Kathryn Aragon
B2B Growth Consultant
I’m responding to several articles I read this week. First is a rant by Greg Ciotti on Bidsketch about why writers aren’t getting the same level of respect (or pay) as designers. In that same …
Continue Reading about The Truth About Why You Aren’t Attracting Better Customers →
If you want better results on your website (and let’s fact it, who doesn’t?), at some point you’re going to have to face the facts: “Conversion is first and foremost about measuring results.” When …
Continue Reading about Book Review: Your Customer Creation Equation →
These days, marketing is changing rapidly. People’s expectations from brands are different. And technology is evolving at a breathtaking rate. What worked two years ago may not work anymore. So it’s …
Continue Reading about 3 Steps to Improve Conversions on Your Website →
Today's post comes to you from Asher Elran, of Dynamic Search. He gets the honor of being our first guest blogger with this article about a fresh new tool that can liven up your Facebook timeline, …
Continue Reading about FaceBook Refresh: Use Thinglink Images for Livelier Timeline Design →
You may or may not have heard about it. There was a mix-up at Nutella a few weeks ago that resulted in a cease-and-desist letter being sent to their biggest fan. Big mistake. Fortunately, the folks …
Continue Reading about 11 Ways to Create High-Value Fans and Followers →
As digital marketing matures, it seems that words alone are not be enough to engage (and convert) your visitors. If you have any resistance to that idea, think Facebook, Pinterest, and Mashable. In …
Continue Reading about 4 Landing Page Trends for Cleaner Design (and Better Engagement) →
