Kathryn Aragon
Business & Growth Solutions and Training
To grow your business, nothing beats email marketing. It will help you drive leads, nurture relationships, and build powerful automations. But for that to happen, you need email services that …
Continue Reading about Top Email Services for Start-ups and SMBs (Compared) →
Reading Overdeliver, I think I grew up a little. Billed as a direct response marketing book, this is actually an operation manual for life, relationships, and business. It pushes the cobwebs …
Continue Reading about Overdeliver: A Must-Read for Business & Growth (Book Review) →
In 2011, only a fourth (26%) of marketing professionals reported their felt overwhelmed by social media. Only 9% felt it makes their life easier. Fast-forward to …
Continue Reading about Social Media Overload? 3 Tips to Regain Control →
Customers have never had it so good in the sense that they are now being presented with so many choices when it comes to brands and companies that offer unique products and services. On the flip …
Continue Reading about Precision Marketing: How to Boost Revenue With Relevance →
My husband said something last night that caught my attention: “Technology was supposed to make life easier. But instead, it’s made everything more complicated.” I couldn’t agree more. Particularly if …
Continue Reading about Is Marketing Technology Helping or Hurting Your Business? →
When it comes to marketing, it doesn't matter what you're trying to achieve, customer engagement is probably key. Want more traffic? Engage visitors with a well-written, informative …
Continue Reading about Customer Engagement, A Lesson from Zappos →
