help you engage and convert them into paying customers.
Our top recommendations…
Conversion Optimization Tools
Fibr AI
An innovative AI-powered platform for Conversion Rate Optimization (CRO), Fibr AI enhances your CRO efforts, improving ROI and reducing customer acquisition costs (CAC). Fibr AI gives you a suite of tools you need to improve conversions:
- AI-driven A/B testing: Automating test setups, analyzing results, and providing actionable recommendations.
- Dynamic personalization: Creating audience-specific, campaign-tailored landing pages at scale.
- Real-time optimization: Utilizing AI CRO agents to continuously improve website performance and maximize conversions.
Turn every visitor into a conversion with dynamic personalization, continuous optimization, and proactive monitoring — 24/7, all without lifting a finger.
Hotjar
You can get analytics from anywhere these days. But do you really understand the information that you are being shown? Hotjar is an analytics and feedback tool that breaks down the data and makes sure you really get what it all means.
They use heatmaps and other visuals to give you a better grasp of each figure, and how it impacts your site.
They have a free-forever version that gives you up to 20,000 monthly sessions. The Growth plan, at $40 per month, equips you to optimize experiences to boost engagement and conversation.
HubSpot Website Grader
Is your website really as optimized as it could be? Probably not. Even long-time copywriters and designers have blind spots, and with trends continuously evolving, you may be unaware of glaring mistakes costing you conversions.
HubSpot Website Grader will take a look at your pages and let you know of any changes you could make to improve your results.
This is a good first step before live testing since it identifies some of the more obscure technical errors or changes that stakeholders might miss.
Browserling
Optimizers understand the critical importance of cross-browser testing. Your website must work on every browser, and that’s where browserling comes in.
This live, interactive checker covers desktop and mobile, so you can always be sure your site runs correctly for every user.
Page Speed Insights
Load time is crucial for increasing online conversions. Most people exit the page if it doesn’t load within seconds.
That’s why this page speed checker is so helpful. Simply paste in a page’s URL, and you’ll get a report on its core web vitals, scored red, yellow, or green depending on their severity.
See exactly what slows your page down to be able to fix the issue. From there you can start speeding up your site.
List Building Tools
Kit
Email marketing platform Kit (formerly ConvertKit) is adding to its features, giving you an email-first business growth platform. With Kit, you get:
- Email editor
- Recommendations from other Kit users
- Visual automations
- Tags and segments
- Landing pages and digital store
- A mini-website to give you maximum impact
Marketed to creators, Kit has the tools you need to build advanced automations and targeted messaging. For instance, LinkedIn entrepreneur Justin Welsh surveys his audience to identify their customer journey stage. Based on their answers, he tags and segments them to send personalized content focused on their challenges.
Learn about other email services you can use here.
Elink.io
If you build webpages, email newsletters, RSS widgets, social bio links, or automated content, elink has everything you need.
This award-winning tool is a unique generator that creates content using quickly curated links, and it does so in an attractive way. Download elink’s ultra fast Browser Extension and save anything online as a visual bookmark. Organize your visual bookmarks with folders, tags and filters. Never loose anything again.
Imagine being able to present a good looking newsletter in minutes, and share it across multiple platforms. With elink, you have 50+ beautiful responsive templates for beautiful, engaging layouts.
BDOW! (Formerly Sumo)
A popular list building app, BDOW! (formerly Sumo) is an intelligent website pop-up and form tool designed to help you build a more engaged email list. It integrates with most popular marketing tools, including Kit (above), and supercharges email marketing.
With BDOW!’s advanced targeting rules, you can set custom display rules that make it easy to target the right visitor with the right message at the right time. It’s also got sophisticated analytics for tracking conversion rates, revenue generates, best-performing form, and views.
You can use BDOW! for free on one website with fewer than 10,000 visitors. You must upgrade to a paid plan to remove BDOW! branding, but the first-tier premium service starts at only $12 per month and includes most features.
Website Analytics Tools
Finteza
Do you struggle to understand analytics? You aren’t alone. Finteza creates easy-to-understand reports in simple English, without all of the jargon.
Use the tool to spot your best-performing calls to action, identify where your site visitors are coming from, and see how different device users are interacting with your web pages.
Best of all, you can create reports that are so simple even your clients will understand them. You can customize them to your liking to get the data you need, and they will be delivered regularly to your inbox.
Google Analytics
Free doesn’t always indicate low quality. When it comes to website analytics, Google is your go-to. It gives you essential customer insights across devices and platforms.
- Unlock customer-centric measurement
- Get smart insights to improve ROI
- Connect your insights to results
- Make your data work for you
Do you have a favorite conversion tool? Have you used any tool that helped your conversions? Let us know what’s missing!
