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You are here: Home / Podcast / If It Feels Like Marketing, You’re Doing It Wrong [Podcast]

If It Feels Like Marketing, You’re Doing It Wrong [Podcast]

April 1, 2021 By Kathryn Aragon

Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed.

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Welcome to the Authority Journey Podcast!

Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed.

My name is Kathryn Aragon, and I’m your host for today’s episode: If It Feels Like Marketing, You’re Doing It Wrong.

What does marketing feel like?

  • pushy
  • self-promotional
  • smarmy

What are the alternatives?

  • Value-first (Give, Give, Give, Ask)
  • Create desire (demand generation)
  • Word of mouth
  • Be share-worthy – Neil is the master of this

Keys:

  • you-focus
  • generosity
  • play the long-game – no shortcuts

Filed Under: Podcast Tagged With: authority, belief in yourself, confidence, genius, growth, Overcoming negativity, success

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