Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed.
Or tune in with your favorite player:
SHOW NOTES:
Welcome to the Authority Journey Podcast!
Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed.
My name is Kathryn Aragon, and I’m your host for today’s episode: If It Feels Like Marketing, You’re Doing It Wrong.
What does marketing feel like?
- pushy
- self-promotional
- smarmy
What are the alternatives?
- Value-first (Give, Give, Give, Ask)
- Create desire (demand generation)
- Word of mouth
- Be share-worthy – Neil is the master of this
Keys:
- you-focus
- generosity
- play the long-game – no shortcuts