Kathryn Aragon
Executive Coach for Growth-Driven Leaders
Want better engagement with your content? You have about three seconds to hook their attention. And the best way to do that is to study the masters — 1950's ad men. David Ogilvy said it best in …
Continue Reading about 9 Headline Formulas You Can Use to Boost Social Engagement →
It’s so easy to be distracted by new technology, channels, and media, some of the foundational principles get overlooked. The big idea is one such principle. As David Ogilvie said, “It takes a big …
Continue Reading about The Key to Marketing Success: What’s the Big Idea? →
If you cannot pinpoint who you are selling to, you also probably cannot effectively sell to them. The digital age has blessed us with the power of targeted marketing. However, unless you know the …
Continue Reading about Buyer Persona: What It Is & How to Create It →
I hear this discussion all the time. I see it in writers' forums. I hear it from clients and friends. It's an underlying assumption that copywriting and content writing are distinctly different, and …
Continue Reading about Content vs. Copy: Which is Better for Marketing Success? →
How do you make your landing page convert? Sadly, it's not as easy as it looks. Your landing page has to do more than look pretty. It has to be exactly what your customers want, and it has to …
Continue Reading about How to Make Your Landing Page Convert (5 Crucial Steps) →
Have you ever been asked what your company does only to find yourself at a loss for words? “Uh, well, you see…” You stumble, feel around, but come up dry. Which is weird, because you do good …
Continue Reading about How to Craft a Value Proposition that Makes People Love You →
