How do you make your landing page convert? Sadly, it’s not as easy as it looks. Your landing page has to do more than look pretty. It has to be exactly what your customers want, and it has to lead them where you want them to go. The good news is there’s already been a […]
The “New” Short-Form Landing Page
How do you sell to time-crunched consumers? Some experts tell us to cut our copy in half and then trim it some more. But let’s face it, there are only so many words you can cut before you run out of words. People’s attention spans may be growing shorter, but they still need and want […]
Bull’s Eye Writing Tips from Sherlock Holmes (of All Places)
Can the methods of a fictional detective from the fog-shrouded streets of 19th-century London help today’s tech-savvy writer? Absolutely. In fact, these writing tips are so elementary (yep, pun intended), they can enrich your entire writing experience. But they aren’t just for newer writers. Veterans will find them worth reviewing as well. And they work for all types […]
How to Write Copy That’s Deliciously Persuasive
Have you ever seen an ad that made your mouth water? Or better yet, sent you to the kitchen to forage for a snack? Those ads probably relied on a proven technique for increasing people’s desire. They incorporated sensory writing to tickle your senses. Any time sales copy engages people on a sensory level, it […]
Marketing Resources: A Few of My Favorite Things
I often get emails asking me to recommend resources or vendors, everything from email providers to plugins to where they can learn a particular skill. So today I wanted to share some of my go-to vendors, the ones I think of first when I need something done. First, visualize young Julie Andrews in A Sound […]
6 Simple Tips for Winning Customers with an Engaging About Page
Do you know how often your about page is viewed? Usually it’s the most viewed page after your home page. Does your about page turn web visitors into leads? And customers? Let’s have a look at six simple ways to improve your about page so you can win more customers and make more money.
Words from Copywriting Masters [Infographic]
There’s no better way to learn how to write sales letters than to listen to words from copywriting masters. Yes, much of what they say relates to sales letters and physical mail-outs. And yes, we don’t usually mail sales letters anymore. But if you write direct response sales pages or landing pages, this infographic is […]
5 Tips that Can Instantly Improve Your Web Pages
You’ve heard the key to business success: location, location, location… Online businesses are no different. For us, a website is prime real estate, as valuable as the key spot in a busy shopping strip. What Web marketers often forget, though, is how important it is to maintain the value of your property. Strong copywriting, Google-approved […]
No Need to Yell at Your Online Visitors
In the days before computers, if you wanted to sell something, direct response was your best bet. It didn’t matter what your media was — ad, radio spot, television commercial, or sales letter — to get response, you had to, well, yell. First, you’d catch people’s attention. Then you’d build interest, stir desire, and finally, […]
Build a Better Website: Secrets of a Web Writer
Are you happy with your search engine rank? Does your website attract the traffic you need? The solution may not be another traffic-generating program. Or even some new SEO trick that promises instant page-one ranking. Your solution may be as simple as better web writing.
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