If you’ve ever struggled to choose the best colors for your marketing, you’re not alone.
There’s so much to think about…
Not just which color(s) to use, but how to use them and where.
So let’s look at how to confidently choose the best colors for your marketing. Then we’ll cover the basics of using color in your layouts.
Why Color Matters
Your brand colors communicate more than you think.
They can help a cold audience trust you more quickly—or make them feel like something is “off” without really knowing why.
They can make you stand out from the competition—or blend in and never get noticed.
Color can also work as well as a logo to remind people of who you are. Which is why you want to choose a color that makes you stand out from the competition.
But how do you choose?
Start by Evaluating Your Industry
As it turns out, every business is influenced by the “traditional” colors in their industry.
For instance, here are the predominant colors associated with different industries.
If you’re trying to create your own brand, you’ve probably already noticed the most common colors in your space. And of course, the temptation is to go with the familiar. If every business in your industry defaults to blue, it seems out of place to create a purple color scheme.
But a copy-cat approach isn’t going to help you stand out.
You’ll do better to choose a color that communicates what your brand is about.
For that, you need to know what feelings or associations you want people to make with your brand, and which colors communicate those ideas.
Here are different associations with colors and the industries where each color is most likely to work.
Source: Canva
Once you have an idea of the primary color you want to use in your marketing, you want to refine your usage of that color.
Here’s what you need to know.
Using Color in Your Marketing
Source: My Biz Niche
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