Kathryn Aragon
Marketing for SaaS and Services
Want better engagement with your content? You have about three seconds to hook their attention. And the best way to do that is to study the masters — 1950's ad men. David Ogilvy said it best in …
Continue Reading about 9 Headline Formulas You Can Use to Boost Social Engagement →
The argument for longform content has been around long enough, most content marketers don't question it. The assumption is LONG = GREAT. But is it? If 2,000-word content delivers the results you …
Continue Reading about Longform Content: How It Impacts Engagement, SEO & Conversion [Infographic] →
We live in a world of people with short attention spans. From the time a visitor lands on your website, you have just 7 seconds to capture their attention. That doesn't leave you with a lot of …
Continue Reading about How to Use the 7-Second Test to Captivate & Convert Your Audience →
There are two things that everyone should know by now about dishonest marketing: In spite of those two facts, a surprising number of legitimate companies walk the narrow line between what is and …
Continue Reading about 5 Shady Marketing Tactics to Avoid (& Better Alternatives) →
Doing content marketing is one thing. Getting results is another. Most businesses doing content marketing are focused mainly on their blog, with perhaps some promotion and guest blogging thrown …
Continue Reading about 15 Best Ways to Improve Your Content Marketing (and Boost Results) →
Just like your upset stomach spews useless poisons from your system, so will readers reject your content if it turns out to be used garbage. Instead, do readers a favor and increase your engagement …
Continue Reading about Death to Content Vomit! How to Make Sure You Aren’t Just Spewing Content →
