If something is good, more is better, right? Not always. As a marketer and content strategist, I often have to choose between quality and quantity. I always land here: More is better… until it’s not.
The limiting factor is always quality, because nothing will hurt your reputation more than low-quality marketing and messaging. That’s why, with most of my clients, I recommend less content, not more. The resources simply aren’t there to maintain a high-frequency content calendar without sacrificing quality.
But don’t forget the corollary to this rule: Done is better than perfect.
If you find yourself hesitating to put your messaging into the world because “it’s not right yet,” you’re missing a huge opportunity.
Your message, process, and strategy can all be optimized over time. First, you need to see how people respond to it. Boldly share your message. Create the highest quality you can now, and plan to improve it when you see how it performs.
🔩 Read: Conversion Tools: 10 Tools That Will Help You Turn Traffic Into Sales
