Content Meets Conversion
How do you make your landing page convert? Sadly, it’s not as easy as it looks. Your landing page has to do more than look pretty. It has to be exactly what your customers want, and it has to lead them where you want them to go. The good news is there’s already been a […]
How do you sell to time-crunched consumers? Some experts tell us to cut our copy in half and then trim it some more. But let’s face it, there are only so many words you can cut before you run out of words. People’s attention spans may be growing shorter, but they still need and want […]
Can the methods of a fictional detective from the fog-shrouded streets of 19th-century London help today’s tech-savvy writer? Absolutely. In fact, these writing tips are so elementary (yep, pun intended), they can enrich your entire writing experience. But they aren’t just for newer writers. Veterans will find them worth reviewing as well. And they work for all types […]
Have you ever seen an ad that made your mouth water? Or better yet, sent you to the kitchen to forage for a snack? Those ads probably relied on a proven technique for increasing people’s desire. They incorporated sensory writing to tickle your senses. Any time sales copy engages people on a sensory level, it […]
I often get emails asking me to recommend resources or vendors, everything from email providers to plugins to where they can learn a particular skill. So today I wanted to share some of my go-to vendors, the ones I think of first when I need something done. First, visualize young Julie Andrews in A Sound […]
Do you know how often your about page is viewed? Usually it’s the most viewed page after your home page. Does your about page turn web visitors into leads? And customers? Let’s have a look at six simple ways to improve your about page so you can win more customers and make more money.
A few months ago, I got a call from Russ Henneberry, the managing editor of Crazy Egg’s blog, the Daily Egg. We had a nice chat, and long story short, I started writing blog posts for Crazy Egg. It’s a great gig, especially since Russ is such a skilled content marketer. When you share an […]
You’ve heard the key to business success: location, location, location… Online businesses are no different. For us, a website is prime real estate, as valuable as the key spot in a busy shopping strip. What Web marketers often forget, though, is how important it is to maintain the value of your property. Strong copywriting, Google-approved […]
In the days before computers, if you wanted to sell something, direct response was your best bet. It didn’t matter what your media was — ad, radio spot, television commercial, or sales letter — to get response, you had to, well, yell. First, you’d catch people’s attention. Then you’d build interest, stir desire, and finally, […]
