Kathryn Aragon

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6 Uncommon Ways to Cure Stale, Boring Content

June 9, 2016 By Guest Writer

end boring content

Blog post. After blog post. After blog post. How many ways can you imply “PLEASE BUY OUR PRODUCT” without yawning your way through the day? After a while, content marketing can become seriously boring. And when that happens, your results are sure to show it. No matter how many tedious hours you clock, you won’t […]

Filed Under: Uncategorized Tagged With: Headlines, story, visual content

10 Psychology Tricks You Can Use Today to Instantly Drive Conversions

May 17, 2016 By Guest Writer

Traffic is one of the biggest challenges internet marketers face today. Which explains the tons of high-quality traffic guides you’ll find online. For example, when I did a search on Google for the keyword “how to get traffic,” Google tells me there are about 490,000,000 results. Wow! Before you go downloading the top-ranking traffic guides, […]

Filed Under: Uncategorized Tagged With: authority, pricing, reciprocity, scarcity, social proof, story

Story in Marketing: 4 Types of Stories Worth Telling

November 17, 2014 By Kathryn Aragon

A few weeks ago, we talked about 5 ways story can help your marketing. Today, I’d like to focus on 4 types of marketing stories that are particularly effective for connecting with and building relationship with your ideal customers. 1. Your origin story Every business has a back story. But let’s be honest. Sometimes it’s […]

Filed Under: Uncategorized Tagged With: customer engagement, customer experience, story

Story in Marketing: A Primer

November 3, 2014 By Kathryn Aragon

Not long ago, I published an article that took issue with “story” in marketing. While my position hasn’t changed—your value statement is far more useful than a brand story—I want to dig deeper into the concept of story in marketing. You see, story does have a place in your marketing, so it’s important that we […]

Filed Under: Uncategorized Tagged With: Branding, customer engagement, story

How to Create a Strong Value Statement (And Why It Matters)

September 8, 2014 By Kathryn Aragon

You’ve heard a lot over the last few years about the need to wrap your marketing around stories. I get it. I love a story as much as anyone. But I’m seeing a trend to misuse this concept and, as a result, mangle your message. Stories have their place. They help you communicate a new […]

Filed Under: Uncategorized Tagged With: story, usp, value statement

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