Kathryn Aragon
B2B Growth Consultant
One of my favorite things in marketing is the CTA. The CTA is the bottom line. It’s why every piece of marketing exists. Whether it’s a blog post, a LinkedIn post, a landing page, or an ebook, if …
Continue Reading about Back to Basics in Marketing: The Call to Action →
Several years ago, I did a Visme review as a first-time user. I was immediately impressed at how easy it was to create high-quality infographics and presentations without needing a degree in graphic …
Continue Reading about Visme 2.0: Is It Still Your Best Graphics Tool? (Review) →
These days, there’s no other option: You need to be active in at least one social channel to build your personal brand. The challenge, of course, is time. Social media could easily become a …
Continue Reading about Social Media Automation with Bulkly (Review) →
Content marketing is a valuable tool for marketers. If you execute it correctly, your prospects will seek your business out. That’s half the battle won for you, with no pushy sales tactics …
Continue Reading about Influencer Marketing: Should You Hire an Influencer? →
In 2011, only a fourth (26%) of marketing professionals reported their felt overwhelmed by social media. Only 9% felt it makes their life easier. Fast-forward to …
Continue Reading about Social Media Overload? 3 Tips to Regain Control →
The argument for longform content has been around long enough, most content marketers don't question it. The assumption is LONG = GREAT. But is it? If 2,000-word content delivers the results you …
Continue Reading about Longform Content: How It Impacts Engagement, SEO & Conversion [Infographic] →
