How do you sell to time-crunched consumers? Some experts tell us to cut our copy in half and then trim it some more. But let’s face it, there are only so many words you can cut before you run out of …
How to Create a Strong Value Statement (And Why It Matters)
You’ve heard a lot over the last few years about the need to wrap your marketing around stories. I get it. I love a story as much as anyone. But I’m seeing a trend to misuse this concept and, as a …
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