Kathryn Aragon

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Top Email Services for Start-ups and SMBs (Compared)

April 4, 2021 By Kathryn Aragon

To grow your business, nothing beats email marketing. It will help you drive leads, nurture relationships, and build powerful automations.  But for that to happen, you need email services that are simple to use, with advanced features you can tap into as you grow. After trying and testing most top-named email service providers, these are […]

Filed Under: Uncategorized Tagged With: content marketing, Email Marketing, Marketing, Online Marketing, Social Media, Strategy

Overdeliver: A Must-Read for Business & Growth (Book Review)

October 20, 2020 By Kathryn Aragon

business & growth book club

Reading Overdeliver, I think I grew up a little. Billed as a direct response marketing book, this is actually an operation manual for life, relationships, and business. It pushes the cobwebs out of the dusty corners of your thinking, and asks you to rethink everything you do — especially your motivations and outcomes. After reading […]

Filed Under: Uncategorized Tagged With: book review, Marketing

Social Media Overload? 3 Tips to Regain Control

August 24, 2019 By Kathryn Aragon

social media login page - linkedin

In 2011, only a fourth (26%) of marketing professionals reported their felt overwhelmed by social media. Only 9%  felt it makes their life easier. Fast-forward to today.  Worldwide, 3.5 billion people use social media. In the U.S., 79% percent of people have at least one social media profile.  Clearly, it’s useful. But more and more, marketers […]

Filed Under: Uncategorized Tagged With: Customer Service, Ideal Prospect, Marketing, Online Marketing, Positioning, Social Media

Precision Marketing: How to Boost Revenue With Relevance

August 11, 2019 By Guest Writer

precision marketing

Customers have never had it so good in the sense that they are now being presented with so many choices when it comes to brands and companies that offer unique products and services. On the flip side, too much choice can be a bad thing if a customer feels overwhelmed and can’t decide which brand […]

Filed Under: Uncategorized Tagged With: Marketing, relevance

Is Marketing Technology Helping or Hurting Your Business?

February 2, 2015 By Kathryn Aragon

My husband said something last night that caught my attention: “Technology was supposed to make life easier. But instead, it’s made everything more complicated.” I couldn’t agree more. Particularly if we’re talking about marketing technology. Marketers have access to more data than ever We live in an amazing time. Simply by watching the numbers, we […]

Filed Under: Uncategorized Tagged With: Digital Marketing, Marketing, Strategy

Customer Engagement, A Lesson from Zappos

January 13, 2014 By Kathryn Aragon

When it comes to marketing, it doesn’t matter what you’re trying to achieve, customer engagement is probably key. Want more traffic? Engage visitors with a well-written, informative website. Want a more readers for your blog? Write more engaging content. What more word of mouth? Focus on creating an engaging social media presence. Engagement leads to […]

Filed Under: Uncategorized Tagged With: customer engagement, Marketing

Specifics Sell: How Little Details Can Return Better Website Results

August 19, 2013 By Kathryn Aragon

For writers, this is a medium-level skill. For marketers, it’s as basic as bacon and eggs for breakfast… Specifics sell. If you use generalities in your copy or make vague claims about your product, you’re leaving money on the table. The trouble is, even if you know the difference, you can inadvertently make broad promises […]

Filed Under: Uncategorized Tagged With: Generalities, Marketing, Sales, Specifics, Website, Writing

Forget Facebook, Toss Twitter: Promote Your Stuff on These 3 Networks

August 8, 2013 By Guest Writer

Social media is the go-to space for promoting digital products or services. But while everyone battles for Facebook and Twitter domination, others go completely ignored. Smaller, tighter communities can be a powerful space for connecting with users, and from your many options, three stand out as great places to start engaging new, digitally minded prospects. […]

Filed Under: Uncategorized Tagged With: Marketing, Promotion, Social Media, Social Media Marketing

The Forgotten Side of Content Marketing

August 5, 2013 By Kathryn Aragon

So you bought into content marketing. You and 90% of all other marketers. Today, simply creating content isn’t enough. You have to provide a unique experience with your content if you want to stand out. For instance, Neil Patel and I cowrote a book about content marketing. But rather than publishing it as a downloadable […]

Filed Under: Uncategorized Tagged With: Content, content marketing, Internet Marketing, Marketing

Triple Your ROI with Social Media Marketing

July 22, 2013 By Kathryn Aragon

If you’ve been resisting social media, it’s time to lay down your objections and start tweeting. A new study by the Internet Advertising Bureau has found that social media marketing gives a 3:1 return on investment. Here are the findings, as reported by Brand Republic:

Filed Under: Uncategorized Tagged With: Marketing, ROI, Social Media, Social Media Marketing

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