When it comes to marketing, it doesn’t matter what you’re trying to achieve, customer engagement is probably key.
Want more traffic? Engage visitors with a well-written, informative website.
Want a more readers for your blog? Write more engaging content.
What more word of mouth? Focus on creating an engaging social media presence.
Engagement leads to more traffic, more sales, and higher customer satisfaction. Which is why Zappos is such a great case study for just about anything related to marketing. Recognized for their customer satisfaction ratings, they’ve obviously done a lot of things right.
This infographic, from Neil Patel’s QuickSprout site, tells you all about it: