Content Meets Conversion
We live in a world of people with short attention spans. From the time a visitor lands on your website, you have just 7 seconds to capture their attention. That doesn’t leave you with a lot of options, so you’re going to need to make a good first impression. And your web design is key. […]
There are two things that everyone should know by now about dishonest marketing: It makes customers angry. It makes your brand look bad. In spite of those two facts, a surprising number of legitimate companies walk the narrow line between what is and isn’t considered acceptable in the industry. Because of that, many who are […]
Doing content marketing is one thing. Getting results is another. Most businesses doing content marketing are focused mainly on their blog, with perhaps some promotion and guest blogging thrown in. That’s not going to cut it. It’s time to take your content marketing up a notch. To help, I’ve put together some content marketing tips […]
Just like your upset stomach spews useless poisons from your system, so will readers reject your content if it turns out to be used garbage. Instead, do readers a favor and increase your engagement at the very same time by taking my advice and stop vomiting content. What do I mean? All you’re trying to […]
You’ve probably heard, “The money is in the list.” It’s true. People don’t buy from a brand they don’t know, like and trust. And the best way to build that type of relationship is to get them on your list. Here’s why… People visiting your site are familiar with you, but they aren’t necessarily interested […]
You just published an impressive epic post, and now you’re waiting for the big surge of traffic. Your work is done. Or is it? Instead of the expected rush of visitors, your site looks more like a ghost town. No splash. No surge. Nothing at all. Absolutely nothing is happening. Time to Get Out Your Social […]
To get eyeballs on your content, you need to think beyond content creation. Yes, you need to have something worth sharing, a message that helps, challenges or entertains your audience. And boosts engagement. The challenge is figuring out what your audience enjoys engaging with. Fortunately, there are some elements that are proven engagement factors. I’ve included them […]
Be honest. If you saw your content today for the first time, would you share it? We’ve become a social culture. But there are consistent patterns, or “rules,” to the kind of content that gets shared. We share to look good, to make people laugh, or to support a cause. In other words, we share […]
Every blogger leveraging social media marketing dreams of creating viral content with thousands of shares and page views. Unfortunately, for most, it seems to remain a dream. It doesn’t have to be that way. Viral content tends to share unique traits, which means anyone can learn to create content that’s got viral potential. Let’s start […]
Last week, we talked about the definition of engagement—being so “in sync” with your followers that you consistently deliver value and delight your audience. The key is this: Your customers—not you—do the measuring. We’re now at a point where content marketing is an accepted part of the marketing plan. Trouble is, most brands define success […]
