Blog post. After blog post. After blog post. How many ways can you imply “PLEASE BUY OUR PRODUCT” without yawning your way through the day? After a while, content marketing can become seriously boring. And when that happens, your results are sure to show it. No matter how many tedious hours you clock, you won’t […]
10 Psychology Tricks You Can Use Today to Instantly Drive Conversions
Traffic is one of the biggest challenges internet marketers face today. Which explains the tons of high-quality traffic guides you’ll find online. For example, when I did a search on Google for the keyword “how to get traffic,” Google tells me there are about 490,000,000 results. Wow! Before you go downloading the top-ranking traffic guides, […]
Story in Marketing: 4 Types of Stories Worth Telling
A few weeks ago, we talked about 5 ways story can help your marketing. Today, I’d like to focus on 4 types of marketing stories that are particularly effective for connecting with and building relationship with your ideal customers. 1. Your origin story Every business has a back story. But let’s be honest. Sometimes it’s […]
Story in Marketing: A Primer
Not long ago, I published an article that took issue with “story” in marketing. While my position hasn’t changed—your value statement is far more useful than a brand story—I want to dig deeper into the concept of story in marketing. You see, story does have a place in your marketing, so it’s important that we […]
How to Create a Strong Value Statement (And Why It Matters)
You’ve heard a lot over the last few years about the need to wrap your marketing around stories. I get it. I love a story as much as anyone. But I’m seeing a trend to misuse this concept and, as a result, mangle your message. Stories have their place. They help you communicate a new […]
