Content Meets Conversion
There are two things that everyone should know by now about dishonest marketing: It makes customers angry. It makes your brand look bad. In spite of those two facts, a surprising number of legitimate companies walk the narrow line between what is and isn’t considered acceptable in the industry. Because of that, many who are […]
Through the barrage of endless tweets and Facebook comments, it’s easy to forget that customers are communicating important information to businesses via social media platforms. However, you should be listening to what they’re saying. By analyzing different forms of engagement on social media, such as likes, comments, and shares, you can gain key insights about […]
Content, both blog posts and social media posts, are key to eCommerce success. They’re hands-down the best way to build engagement and drive traffic. But doing it well… Well, that’s another matter. That’s why this infographic is so helpful. It shares the timeline of social media’s integration with eCommerce, as well as the importance of social […]
Believe it or not, your success as a content marketer doesn’t hinge on your writing skill. It’s more about your marketing savvy, your understanding of your target audience and their interests, and how to sell without really selling. It also comes down to the tools you use — apps and resources that save time, give […]
There is nothing more frustrating than generating solid traffic, only to have it fail to convert when those visitors reach your site. In a time where social media, content and email marketing provide such a solid foundation for building good traffic on a daily basis, the inability to make a sale is a tortuous problem […]
You just published an impressive epic post, and now you’re waiting for the big surge of traffic. Your work is done. Or is it? Instead of the expected rush of visitors, your site looks more like a ghost town. No splash. No surge. Nothing at all. Absolutely nothing is happening. Time to Get Out Your Social […]
Maybe you’ve noticed: It’s getting harder to get a comment or social share on your blog. That’s because each year, people become more social, and it’s changing the way they interact with brands online. Before social media came along, there wasn’t much to do online except visit your favorite blogs. Browsing the Internet was like […]
Every blogger leveraging social media marketing dreams of creating viral content with thousands of shares and page views. Unfortunately, for most, it seems to remain a dream. It doesn’t have to be that way. Viral content tends to share unique traits, which means anyone can learn to create content that’s got viral potential. Let’s start […]
How do you win the marketing game? Well, to start, you don’t just wing it. Top marketers always have a Game Plan. And while it’s flexible and can change on the fly, for the most part, they stick with it. This time of year, most marketers are just winding up their annual planning. They’ve taken […]
As with all marketing efforts, return on investment (ROI) is key. With almost 58 million Americans using social media every single day, there is a huge audience to be tapped in social channels. But your focus can’t be just on which channel connects you with your followers. You need to evaluate the type of device […]
