Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed.
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NOTES:
In this podcast, we’ve talked a lot about the Authority Journey, focusing primarily on your personal and professional growth. But every organization, if it’s going to succeed, needs authority. So today, I’m going to share the Organizational Authority Journey and how content marketing can help you accelerate that journey.
Why is it different? Because no company can survive if it isn’t already at the expert level. The key for organizations is standing out.
The Organizational Authority Journey:
- X-Factor
- Known
- Liked
- Trusted
- People have confidence in you
- Loved
Marketing is simply designing a customer journey that walks people through this journey.
Listen in to get all the details.
The Authority Journey and the Organizational Authority Journey are trademarks of Kathryn Aragon Media.
