Kathryn Aragon
Executive Coach for Growth-Driven Leaders
Blog post. After blog post. After blog post. How many ways can you imply “PLEASE BUY OUR PRODUCT” without yawning your way through the day? After a while, content marketing can become seriously …
Continue Reading about 6 Uncommon Ways to Cure Stale, Boring Content →
Traffic is one of the biggest challenges internet marketers face today. Which explains the tons of high-quality traffic guides you’ll find online. For example, when I did a search on Google for the …
Continue Reading about 10 Psychology Tricks You Can Use Today to Instantly Drive Conversions →
A few weeks ago, we talked about 5 ways story can help your marketing. Today, I’d like to focus on 4 types of marketing stories that are particularly effective for connecting with and building …
Continue Reading about Story in Marketing: 4 Types of Stories Worth Telling →
Not long ago, I published an article that took issue with "story" in marketing. While my position hasn’t changed—your value statement is far more useful than a brand story—I want to dig deeper into …
You’ve heard a lot over the last few years about the need to wrap your marketing around stories. I get it. I love a story as much as anyone. But I’m seeing a trend to misuse this concept and, as a …
Continue Reading about How to Create a Strong Value Statement (And Why It Matters) →
