Your success as a content marketer depends on more than your writing skill and marketing strategy. It also comes down to the tools you use — apps and resources that save time, give you more functionality, and help you raise the quality of everything you produce. With that as our aim, we’ve chosen some must-have […]
How to Make Your Content Discoverable (& Boost Its Impact)
You can publish content all day long, but if no one knows it’s there… Crickets. Nothing. No traffic. No engagement. No impact. But it’s not as hard as you might think to get eyeballs on your content — and enjoy all the benefits of a smart content marketing plan. Keep reading to learn 5 surprisingly […]
Longform Content: How It Impacts Engagement, SEO & Conversion [Infographic]
The argument for longform content has been around long enough, most content marketers don’t question it. The assumption is LONG = GREAT. But is it? If 2,000-word content delivers the results you need — and that’s always going to be a personal decision — then yes, it is great. But if you can get the […]
4 Steps to Improve Google Search Rankings (With Tools for Each)
How do you get better Google rankings? And how do you get the best possible results from your search engine optimization efforts? Do you put more money into it? Do you flood the market with content that you can search optimize to get those crawlers on your side? Let’s take a look at what some […]
How to Write for Millennials So They’ll Read & Respond
Millennials are the first generation of digital natives. A rare honor, indeed. But for some, this title can be intimidating. How do you connect with a generation that grew with up the internet, social media, and electric cars? They’re smart, technical, and see through most of the marketing tactics you’ve tried to use on them. […]
Content Marketing for Link Building: Mistakes That Cost You Links
You did it. You wrote your ultimate ‘skyscraper’ guide. You may have even created an infographic. You are all set to get tons of links to your content. You start promoting your linkbait article following the best recommendations out there… But something is not quite right. All your links are hard to get. The response […]
Google’s Ranking Signals in 2018 (4 Ways to Rank Better)
Google’s ranking signals may change every year, but they still matter. They determine who shows up in search and where they rank. That’s why smart brands hire professional SEOs and SEO content writers who can deliver organic search traffic from the people most likely to buy from them. Which brings us back to all those […]
Branding vs. SEO: Marrying 2 Tactics for Great Traffic & Reach
How do you help your business grow? By increasing awareness of it. When customers know about your business, they are more inclined to shop there — especially if others they know have had a great experience with you. There are several ways to raise awareness of your company, such as through word of mouth recommendations […]
SEO Agencies: Are They Worth It? (The Experts Weigh In)
How do you know in advance whether an agency will do the job and deliver results? When I was searching for my own answers, I came across several posts from people desperate to find out if their SEO agency was legit, but they didn’t know enough about SEO to be able to tell themselves. SEO […]
6 SEO Mistakes Killing Your Website Ranking With Google
Search engine optimization (SEO) can work wonders… Your website will climb up search engine rankings in no time. Your site will gain visibility and enjoy direct visitor traffic from people searching for the topics you’re talking about. But you’ll only get these results if you avoid a few common SEO mistakes that optimizers are discovering […]
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