Facebook’s recent algorithm change rocked the marketing world… But it shouldn’t have. Engagement and community have always been important for driving business. And on the social web, they’re your top priorities. The truth is success depends on customer loyalty. If people don’t know, like, and trust you, there’s no reason for them to choose you […]
2014 Content Roundup: My Top 10 Content Marketing Picks this Year
What was the most impressive content in 2014? Here are the pieces that caught my attention and why they stand out in a sea of content. 1. Raising the bar for all content The 17th Surgery, by Eric Larson. Mashable’s beautiful parallax feature article wins honors as the best piece of content in 2014. The […]
Story in Marketing: 4 Types of Stories Worth Telling
A few weeks ago, we talked about 5 ways story can help your marketing. Today, I’d like to focus on 4 types of marketing stories that are particularly effective for connecting with and building relationship with your ideal customers. 1. Your origin story Every business has a back story. But let’s be honest. Sometimes it’s […]
Story in Marketing: A Primer
Not long ago, I published an article that took issue with “story” in marketing. While my position hasn’t changed—your value statement is far more useful than a brand story—I want to dig deeper into the concept of story in marketing. You see, story does have a place in your marketing, so it’s important that we […]
Your 28-Point Email Review Checklist
Email marketing continues to be one of the best ways to engage your best prospects, nurture relationship, and drive sales. So why wouldn’t you take a few extra minutes to make sure your email is optimized for results? My friends at Email Monks were kind enough to share this in-depth checklist with the 28 elements […]
Customer Engagement, A Lesson from Zappos
When it comes to marketing, it doesn’t matter what you’re trying to achieve, customer engagement is probably key. Want more traffic? Engage visitors with a well-written, informative website. Want a more readers for your blog? Write more engaging content. What more word of mouth? Focus on creating an engaging social media presence. Engagement leads to […]
