Kathryn Aragon

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Want to Grow Your Business? The #1 Tool to Get Started

March 22, 2018 By Kathryn Aragon

Facebook’s recent algorithm change rocked the marketing world… But it shouldn’t have. Engagement and community have always been important for driving business. And on the social web, they’re your top priorities. The truth is success depends on customer loyalty. If people don’t know, like, and trust you, there’s no reason for them to choose you […]

Filed Under: Uncategorized Tagged With: customer engagement, customer relationship

2014 Content Roundup: My Top 10 Content Marketing Picks this Year

December 15, 2014 By Kathryn Aragon

What was the most impressive content in 2014? Here are the pieces that caught my attention and why they stand out in a sea of content. 1. Raising the bar for all content The 17th Surgery, by Eric Larson. Mashable’s beautiful parallax feature article wins honors as the best piece of content in 2014. The […]

Filed Under: Uncategorized Tagged With: content creation, content marketing, customer engagement

Story in Marketing: 4 Types of Stories Worth Telling

November 17, 2014 By Kathryn Aragon

A few weeks ago, we talked about 5 ways story can help your marketing. Today, I’d like to focus on 4 types of marketing stories that are particularly effective for connecting with and building relationship with your ideal customers. 1. Your origin story Every business has a back story. But let’s be honest. Sometimes it’s […]

Filed Under: Uncategorized Tagged With: customer engagement, customer experience, story

Story in Marketing: A Primer

November 3, 2014 By Kathryn Aragon

Not long ago, I published an article that took issue with “story” in marketing. While my position hasn’t changed—your value statement is far more useful than a brand story—I want to dig deeper into the concept of story in marketing. You see, story does have a place in your marketing, so it’s important that we […]

Filed Under: Uncategorized Tagged With: Branding, customer engagement, story

Your 28-Point Email Review Checklist

October 6, 2014 By Kathryn Aragon

Email marketing continues to be one of the best ways to engage your best prospects, nurture relationship, and drive sales. So why wouldn’t you take a few extra minutes to make sure your email is optimized for results? My friends at Email Monks were kind enough to share this in-depth checklist with the 28 elements […]

Filed Under: Uncategorized Tagged With: customer engagement, Email Marketing

Customer Engagement, A Lesson from Zappos

January 13, 2014 By Kathryn Aragon

When it comes to marketing, it doesn’t matter what you’re trying to achieve, customer engagement is probably key. Want more traffic? Engage visitors with a well-written, informative website. Want a more readers for your blog? Write more engaging content. What more word of mouth? Focus on creating an engaging social media presence. Engagement leads to […]

Filed Under: Uncategorized Tagged With: customer engagement, Marketing

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