More than three-fourths of small businesses say they do at least 25% of their marketing on social media. And 7 out of 10 say social media has been somewhat or very effective. (Buffer) Even so, many businesses don’t feel confident that they’re getting the most out of social: Where’s the ROI? How do I define […]
Top Email Services for Start-ups and SMBs (Compared)
To grow your business, nothing beats email marketing. It will help you drive leads, nurture relationships, and build powerful automations. But for that to happen, you need email services that are simple to use, with advanced features you can tap into as you grow. After trying and testing most top-named email service providers, these are […]
17 Social Media Posts that Drive Attention & Engagement
Running out of ideas for your social media posts? In this post, you’ll find 17 distinct types of social media posts, all of them proven to build your brand, drive engagement, and lead to sales. But first, let’s dig into social media strategy, so you understand which types of posts are best for your business. […]
16 Content Marketing Tools for Growth and Conversions
Your success as a content marketer depends on more than your writing skill and marketing strategy. It also comes down to the tools you use — apps and resources that save time, give you more functionality, and help you raise the quality of everything you produce. With that as our aim, we’ve chosen some must-have […]
Conversion Tools: 10 Tools That Will Help You Turn Traffic Into Sales
There is nothing more frustrating than generating solid traffic, only to have it fail to convert when those visitors reach your site. That’s why we need smart conversion tools to optimize our efforts and turn traffic into sales. Social media, content, and email marketing provide a solid foundation for building good traffic on a daily […]
LinkedIn Hashtags: 7 Tips for Maximizing Reach
LinkedIn hashtags are a smart and effective way of categorizing content. They save people from wading through loads of results that may not be directly related to a search. Take this search for #contentmarketingstrategy, for example. While it has just over one million followers, narrowing down your search to this term will return more relevant […]
Social Media Automation with Bulkly (Review)
These days, there’s no other option: You need to be active in at least one social channel to build your personal brand. The challenge, of course, is time. Social media could easily become a part-time job if you want to do it right. Which is why it’s worth exploring social media automation apps. With the […]
Social Media Overload? 3 Tips to Regain Control
In 2011, only a fourth (26%) of marketing professionals reported their felt overwhelmed by social media. Only 9% felt it makes their life easier. Fast-forward to today. Worldwide, 3.5 billion people use social media. In the U.S., 79% percent of people have at least one social media profile. Clearly, it’s useful. But more and more, marketers […]
5 Shady Marketing Tactics to Avoid (& Better Alternatives)
There are two things that everyone should know by now about dishonest marketing: It makes customers angry. It makes your brand look bad. In spite of those two facts, a surprising number of legitimate companies walk the narrow line between what is and isn’t considered acceptable in the industry. Because of that, many who are […]
4 Tips for Better Social Media Listening and Analysis
Through the barrage of endless tweets and Facebook comments, it’s easy to forget that customers are communicating important information to businesses via social media platforms. However, you should be listening to what they’re saying. By analyzing different forms of engagement on social media, such as likes, comments, and shares, you can gain key insights about […]
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