To grow your business, nothing beats email marketing. It will help you drive leads, nurture relationships, and build powerful automations. But for that to happen, you need email services that are simple to use, with advanced features you can tap into as you grow. After trying and testing most top-named email service providers, these are […]
Overdeliver: A Must-Read for Business & Growth (Book Review)
Reading Overdeliver, I think I grew up a little. Billed as a direct response marketing book, this is actually an operation manual for life, relationships, and business. It pushes the cobwebs out of the dusty corners of your thinking, and asks you to rethink everything you do — especially your motivations and outcomes. After reading […]
Social Media Overload? 3 Tips to Regain Control
In 2011, only a fourth (26%) of marketing professionals reported their felt overwhelmed by social media. Only 9% felt it makes their life easier. Fast-forward to today. Worldwide, 3.5 billion people use social media. In the U.S., 79% percent of people have at least one social media profile. Clearly, it’s useful. But more and more, marketers […]
Precision Marketing: How to Boost Revenue With Relevance
Customers have never had it so good in the sense that they are now being presented with so many choices when it comes to brands and companies that offer unique products and services. On the flip side, too much choice can be a bad thing if a customer feels overwhelmed and can’t decide which brand […]
Is Marketing Technology Helping or Hurting Your Business?
My husband said something last night that caught my attention: “Technology was supposed to make life easier. But instead, it’s made everything more complicated.” I couldn’t agree more. Particularly if we’re talking about marketing technology. Marketers have access to more data than ever We live in an amazing time. Simply by watching the numbers, we […]
Customer Engagement, A Lesson from Zappos
When it comes to marketing, it doesn’t matter what you’re trying to achieve, customer engagement is probably key. Want more traffic? Engage visitors with a well-written, informative website. Want a more readers for your blog? Write more engaging content. What more word of mouth? Focus on creating an engaging social media presence. Engagement leads to […]
Specifics Sell: How Little Details Can Return Better Website Results
For writers, this is a medium-level skill. For marketers, it’s as basic as bacon and eggs for breakfast… Specifics sell. If you use generalities in your copy or make vague claims about your product, you’re leaving money on the table. The trouble is, even if you know the difference, you can inadvertently make broad promises […]
Forget Facebook, Toss Twitter: Promote Your Stuff on These 3 Networks
Social media is the go-to space for promoting digital products or services. But while everyone battles for Facebook and Twitter domination, others go completely ignored. Smaller, tighter communities can be a powerful space for connecting with users, and from your many options, three stand out as great places to start engaging new, digitally minded prospects. […]
The Forgotten Side of Content Marketing
So you bought into content marketing. You and 90% of all other marketers. Today, simply creating content isn’t enough. You have to provide a unique experience with your content if you want to stand out. For instance, Neil Patel and I cowrote a book about content marketing. But rather than publishing it as a downloadable […]
Triple Your ROI with Social Media Marketing
If you’ve been resisting social media, it’s time to lay down your objections and start tweeting. A new study by the Internet Advertising Bureau has found that social media marketing gives a 3:1 return on investment. Here are the findings, as reported by Brand Republic:
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