Kathryn Aragon
Executive Coach for Growth-Driven Leaders
Want better engagement with your content? You have about three seconds to hook their attention. And the best way to do that is to study the masters — 1950's ad men. David Ogilvy said it best in …
Continue Reading about 9 Headline Formulas You Can Use to Boost Social Engagement →
The argument for longform content has been around long enough, most content marketers don't question it. The assumption is LONG = GREAT. But is it? If 2,000-word content delivers the results you …
Continue Reading about Longform Content: How It Impacts Engagement, SEO & Conversion [Infographic] →
We live in a world of people with short attention spans. From the time a visitor lands on your website, you have just 7 seconds to capture their attention. That doesn't leave you with a lot of …
Continue Reading about How to Use the 7-Second Test to Captivate & Convert Your Audience →
There are two things that everyone should know by now about dishonest marketing: In spite of those two facts, a surprising number of legitimate companies walk the narrow line between what is and …
Continue Reading about 5 Shady Marketing Tactics to Avoid (& Better Alternatives) →
Doing content marketing is one thing. Getting results is another. Most businesses doing content marketing are focused mainly on their blog, with perhaps some promotion and guest blogging thrown …
Continue Reading about 15 Best Ways to Improve Your Content Marketing (and Boost Results) →
Just like your upset stomach spews useless poisons from your system, so will readers reject your content if it turns out to be used garbage. Instead, do readers a favor and increase your engagement …
Continue Reading about Death to Content Vomit! How to Make Sure You Aren’t Just Spewing Content →
