LinkedIn hashtags are a smart and effective way of categorizing content. They save people from wading through loads of results that may not be directly related to a search. Take this search for #contentmarketingstrategy, for example. While it has just over one million followers, narrowing down your search to this term will return more relevant […]
3 Blogging Tools &10 Blogging Checklists Every Blogger Needs
Over the last decade, blogging has proven to be one of the most effective ways to build your personal brand and be heard. However, now that the blogging sphere has exploded with all kinds of blogs, all catering to different niches, it has become increasingly difficult to stand out, get noticed, and make your blog […]
How to Make Your Content Discoverable (& Boost Its Impact)
You can publish content all day long, but if no one knows it’s there… Crickets. Nothing. No traffic. No engagement. No impact. But it’s not as hard as you might think to get eyeballs on your content — and enjoy all the benefits of a smart content marketing plan. Keep reading to learn 5 surprisingly […]
Precision Marketing: How to Boost Revenue With Relevance
Customers have never had it so good in the sense that they are now being presented with so many choices when it comes to brands and companies that offer unique products and services. On the flip side, too much choice can be a bad thing if a customer feels overwhelmed and can’t decide which brand […]
4 Steps to Improve Google Search Rankings (With Tools for Each)
How do you get better Google rankings? And how do you get the best possible results from your search engine optimization efforts? Do you put more money into it? Do you flood the market with content that you can search optimize to get those crawlers on your side? Let’s take a look at what some […]
5 Painless Ways to Convert Website Visitors to Customers
You did your homework. Your website is enjoying a steady stream of visitors and your social channels have a decent number of followers. You’ve optimized your online portals using the right strategies and techniques. You’ve established your online presence. Well done! You’ve attracted potential customers. For this, you deserve a pat on the back. Unfortunately, […]
Buyer Persona: What It Is & How to Create It
If you cannot pinpoint who you are selling to, you also probably cannot effectively sell to them. The digital age has blessed us with the power of targeted marketing. However, unless you know the right target audience, even the best marketing communication will be ineffective. So what is the most efficient way to understand your […]
Why Your Website Needs Video Content (And 6 Simple Ways to Start)
Video content was a great hit in 2018, and it’s bound to be a mainstay this year too, particularly with emerging technologies like augmented reality bringing new opportunities to the frontier. In fact, a 2018 report compiled by the Interactive Advertising Bureau shows that video will make up 85% of all online traffic by 2021. […]
How to Spy on Your Competitors to Improve Your Content Marketing
Content marketing can be challenging. It is easy to launch a website in any industry and start publishing content. And because it is easy, competition has become fierce — too fierce, if you ask me. Not to mention, staying relevant and showing up in search results among the well-established and highly trafficked businesses in your […]
Visual Content Marketing: How to Drive Results with Visuals
An increasing number of businesses are investing their marketing dollars in creating and promoting high-quality content. And with that level of investment, results are important. But to truly supercharge the results of content marketing, the use of visual content is indispensable. By the end of this article, you will know exactly why visuals are important […]
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