Kathryn Aragon

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How to Make Your Landing Page Convert (5 Crucial Steps)

September 24, 2018 By Kathryn Aragon

make your landing page convert

How do you make your landing page convert? Sadly, it’s not as easy as it looks. Your landing page has to do more than look pretty. It has to be exactly what your customers want, and it has to lead them where you want them to go. The good news is there’s already been a […]

Filed Under: Uncategorized Tagged With: Copywriting, images, landing pages, video marketing

The “New” Short-Form Landing Page

September 29, 2014 By Kathryn Aragon

How do you sell to time-crunched consumers? Some experts tell us to cut our copy in half and then trim it some more. But let’s face it, there are only so many words you can cut before you run out of words. People’s attention spans may be growing shorter, but they still need and want […]

Filed Under: Uncategorized Tagged With: Copywriting, landing pages, value statement

Bull’s Eye Writing Tips from Sherlock Holmes (of All Places)

June 16, 2014 By Kathryn Aragon

Can the methods of a fictional detective from the fog-shrouded streets of 19th-century London help today’s tech-savvy writer? Absolutely. In fact, these writing tips are so elementary (yep, pun intended), they can enrich your entire writing experience. But they aren’t just for newer writers. Veterans will find them worth reviewing as well. And they work for all types […]

Filed Under: Uncategorized Tagged With: Copywriting, writing process, writing success

How to Write Copy That’s Deliciously Persuasive

November 11, 2013 By Kathryn Aragon

sensory brain

Have you ever seen an ad that made your mouth water? Or better yet, sent you to the kitchen to forage for a snack? Those ads probably relied on a proven technique for increasing people’s desire. They incorporated sensory writing to tickle your senses. Any time sales copy engages people on a sensory level, it […]

Filed Under: Uncategorized Tagged With: Copywriting, neuromarketing, Persuasive Writing, sales pages

Marketing Resources: A Few of My Favorite Things

October 21, 2013 By Kathryn Aragon

I often get emails asking me to recommend resources or vendors, everything from email providers to plugins to where they can learn a particular skill. So today I wanted to share some of my go-to vendors, the ones I think of first when I need something done. First, visualize young Julie Andrews in A Sound […]

Filed Under: Uncategorized Tagged With: Copywriting, customer support, Email Marketing, merchant account, Website

6 Simple Tips for Winning Customers with an Engaging About Page

June 27, 2013 By Henneke Duistermaat

Do you know how often your about page is viewed? Usually it’s the most viewed page after your home page. Does your about page turn web visitors into leads? And customers? Let’s have a look at six simple ways to improve your about page so you can win more customers and make more money.

Filed Under: Uncategorized Tagged With: Branding, conversion optimization, Copywriting, Web Writing

Words from Copywriting Masters [Infographic]

February 13, 2013 By Kathryn Aragon

There’s no better way to learn how to write sales letters than to listen to words from copywriting masters. Yes, much of what they say relates to sales letters and physical mail-outs. And yes, we don’t usually mail sales letters anymore. But if you write direct response sales pages or landing pages, this infographic is […]

Filed Under: Uncategorized Tagged With: Copywriting, Direct Response, Headlines, Marketing, Persuasive Writing, Tips & Tricks, Web Writing

5 Tips that Can Instantly Improve Your Web Pages

August 27, 2012 By Kathryn Aragon

You’ve heard the key to business success: location, location, location… Online businesses are no different. For us, a website is prime real estate, as valuable as the key spot in a busy shopping strip. What Web marketers often forget, though, is how important it is to maintain the value of your property. Strong copywriting, Google-approved […]

Filed Under: Uncategorized Tagged With: Copywriting, Online Marketing, Tactics, Web Writing

No Need to Yell at Your Online Visitors

August 20, 2012 By Kathryn Aragon

In the days before computers, if you wanted to sell something, direct response was your best bet. It didn’t matter what your media was — ad, radio spot, television commercial, or sales letter — to get response, you had to, well, yell. First, you’d catch people’s attention. Then you’d build interest, stir desire, and finally, […]

Filed Under: Uncategorized Tagged With: Copywriting, Customer Service, Direct Response, Ideal Prospect, Online Marketing, Persuasive Writing, Web Writing

Build a Better Website: Secrets of a Web Writer

August 6, 2012 By Kathryn Aragon

Are you happy with your search engine rank? Does your website attract the traffic you need? The solution may not be another traffic-generating program. Or even some new SEO trick that promises instant page-one ranking. Your solution may be as simple as better web writing.

Filed Under: Uncategorized Tagged With: Copywriting, Online Marketing, Tactics, Web Writing

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